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Girls Hawaiian Shirt

Maybe

Search demand grew +120.0% this quarter. But buyers convert on only 1.0% of searches, so Girls Hawaiian Shirt is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 16,930 Clothing, Shoes & Jewelry niches · +11 vs the category median of 45
Market size
$52K/yr388K searches / yr
90-day growth
+120.0%search demand this quarter
Competition
22%top-5 click share · 36 brands · 40 sellers

Flapen Score

Girls Hawaiian Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Girls Hawaiian Shirt is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Hawaiian Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Girls Hawaiian Shirt 388K times last year and spent an estimated $52K. The top 5 brands take 47% of clicks. Demand peaks in May–Jun–Sep–Oct. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 388K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +120.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
388K
Growth, 90 days vs prior 90
+120.0%
Conversion, latest week
1.0%
Market size, estimated
$52Ka year
Peak month
May4.9× the quietest month
Top search term
girls hawaiian shirt104K searches a year

02 · Price

A sale here is worth $13.86.

Listings sell for $13.86 on average, from $7.63 to $28.22. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $13.86 that is $0 to $1K a year per listing.

Average price
$13.86under the $15 to $100 sweet spot
Price range
$7.63–$28.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
5.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #572 within Clothing. It carries 255 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
11.2%
Average rank
#572in Clothing
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
255per listing
Listings tracked
92

04 · Newcomers

0 of last year's 53 launches cleared the first-year sales bar.

53 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
53
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Girls Hawaiian Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

36 rising

Sellers

40

Top-5 brand share

47%

Top 20: 91%

Top-5 click share

22%

Top 20: 54%

Open market

46%

  • Brand 112%
  • Brand 212%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Girls Hawaiian Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Sep, Oct · busiest ÷ quietest = 4.9×

Search terms

Top Girls Hawaiian Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • girls hawaiian shirt104K/yr
  • hawaiian shirts for girls107K/yr
  • kids hawaiian shirt girls47K/yr
  • hawaiian shirt for girls31K/yr
  • hawaiian shirt girls19K/yr
  • girl hawaiian shirt13K/yr
  • tropical shirts for girls10K/yr
  • girls tropical shirt11K/yr
  • beach shirts for girls9K/yr
  • girls beach shirt7K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Hawaiian Shirt

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
29%of negative reviews mention “Size-Overall”
5.6%of orders come back
“not made to fit a person”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Girls Hawaiian Shirt questions

Answered from the same tracked data.