Girls Pajama Pants

Shoppers searched for this 480K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months

480K

Growth, 90 days vs prior 90

-32.6%

Conversion, latest week

0.9%

Market size, estimated

$79Ka year

Peak month

December7.6× the quietest month

Top search term

girls pajama pants106K searches a year

Listings sell for $18.96 on average, from $6.84 to $39.24. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $18.96 that is $0 to $2K a year per listing.

Average price

$18.96inside the $15 to $100 sweet spot

Price range

$6.84–$39.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

7.3%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.5% of listings are out of stock. The average listing ranks #670 within Sleepwear & Robes. It carries 284 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

17.5%

Average rank

#670in Sleepwear & Robes

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

284per listing

Listings tracked

72

36 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

36

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months