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47

Girls Overalls

Skip it

Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Market size 25Growth 20Conversion 6Competition 96Returns 11Price range 86Avg price 95Brand share 73Review moat 74Quality gap 42

Competition

Incredible14%

top-5 click share — an open shelf

Avg price

Incredible$23.33

avg listing price — sweet spot $15–$100

Price range

Great$12.05–$39.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good520.05

avg incumbent reviews — the moat a new listing must climb

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$100K

$100K/yr · 911K searches

Growth

Bad-10.5%

90-day search growth — must beat 0% to launch

Returns

Bad8.8%

return rate — above 5% kills the launch gate

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Is girls overalls profitable on Amazon?

According to Flapen's Amazon United States niche tracking, girls overalls is a $100K/yr Amazon United States market (911K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 47/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

girls overalls market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
5K–6K
avg 0–100/product
Revenue / yr
$117K–$140K
units × avg price
Conversion rate
0.5%
Avg BSR
#396
Page quality
0%
Prime
100%
Sponsored
91%
Out of stock
4.1%
Avg brand age
32 months
Avg seller age
157 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

Brands

35 rising

Sellers

40

Top-5 brand share

61%

Top 20: 92%

Top-5 click share

14%

Top 20: 38%

Open market

34%

  • Haloumoning17%
  • Levi's14%
  • KIDSCOOL SPACE12%
  • Amazon Essentials10%
  • The Children's Place7%
  • Ecolala5%

girls overalls demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.5% search growth over the last 90 days.
45K35KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 4.0×

Top girls overalls search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • girls overalls218K/yr
  • overalls for girls163K/yr
  • kids overalls92K/yr
  • girls overall shorts31K/yr
  • overol para nias42K/yr
  • overalls for kids69K/yr
  • girl overalls29K/yr
  • overall shorts for girls15K/yr
  • girls overalls size 10-1234K/yr
  • girls overall dress38K/yr
All search terms

Top girls overalls products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$4K6%$6K8%$8K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about girls overalls

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall27%

“Fit great”

Quality-Overall11%

“Great quality off course”

Material Quality6%

“Really nice material”

Value For Money5%

“Good value”

Comfort-Overall4%

“comfortable”

Shape/Style4%

“Cute style”

Soft Feel3%

“The material is soft and breathable, perfect for running and playing outside in the summer”

Color3%

“Love the color”

Thickness3%

“Good for tall and slim child”

Ease Of Use2%

“Simple”

What buyers complain about

Size-Overall23%

“Too small”

Strap/String Quality6%

“The product was damaged when we received it not able to snap the strap to the buttons”

Durability4%

“I dont think theyll hold up long term”

Length3%

“then the leg length would be too long and the top would be baggy because, again, the straps can't be adjusted”

Inseam Fit2%

“Unfortunately, the fit just did not work for me personally because of the inseam/crotch length”

Ease Of Use2%

“Inconvenient”

Pockets/Compartments2%

“they don't have as many pockets as adult overalls”

Thickness2%

“They are of average thickness”

Quality-Overall1%

“Low quality control”

Shape/Style1%

“has some distressing to add to the look”

Top return reasons

Size-Overall49%
Length22%
Waist Fit8%
Width3%
Thigh Fit2%
Advertised Vs Actual Product2%
Strap/String Quality1%
Material Quality1%
Color1%
Hip Fit1%

Common girls overalls questions

Is girls overalls profitable to sell on Amazon United States?
The niche generates $100K/yr across 151 tracked products. 1 of 59 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Skip it (47/100).
How competitive is the girls overalls niche?
35 brands and 40 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in girls overalls?
Top complaints mined from reviews: Size-Overall, Strap/String Quality, Durability. The return rate is 8.8% — above our launch gate.
When does demand for girls overalls peak?
Demand peaks in Oct–Nov; the busiest month runs 4.0× the quietest.
What does it cost to enter the girls overalls niche?
Listings span $12.05–$39.29; the average listing price is $23.33 (sweet spot $15–$100). The average incumbent carries 520 reviews — the moat a new listing must climb.