Skip to content
46

Girls Shoes Size 9

Skip it

High returns (8.1%) — this niche doesn't clear our bar today.

Market size 22Growth 20Conversion 15Competition 98Returns 14Price range 82Avg price 95Brand share 83Review moat 34Quality gap 32

Competition

Incredible10%

top-5 click share — an open shelf

Avg price

Incredible$23.84

avg listing price — sweet spot $15–$100

Brand share

Great52%

top-5 brand share — no brand owns this niche

Price range

Great$9.39–$45.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,089.23

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$89K

$89K/yr · 312K searches

Growth

Bad-9.7%

90-day search growth — must beat 0% to launch

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Returns

Bad8.1%

return rate — above 5% kills the launch gate

Is girls shoes size 9 profitable on Amazon?

According to Flapen's Amazon United States niche tracking, girls shoes size 9 is a $89K/yr Amazon United States market (312K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 46/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

girls shoes size 9 market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
4K–5K
avg 0–100/product
Revenue / yr
$95K–$119K
units × avg price
Conversion rate
1.2%
Avg BSR
#873
Page quality
0%
Prime
100%
Sponsored
73%
Out of stock
9.8%
Avg brand age
42 months
Avg seller age
134 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.

Brands

66 rising

Sellers

116

Top-5 brand share

52%

Top 20: 86%

Top-5 click share

10%

Top 20: 29%

Open market

47%

  • Carter's19%
  • Simple Joys by Carter's10%
  • adidas7%
  • STQ KIDS6%
  • Skechers6%
  • RUNSIDE5%

girls shoes size 9 demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.7% search growth over the last 90 days.
25K15KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.8×

Top girls shoes size 9 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • carters baby shoes23K/yr
  • 9.5 toddler boy shoes19K/yr
  • carters toddler girl shoes29K/yr
  • toddler girl tennis shoes size 920K/yr
  • girls shoes size 926K/yr
  • carters baby girl shoes18K/yr
  • toddler boy tennis shoes size 915K/yr
  • carters shoes girls15K/yr
  • girls size 9 shoes18K/yr
  • size 9 girls shoes17K/yr
All search terms

Top girls shoes size 9 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$8862%$2K3%$3K4%$4K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about girls shoes size 9

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall23%

“Shoes fit great”

Comfort-Overall10%

“Cute and Comfortable”

Quality-Overall9%

“Shoes are great quality”

Ease Of Use8%

“its incredibly easy to wear”

Value For Money6%

“Great value for money”

Durability6%

“Ive had them over a year so they are pretty durable”

Weight Light5%

“Light weight and easy to put on”

Color4%

“The color is vibrant”

Exercise/Sports Suitability4%

“My son walks great in them”

Shape/Style3%

“great style”

What buyers complain about

Size-Overall24%

“Horrible fit”

Durability17%

“Fell apart”

Quality-Overall8%

“Poor Quality”

Product Condition3%

“Bought new, arrived used”

Ease Of Cleaning2%

“Its actually kind of hard to clean”

Value For Money2%

“Little costly”

Weight Heavy2%

“are too heavy for a toddler to wear”

Ease Of Use2%

“they are extremely difficult to get on”

Feet Fit2%

“Toe box way too wide”

Color2%

“Not a fan of bright color”

Top return reasons

Feet Fit37%
Size-Overall37%
Length12%
Width6%
Advertised Vs Actual Product2%
Color1%
Product Condition1%
Value For Money1%
Material Quality1%
Quality-Overall1%

Common girls shoes size 9 questions

Is girls shoes size 9 profitable to sell on Amazon United States?
The niche generates $89K/yr across 271 tracked products. 16 of 63 products launched in the last 360 days are still selling. 90-day search growth is -9.7%. Flapen's verdict: Skip it (46/100).
How competitive is the girls shoes size 9 niche?
66 brands and 116 sellers compete. The top 5 products take 10% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in girls shoes size 9?
Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 8.1% — above our launch gate.
When does demand for girls shoes size 9 peak?
Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 3.8× the quietest.
What does it cost to enter the girls shoes size 9 niche?
Listings span $9.39–$45.12; the average listing price is $23.84 (sweet spot $15–$100). The average incumbent carries 3,089 reviews — the moat a new listing must climb.