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Girls Sequin Dress

Fail

An estimated 15.0% of orders come back, so Girls Sequin Dress is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$45K/yr772K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
11%top-5 click share · 72 brands · 78 sellers

Flapen Score

Girls Sequin Dress against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Girls Sequin Dress is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Sequin Dress market on Amazon at a glance

Shoppers on Amazon United States searched for Girls Sequin Dress 772K times last year and spent an estimated $45K. The top 5 brands take 45% of clicks. Demand peaks in Feb–Mar. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 772K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
772K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
0.2%
Market size, estimated
$45Ka year
Peak month
February3.9× the quietest month
Top search term
sneaker ball dresses for girls66K searches a year

02 · Price

A sale here is worth $30.60.

Listings sell for $30.60 on average, from $9.84 to $81.90. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $30.60 that is $0 to $3K a year per listing.

Average price
$30.60inside the $15 to $100 sweet spot
Price range
$9.84–$81.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
15.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #518 within Dresses. It carries 605 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
97%
Out of stock, average day
6.4%
Average rank
#518in Dresses
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
605per listing
Listings tracked
230

04 · Newcomers

0 of last year's 66 launches cleared the first-year sales bar.

66 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
66
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Girls Sequin Dress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 11% of clicks. An open shelf where new products get seen.

Brands

72 falling

Sellers

78

Top-5 brand share

45%

Top 20: 76%

Top-5 click share

11%

Top 20: 26%

Open market

53%

  • Brand 124%
  • Brand 26%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Girls Sequin Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar · busiest ÷ quietest = 3.9×

Search terms

Top Girls Sequin Dress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sneaker ball dresses for girls66K/yr
  • gold dress for girls105K/yr
  • girls sequin dress125K/yr
  • sequin dress for girls84K/yr
  • sparkly dresses for girls66K/yr
  • girls gold dress76K/yr
  • girls sparkly dress59K/yr
  • prom dress for kids21K/yr
  • vestidos para nias para graduacin7K/yr
  • girls sparkle dress28K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Sequin Dress

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Size-Overall”
15.0%of orders come back
“Dress is very short”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Girls Sequin Dress questions

Answered from the same tracked data.