Girls Pajamas

Shoppers searched for this 6.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $907K a year.

Searches, last 12 months

6.2M

Growth, 90 days vs prior 90

-4.5%

Conversion, latest week

0.9%

Market size, estimated

$907Ka year

Peak month

December4.2× the quietest month

Top search term

girls pajamas1.7M searches a year

Listings sell for $16.01 on average, from $8.56 to $29.66. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 250 to 500 of them. At $16.01 that is $4K to $8K a year per listing.

Average price

$16.01inside the $15 to $100 sweet spot

Price range

$8.56–$29.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

2.4%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #99 within Sleepwear & Robes. It carries 8,016 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

7.1%

Average rank

#99in Sleepwear & Robes

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

8,016per listing

Listings tracked

113

53 products launched here in the last 12 months. 24 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

53

Successful launches

24Amazon's first-year sales bar

Average brand age

39 months