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Girls Jean Jacket

Fail

Buyers convert on only 0.9% of searches, so Girls Jean Jacket is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$153K/yr717K searches / yr
90-day growth
-8.1%search demand this quarter
Competition
21%top-5 click share · 26 brands · 27 sellers

Flapen Score

Girls Jean Jacket against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Girls Jean Jacket is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Jean Jacket market on Amazon at a glance

Shoppers on Amazon United States searched for Girls Jean Jacket 717K times last year and spent an estimated $153K. The top 5 brands take 65% of clicks. Demand peaks in Mar–Apr–Sep–Oct. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 717K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $153K a year.

Searches, last 12 months
717K
Growth, 90 days vs prior 90
-8.1%
Conversion, latest week
0.9%
Market size, estimated
$153Ka year
Peak month
April2.4× the quietest month
Top search term
girls jean jacket131K searches a year

02 · Price

A sale here is worth $24.18.

Listings sell for $24.18 on average, from $10.75 to $38.34. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $24.18 that is $2K to $6K a year per listing.

Average price
$24.18inside the $15 to $100 sweet spot
Price range
$10.75–$38.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
8.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #80 within Jackets & Coats. It carries 2,373 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
98%
Out of stock, average day
2.0%
Average rank
#80in Jackets & Coats
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
2,373per listing
Listings tracked
97

04 · Newcomers

12 of last year's 39 launches cleared the first-year sales bar.

39 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
39
Successful launches
12Amazon's first-year sales bar
Average brand age
36 months

Products

Top Girls Jean Jacket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

26 rising

Sellers

27

Top-5 brand share

65%

Top 20: 98%

Top-5 click share

21%

Top 20: 56%

Open market

30%

  • Brand 128%
  • Brand 213%
  • Brand 313%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Girls Jean Jacket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Sep, Oct · busiest ÷ quietest = 2.4×

Search terms

Top Girls Jean Jacket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • girls jean jacket131K/yr
  • jean jacket for girls102K/yr
  • girls denim jacket93K/yr
  • toddler jean jacket73K/yr
  • denim jacket for girls48K/yr
  • toddler denim jacket41K/yr
  • kids jean jacket36K/yr
  • toddler girl jean jacket21K/yr
  • kids denim jacket23K/yr
  • girls jean jacket size 10-1220K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Jean Jacket

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Size-Overall”
8.4%of orders come back
“Runs small - size up”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Girls Jean Jacket questions

Answered from the same tracked data.