Is girls nike profitable to sell on Amazon United States?

The niche generates $47K/yr across 222 tracked products. 33 of 89 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Skip it (40/100).

How competitive is the girls nike niche?

31 brands and 349 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in girls nike?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 6.0% — above our launch gate.

When does demand for girls nike peak?

Demand peaks in Jul–Aug–Dec; the busiest month runs 6.9× the quietest.

What does it cost to enter the girls nike niche?

Listings span $12.08–$128.95; the average listing price is $42.30 (sweet spot $15–$100). The average incumbent carries 1,869 reviews — the moat a new listing must climb.

Girls Nike

Skip it

Weak search conversion (0.1%) — this niche doesn't clear our bar today.

Competition

Incredible11%

top-5 click share — an open shelf

Avg price

Incredible$42.30

avg listing price — sweet spot $15–$100

Price range

Good$12.08–$128.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,869.06

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-4.6%

90-day search growth — must beat 0% to launch

Returns

Bad6.0%

return rate — above 5% kills the launch gate

Market size

Bad$47K

$47K/yr · 1.2M searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Signals High Returns

Is girls nike profitable on Amazon?

According to Flapen's Amazon United States niche tracking, girls nike is a $47K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jul–Aug–Dec. Verdict: Skip it — 40/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

girls nike market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $63K–$85K; units × avg price
Conversion rate: 0.1%
Avg BSR: #1,059
Page quality: 0%
Prime: 99%
Sponsored: 81%
Out of stock: 11.2%
Avg brand age: 35 months
Avg seller age: 116 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.

Brands

31 rising

Sellers

349

Top-5 brand share

84%

Top 20: 97%

Top-5 click share

11%

Top 20: 27%

Open market

17%

Nike58%
Project Cloud9%
Amazon Essentials6%
adidas4%
Yadurdu4%
Josmo2%
Open — no brand owns it (25 brands, 17%)

girls nike demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.6% search growth over the last 90 days.

Peak months: Jul, Aug, Dec · busiest ÷ quietest = 6.9×

Open Trend

Top girls nike search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

tenis nike para nias139K/yr +4.6%0.0% conv.
girls nike sneakers124K/yr -3.4%0.1% conv.
girls nike111K/yr -4.0%0.1% conv.
nike flex runner kids83K/yr +1.8%0.1% conv.
nike dunks kids133K/yr -25.1%0.1% conv.
nike girls90K/yr -0.5%0.1% conv.
zapatos nike para nias68K/yr -1.2%0.0% conv.
nike air max kids64K/yr +2.3%0.1% conv.
girls nikes47K/yr -5.0%0.1% conv.
nikes for girls48K/yr -17.1%0.1% conv.

All search terms

Top girls nike products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nike Little Kids Court Borough Low Recraft Shoes White/Pink Foam 12C

Nike$51.424.7★6,270 rev

Nike Little Kids Flex Runner 4 Running Shoe Medium Soft Pink/Medium Soft Pink-Pink Foam 2Y

Nike$41.604.5★1,458 rev

Nike Kids Cosmic Runner Swoosh Hydrogen Blue/White-Pink Glow 4.5Y

Nike$44.844.5★1,496 rev

Amazon Essentials Unisex Kids Low Top Hook & Loop Court Sneakers for Boys and Girls Pink/White 12 Little Kid

Amazon Essentials$19.614.8★166 rev

Project Cloud Kid Shoes for Girls - Girls Sneakers with Breathable Upper Lightweight Design Memory Foam Insole & Non-Slip Outsole (Lecco_K WHITCOMBO 4)

Project Cloud$30.394.1★111 rev

Newest

by launch date

Adidas Unisex-Kids Samba Indoor White/None/None 12K

adidas$69.801,800 rev

1mo ago

Amazon Essentials Unisex Kids Lightweight Running Shoes for Boys and Girls White 5 Big Kid

Amazon Essentials$24.1854 rev

3mo ago

Project Cloud Kid Shoes for Girls - Girls Sneakers with Breathable Upper Lightweight Design Memory Foam Insole & Non-Slip Outsole (Lecco_K WHITCOMBO 4)

Project Cloud$30.39111 rev

3mo ago

Amazon Essentials Unisex Kids Low Top Hook & Loop Court Sneakers for Boys and Girls Pink/White 12 Little Kid

Amazon Essentials$19.61166 rev

6mo ago

Yadurdu Girls Pink Sneakers for Boys Lightweight Breathable Walking Jogging School Shoes Big Kids High Top Outdoor Casual Athletic Sports Running Shoes Size 4

Yadurdu$32.35354 rev

8mo ago

What reviews say buyers love and hate about girls nike

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall25%

“Cute and comfy”

Size-Overall21%

“Fit was perfect”

Quality-Overall8%

“Good quality”

Value For Money6%

“Worth it”

Soft Feel5%

“Theyre butter soft”

Exercise/Sports Suitability4%

“Great Bras do training”

Advertised Vs Actual Product3%

“Just what I wanted”

Color3%

“It is colored as pictured”

Ease Of Use3%

“its incredibly easy to wear”

Durability3%

“They are durable”

What buyers complain about

Size-Overall28%

“Run big”

Durability13%

“Fell Apart Quickly”

Quality-Overall9%

“Poor Quality”

Color4%

“they turned a pinkish color”

Value For Money3%

“Waste of money”

Length2%

“Laces are way too long for these shoes”

Width2%

“Too narrow”

Advertised Vs Actual Product2%

“Incorrect description; on size does not fit all”

Weight Heavy2%

“Too bulky for baby”

Brightness/Shine/Glow1%

“Glitter everywhere”

Top return reasons

Size-Overall41%

Feet Fit28%

Length10%

Width7%

Advertised Vs Actual Product3%

Chest Fit1%

Color1%

Value For Money1%

Material Quality1%

Comfort-Overall1%

Common girls nike questions

Is girls nike profitable to sell on Amazon United States?: The niche generates $47K/yr across 222 tracked products. 33 of 89 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Skip it (40/100).
How competitive is the girls nike niche?: 31 brands and 349 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in girls nike?: Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 6.0% — above our launch gate.
When does demand for girls nike peak?: Demand peaks in Jul–Aug–Dec; the busiest month runs 6.9× the quietest.
What does it cost to enter the girls nike niche?: Listings span $12.08–$128.95; the average listing price is $42.30 (sweet spot $15–$100). The average incumbent carries 1,869 reviews — the moat a new listing must climb.