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Girls Leggings

Fail

Demand is soft, at -37.8% this quarter, so Girls Leggings is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$494K/yr3.5M searches / yr
90-day growth
-37.8%search demand this quarter
Competition
23%top-5 click share · 34 brands · 40 sellers

Flapen Score

Girls Leggings against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Girls Leggings is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Leggings market on Amazon at a glance

Shoppers on Amazon United States searched for Girls Leggings 3.5M times last year and spent an estimated $494K. The top 5 brands take 60% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -37.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $494K a year.

Searches, last 12 months
3.5M
Growth, 90 days vs prior 90
-37.8%
Conversion, latest week
0.7%
Market size, estimated
$494Ka year
Peak month
August4.7× the quietest month
Top search term
girls leggings700K searches a year

02 · Price

A sale here is worth $20.11.

Listings sell for $20.11 on average, from $6.15 to $45.09. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At $20.11 that is $10K to $15K a year per listing.

Average price
$20.11inside the $15 to $100 sweet spot
Price range
$6.15–$45.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
500–750
Revenue per listing a year
$10K–$15K
Returns
6.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #36 within Active. It carries 4,333 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
8.4%
Average rank
#36in Active
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
4,333per listing
Listings tracked
88

04 · Newcomers

2 of last year's 24 launches cleared the first-year sales bar.

24 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
24
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Girls Leggings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

34 flat

Sellers

40

Top-5 brand share

60%

Top 20: 92%

Top-5 click share

23%

Top 20: 50%

Open market

36%

  • Brand 122%
  • Brand 215%
  • Brand 310%
  • Brand 48%
  • Brand 55%
  • Brand 65%

Demand

Girls Leggings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KPrime Day '24Spike '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Girls Leggings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • girls leggings700K/yr
  • leggings for girls466K/yr
  • girls pants479K/yr
  • pants for girls257K/yr
  • black leggings girls149K/yr
  • toddler leggings174K/yr
  • girls leggings size 10-12167K/yr
  • girl pants104K/yr
  • girls pants size 10-12134K/yr
  • girls black leggings118K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Leggings

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Size-Overall”
29%of negative reviews mention “Size-Overall”
6.3%of orders come back
“Runs too small”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Girls Leggings questions

Answered from the same tracked data.