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Girls North Face Winter Coat

Skip it

Soft demand (-74.5% this quarter) — this niche doesn't clear our bar today.

Market size 7Growth 0Conversion 12Competition 85Returns 0Price range 62Avg price 83Brand share 0Review moat 71Quality gap 23

Competition

Great30%

top-5 click share — an open shelf

Avg price

Great$76.69

avg listing price — sweet spot $15–$100

Review moat

Good648.56

avg incumbent reviews — the moat a new listing must climb

Price range

Good$24.01–$145.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$28K

$28K/yr · 39K searches

Growth

Bad-74.5%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Returns

Bad19.1%

return rate — above 5% kills the launch gate

Is girls north face winter coat profitable on Amazon?

According to Flapen's Amazon United States niche tracking, girls north face winter coat is a $28K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 28/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

girls north face winter coat market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
0–100
avg 0–100/product
Revenue / yr
$0–$8K
units × avg price
Conversion rate
0.9%
Avg BSR
#1,413
Page quality
0%
Prime
97%
Sponsored
42%
Out of stock
17.7%
Avg brand age
40 months
Avg seller age
174 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

3 rising

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

30%

Top 20: 78%

Open market

0%

  • The North Face87%
  • Eddie Bauer7%
  • Columbia6%
  • Open — no brand owns it (0%)

girls north face winter coat demand & seasonality

Weekly Amazon search volume, last 103 weeks — -74.5% search growth over the last 90 days.
3K2KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 20.9×

Top girls north face winter coat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • the north face girls jacket5K/yr
  • girls north face fleece6K/yr
  • the north face jacket girls4K/yr
  • girls north face winter coat10K/yr
  • north face girls winter jacket1K/yr
  • north face coats for girls10K/yr
  • girls north face fleece jacket1K/yr
All search terms

Top girls north face winter coat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$8326%$2K9%$2K12%$3K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about girls north face winter coat

What buyers praise and complain about, mined from review topics.

What buyers love

Warmth22%

“Beautiful/stylish warm jacket”

Quality-Overall20%

“Great quality”

Lining Quality8%

“Well made and the lining makes the coat nice and warm”

Material Quality7%

“Fabric is great”

Soft Feel6%

“This is a really nice kids jacket with super soft and comfortable material”

Color6%

“Warm and colorful”

Size-Overall5%

“the fit is just right”

Zipper Quality4%

“My grand daughter can zip up very easily jacket”

Durability4%

“Thick and durable”

Washability3%

“Its held up well after washing”

What buyers complain about

Size-Overall30%

“The size is off”

Color13%

“the light color shows dirt fast”

Thickness13%

“thin”

Top return reasons

Size-Overall82%
Advertised Vs Actual Product2%
Sleeve Fit2%
Length2%
Color2%
Waist Fit1%
Quality-Overall1%
Warmth1%
Value For Money1%
Weight Heavy1%

Common girls north face winter coat questions

Is girls north face winter coat profitable to sell on Amazon United States?
The niche generates $28K/yr across 36 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -74.5%. Flapen's verdict: Skip it (28/100).
How competitive is the girls north face winter coat niche?
3 brands and 13 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in girls north face winter coat?
Top complaints mined from reviews: Size-Overall, Color, Thickness. The return rate is 19.1% — above our launch gate.
When does demand for girls north face winter coat peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 20.9× the quietest.
What does it cost to enter the girls north face winter coat niche?
Listings span $24.01–$145.92; the average listing price is $76.69 (sweet spot $15–$100). The average incumbent carries 649 reviews — the moat a new listing must climb.