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Girls Nike

Fail

Buyers convert on only 0.1% of searches, so Girls Nike is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$47K/yr1.2M searches / yr
90-day growth
-4.6%search demand this quarter
Competition
11%top-5 click share · 31 brands · 349 sellers

Flapen Score

Girls Nike against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Girls Nike is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Nike market on Amazon at a glance

Shoppers on Amazon United States searched for Girls Nike 1.2M times last year and spent an estimated $47K. The top 5 brands take 84% of clicks. Demand peaks in Jul–Aug–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-4.6%
Conversion, latest week
0.1%
Market size, estimated
$47Ka year
Peak month
July6.9× the quietest month
Top search term
tenis nike para nias139K searches a year

02 · Price

A sale here is worth $42.30.

Listings sell for $42.30 on average, from $12.08 to $128.95. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $42.30 that is $0 to $4K a year per listing.

Average price
$42.30inside the $15 to $100 sweet spot
Price range
$12.08–$128.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
6.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #1,059 within Shoes. It carries 1,869 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
99%
Out of stock, average day
11.2%
Average rank
#1,059in Shoes
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
1,869per listing
Listings tracked
222

04 · Newcomers

33 of last year's 89 launches cleared the first-year sales bar.

89 products launched here in the last 12 months. 33 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
89
Successful launches
33Amazon's first-year sales bar
Average brand age
35 months

Products

Top Girls Nike products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 11% of clicks. An open shelf where new products get seen.

Brands

31 rising

Sellers

349

Top-5 brand share

84%

Top 20: 97%

Top-5 click share

11%

Top 20: 27%

Open market

17%

  • Brand 158%
  • Brand 29%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (25 brands, 17%)

Demand

Girls Nike search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Dec · busiest ÷ quietest = 6.9×

Search terms

Top Girls Nike search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tenis nike para nias139K/yr
  • girls nike sneakers124K/yr
  • girls nike111K/yr
  • nike flex runner kids83K/yr
  • nike dunks kids133K/yr
  • nike girls90K/yr
  • zapatos nike para nias68K/yr
  • nike air max kids64K/yr
  • girls nikes47K/yr
  • nikes for girls48K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Nike

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Comfort-Overall”
28%of negative reviews mention “Size-Overall”
6.0%of orders come back
“Run big”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Girls Nike questions

Answered from the same tracked data.