Is girls plaid dress profitable to sell on Amazon United States?

The niche generates $13K/yr across 205 tracked products. 3 of 156 products launched in the last 360 days are still selling. 90-day search growth is -36.0%. Flapen's verdict: Skip it (43/100).

How competitive is the girls plaid dress niche?

53 brands and 58 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in girls plaid dress?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 12.5% — above our launch gate.

When does demand for girls plaid dress peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 28.7× the quietest.

What does it cost to enter the girls plaid dress niche?

Listings span $9.18–$33.07; the average listing price is $21.80 (sweet spot $15–$100). The average incumbent carries 248 reviews — the moat a new listing must climb.

Girls Plaid Dress

Skip it

High returns (12.5%) — this niche doesn't clear our bar today.

Competition

Incredible12%

top-5 click share — an open shelf

Avg price

Great$21.80

avg listing price — sweet spot $15–$100

Review moat

Great248.35

avg incumbent reviews — the moat a new listing must climb

Brand share

Great53%

top-5 brand share — no brand owns this niche

Price range

Great$9.18–$33.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Bad-36.0%

90-day search growth — must beat 0% to launch

Market size

Bad$13K

$13K/yr · 255K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Returns

Bad12.5%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns

Is girls plaid dress profitable on Amazon?

According to Flapen's Amazon United States niche tracking, girls plaid dress is a $13K/yr Amazon United States market (255K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

girls plaid dress market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $22K–$27K; units × avg price
Conversion rate: 0.2%
Avg BSR: #540
Page quality: 0%
Prime: 99%
Sponsored: 87%
Out of stock: 8.4%
Avg brand age: 25 months
Avg seller age: 178 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

Brands

53 rising

Sellers

Top-5 brand share

53%

Top 20: 86%

Top-5 click share

12%

Top 20: 31%

Open market

41%

Amazon Essentials13%
HILEELANG11%
LessonZoo11%
The Children's Place10%
Xaatren8%
LKUSJMIS6%

girls plaid dress demand & seasonality

Weekly Amazon search volume, last 75 weeks — -36.0% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 28.7×

Open Trend

Top girls plaid dress search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

girls plaid dress51K/yr -38.6%0.3% conv.
plaid dress for girls32K/yr -43.9%0.2% conv.
plaid toddler dress14K/yr -11.8%0.1% conv.
toddler plaid dress20K/yr -26.9%0.9% conv.
plaid dress girls10K/yr -34.0%0.1% conv.
red plaid dress girls8K/yr +77.9%0.2% conv.
girls red plaid dress7K/yr +83.8%0.7% conv.
plaid girls dress9K/yr -25.3%0.2% conv.
girls plaid outfit10K/yr -58.8%0.0% conv.
plaid outfit for girls8K/yr -49.5%0.0% conv.

All search terms

Top girls plaid dress products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Essentials x Sofia Grainge Toddler Girls Long Sleeve Flannel Dress Dark Emerald Green Deep Blue Plaid 4T

Amazon Essentials$28.474.3★313 rev

Little Girl Short Sleeve Plaid Dress Summer Party Cotton Casual Red Check Swing Dress with Belt Size 7T

HILEELANG$16.114.5★3,617 rev

The Childrens Place Short Sleeve Fashion Dress Small (5/6)

The Children's Place$20.144.7★915 rev

HILEELANG Girls Gingham Dress Apricot Cotton Summer Dress Peter Pan Collar Puff Sleeve Plaid Dress for Toddler and Big Girls 3-13 Years

HILEELANG$19.053.9★74 rev

LessonZoo Girls Plaid Dress Gingham Sleeveless Checkered Flowy Cami Strap Dress Casual Check Sundress for Kids 5-14 Years(Red Plaid 9-10 Years)

LessonZoo$28.554.3★44 rev

Newest

by launch date

LKUSJMIS 5T Girls Clothes Toddler Girl Green Plaid Dress Irregular Sleeveless Gingham Party Princess Sundress Kids Summer Outfits Dresses for Girls Size 5 6

LKUSJMIS$24.3318 rev

3mo ago

LKUSJMIS Toddler Girl Gingham Dresses 3T 4T Girl Clothes Summer Outfits Short Sleeve Toddler Red Plaid Dress Causal Gifts Party Swing Sundress 3 4 Year Old

LKUSJMIS$24.5318 rev

3mo ago

HILEELANG Girls Gingham Dress Apricot Cotton Summer Dress Peter Pan Collar Puff Sleeve Plaid Dress for Toddler and Big Girls 3-13 Years

HILEELANG$19.0574 rev

4mo ago

Xaatren Girls Summer Dress Kids Gingham Cute Pockets Dresses 5-14Y Midi Plaid Doll Collar Ruffle Sleeve Outfits with Zipper(9-10 Years Khaki)

Xaatren$30.9928 rev

4mo ago

LessonZoo Girls Plaid Dress Gingham Sleeveless Checkered Flowy Cami Strap Dress Casual Check Sundress for Kids 5-14 Years(Red Plaid 9-10 Years)

LessonZoo$28.5544 rev

5mo ago

What reviews say buyers love and hate about girls plaid dress

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall17%

“it fits as expected”

Quality-Overall12%

“Very well made”

Material Quality7%

“The material is fine”

Shape/Style6%

“Beautiful dresses”

Soft Feel5%

“The fabric feels soft and comfortable, making it easy for kids to move and play in all day”

Comfort-Overall4%

“is very comfortable”

Color4%

“It is bright”

Design-Overall4%

“I really like the gingham design”

Warmth3%

“seems very warm”

Value For Money3%

“Great value”

What buyers complain about

Size-Overall21%

“Running small”

Quality-Overall8%

“There needs ti be some quality control checks for this item”

Material Quality7%

“Cheap material”

Thickness4%

“Thin”

Hard Feel3%

“The only thing im not crazy about is the texture of the cotton its coarse and not soft”

Value For Money3%

“Unfortunate for the cost of the dress”

Stitch/Finish/Polish2%

“The seam wasn't measured evenly causing one pocket to be roughly half an inch shorter then the other”

Transparency2%

“it's see-through”

Color2%

“The color of green is a bit darker than I expected based on the photo”

Stiffness1%

“Material too thick and stiff”

Top return reasons

Size-Overall46%

Length13%

Material Quality8%

Chest Fit6%

Shoulder Fit5%

Waist Fit3%

Thin2%

Quality-Overall2%