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Girls North Face Winter Coat

Fail

Demand is soft, at -74.5% this quarter, so Girls North Face Winter Coat is a Fail.

Flapen Score
28
28 / 100
Ranks 16,160 of 16,930 Clothing, Shoes & Jewelry niches · −17 vs the category median of 45
Market size
$28K/yr39K searches / yr
90-day growth
-74.5%search demand this quarter
Competition
30%top-5 click share · 3 brands · 13 sellers

Flapen Score

Girls North Face Winter Coat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Girls North Face Winter Coat is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls North Face Winter Coat market on Amazon at a glance

Shoppers on Amazon United States searched for Girls North Face Winter Coat 39K times last year and spent an estimated $28K. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -74.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-74.5%
Conversion, latest week
0.9%
Market size, estimated
$28Ka year
Peak month
December20.9× the quietest month
Top search term
the north face girls jacket5K searches a year

02 · Price

A sale here is worth $76.69.

Listings sell for $76.69 on average, from $24.01 to $145.92. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $76.69 that is $0 to $8K a year per listing.

Average price
$76.69inside the $15 to $100 sweet spot
Price range
$24.01–$145.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
19.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 17.7% of listings are out of stock. The average listing ranks #1,413 within Jackets & Coats. It carries 649 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
97%
Out of stock, average day
17.7%
Average rank
#1,413in Jackets & Coats
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
649per listing
Listings tracked
36

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Girls North Face Winter Coat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

3 rising

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

30%

Top 20: 78%

Open market

0%

  • Brand 187%
  • Brand 27%
  • Brand 36%
  • Open — no brand owns it (0%)

Demand

Girls North Face Winter Coat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 20.9×

Search terms

Top Girls North Face Winter Coat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • the north face girls jacket5K/yr
  • girls north face fleece6K/yr
  • the north face jacket girls4K/yr
  • girls north face winter coat10K/yr
  • north face girls winter jacket1K/yr
  • north face coats for girls10K/yr
  • girls north face fleece jacket1K/yr

Reviews and returns

What reviews say buyers love and hate about Girls North Face Winter Coat

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Warmth”
30%of negative reviews mention “Size-Overall”
19.1%of orders come back
“The size is off”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Girls North Face Winter Coat questions

Answered from the same tracked data.