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Girls Jewelry

Fail

Demand is soft, at -18.3% this quarter, so Girls Jewelry is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$706K/yr3.6M searches / yr
90-day growth
-18.3%search demand this quarter
Competition
56%top-5 click share · 21 brands · 30 sellers

Flapen Score

Girls Jewelry against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Girls Jewelry is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Jewelry market on Amazon at a glance

Shoppers on Amazon United States searched for Girls Jewelry 3.6M times last year and spent an estimated $706K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $706K a year.

Searches, last 12 months
3.6M
Growth, 90 days vs prior 90
-18.3%
Conversion, latest week
1.8%
Market size, estimated
$706Ka year
Peak month
December5.2× the quietest month
Top search term
kids jewelry343K searches a year

02 · Price

A sale here is worth $10.97.

Listings sell for $10.97 on average, from $6.00 to $20.47. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At $10.97 that is $14K to $16K a year per listing.

Average price
$10.97under the $15 to $100 sweet spot
Price range
$6.00–$20.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
1,250–1,500
Revenue per listing a year
$14K–$16K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #342 within Jewelry. It carries 2,770 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#342in Jewelry
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
2,770per listing
Listings tracked
28

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Girls Jewelry products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

30

Top-5 brand share

69%

Top 20: 99%

Top-5 click share

56%

Top 20: 90%

Open market

27%

  • Brand 132%
  • Brand 220%
  • Brand 310%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Girls Jewelry search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.2×

Search terms

Top Girls Jewelry search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids jewelry343K/yr
  • girls jewelry369K/yr
  • bracelets for girls279K/yr
  • toddler jewelry248K/yr
  • kids bracelets174K/yr
  • necklace for girls256K/yr
  • girls bracelets221K/yr
  • jewelry for teen girls154K/yr
  • jewelry for girls225K/yr
  • toddler necklace118K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Jewelry

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Durability”
1.6%of orders come back
“broke pretty fast and easily”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Girls Jewelry questions

Answered from the same tracked data.