- Flapen Score
- 40 / 100Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 4540
- Market size
- $47K/yr1.2M searches / yr
- 90-day growth
- -4.6%search demand this quarter
- Competition
- 11%top-5 click share · 31 brands · 349 sellers
Flapen Score
Girls Nike against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Girls Nike is stronger. Inside it, weaker.
Market
The Girls Nike market on Amazon at a glance
Shoppers on Amazon United States searched for Girls Nike 1.2M times last year and spent an estimated $47K. The top 5 brands take 84% of clicks. Demand peaks in Jul–Aug–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -4.6%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $47Ka year
- Peak month
- July6.9× the quietest month
- Top search term
- tenis nike para nias139K searches a year
02 · Price
A sale here is worth $42.30.
Listings sell for $42.30 on average, from $12.08 to $128.95. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $42.30 that is $0 to $4K a year per listing.
- Average price
- $42.30inside the $15 to $100 sweet spot
- Price range
- $12.08–$128.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 6.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #1,059 within Shoes. It carries 1,869 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 99%
- Out of stock, average day
- 11.2%
- Average rank
- #1,059in Shoes
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 1,869per listing
- Listings tracked
- 222
04 · Newcomers
33 of last year's 89 launches cleared the first-year sales bar.
89 products launched here in the last 12 months. 33 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 89
- Successful launches
- 33Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Girls Nike products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nike Little Kids Court Borough Low Recraft Shoes White/Pink Foam 12C
- Price
- $51.42
- Rating
- 4.7/5
- Reviews
- 6,270
- Age
- 2y ago

Nike Little Kids Flex Runner 4 Running Shoe Medium Soft Pink/Medium Soft Pink-Pink Foam 2Y
- Price
- $41.60
- Rating
- 4.5/5
- Reviews
- 1,458
- Age
- 1y ago

Nike Kids Cosmic Runner Swoosh Hydrogen Blue/White-Pink Glow 4.5Y
- Price
- $44.84
- Rating
- 4.5/5
- Reviews
- 1,496
- Age
- 10mo ago

Amazon Essentials Unisex Kids Low Top Hook & Loop Court Sneakers for Boys and Girls Pink/White 12 Little Kid
- Price
- $19.61
- Rating
- 4.8/5
- Reviews
- 166
- Age
- 6mo ago

Project Cloud Kid Shoes for Girls - Girls Sneakers with Breathable Upper Lightweight Design Memory Foam Insole & Non-Slip Outsole (Lecco_K WHITCOMBO 4)
- Price
- $30.39
- Rating
- 4.1/5
- Reviews
- 111
- Age
- 3mo ago
Trending
estimated 90-day click momentum
Nike Little Kids Star Runner 5 Running Shoes Black/Laser Fuchsia-Anthracite-White 13C
- Price
- $44.59
- Rating
- 4.5/5
- Reviews
- 274
- Age
- 10mo ago

Nike Kids (Girls) Sportswear Club French Terry Skirt Light Thistle/Light Thistle/White Small
- Price
- $34.18
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 10mo ago

Amazon Essentials Unisex Kids Lightweight Running Shoes for Boys and Girls White 5 Big Kid
- Price
- $24.18
- Rating
- 4.4/5
- Reviews
- 54
- Age
- 3mo ago

Vans Kids Brooklyn LS Shoe - Casual Low-Top Sneakers for Boys & Girls
- Price
- $38.64
- Rating
- 4.6/5
- Reviews
- 1,541
- Age
- 11mo ago

Nike Kids Cosmic Runner Swoosh Hydrogen Blue/White-Pink Glow 4.5Y
- Price
- $44.84
- Rating
- 4.5/5
- Reviews
- 1,496
- Age
- 10mo ago
Newest
by launch date
Adidas Unisex-Kids Samba Indoor White/None/None 12K
- Price
- $69.80
- Rating
- 4.7/5
- Reviews
- 1,800
- Age
- 1mo ago

Amazon Essentials Unisex Kids Lightweight Running Shoes for Boys and Girls White 5 Big Kid
- Price
- $24.18
- Rating
- 4.4/5
- Reviews
- 54
- Age
- 3mo ago

Project Cloud Kid Shoes for Girls - Girls Sneakers with Breathable Upper Lightweight Design Memory Foam Insole & Non-Slip Outsole (Lecco_K WHITCOMBO 4)
- Price
- $30.39
- Rating
- 4.1/5
- Reviews
- 111
- Age
- 3mo ago

Amazon Essentials Unisex Kids Low Top Hook & Loop Court Sneakers for Boys and Girls Pink/White 12 Little Kid
- Price
- $19.61
- Rating
- 4.8/5
- Reviews
- 166
- Age
- 6mo ago

Yadurdu Girls Pink Sneakers for Boys Lightweight Breathable Walking Jogging School Shoes Big Kids High Top Outdoor Casual Athletic Sports Running Shoes Size 4
- Price
- $32.35
- Rating
- 4.4/5
- Reviews
- 354
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 11% of clicks, no more. An open shelf where new products get seen.
Brands
31 rising
Sellers
349
Est. top-5 brand share
84%
Top 20: 97%
Est. top-5 click share
11%
Top 20: 27%
Open market
17%
- Nike58%
- Project Cloud9%
- Amazon Essentials6%
- adidas4%
- Yadurdu4%
- Josmo2%
- Open — no brand owns it (25 brands, 17%)
Demand
Girls Nike search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Dec · busiest ÷ quietest = 6.9×
Search terms
Top Girls Nike search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tenis nike para nias139K/yr
- girls nike sneakers124K/yr
- girls nike111K/yr
- nike flex runner kids83K/yr
- nike dunks kids133K/yr
- nike girls90K/yr
- zapatos nike para nias68K/yr
- nike air max kids64K/yr
- girls nikes47K/yr
- nikes for girls48K/yr
Reviews and returns
What reviews say buyers love and hate about Girls Nike
We read the reviews and the return reasons for every product selling here.
“Run big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Girls Nike questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









