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56

Girls Hawaiian Shirt

Worth a look

Shows demand growing +120.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 13Growth 95Conversion 12Competition 93Returns 23Price range 64Avg price 66Brand share 88Review moat 87Quality gap 21

Growth

Incredible+120.0%

90-day search growth — must beat 0% to launch

Competition

Great22%

top-5 click share — an open shelf

Brand share

Great47%

top-5 brand share — no brand owns this niche

Review moat

Great254.5

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$13.86

avg listing price — sweet spot $15–$100

Price range

Good$7.63–$28.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Bad5.6%

return rate — above 5% kills the launch gate

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$52K

$52K/yr · 388K searches

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Is girls hawaiian shirt profitable on Amazon?

According to Flapen's Amazon United States niche tracking, girls hawaiian shirt is a $52K/yr Amazon United States market (388K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in May–Jun–Sep–Oct. Verdict: Worth a look — 56/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

girls hawaiian shirt market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
5K–6K
avg 0–100/product
Revenue / yr
$69K–$83K
units × avg price
Conversion rate
1.0%
Avg BSR
#572
Page quality
0%
Prime
100%
Sponsored
91%
Out of stock
11.2%
Avg brand age
26 months
Avg seller age
177 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

36 rising

Sellers

40

Top-5 brand share

47%

Top 20: 91%

Top-5 click share

22%

Top 20: 54%

Open market

46%

  • The Children's Place12%
  • Enlifety12%
  • QISSYILY9%
  • BeWithYou8%
  • PNORATM7%
  • OJLPHH7%

girls hawaiian shirt demand & seasonality

Weekly Amazon search volume, last 104 weeks — +120.0% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Sep, Oct · busiest ÷ quietest = 4.9×

Top girls hawaiian shirt search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • girls hawaiian shirt104K/yr
  • hawaiian shirts for girls107K/yr
  • kids hawaiian shirt girls47K/yr
  • hawaiian shirt for girls31K/yr
  • hawaiian shirt girls19K/yr
  • girl hawaiian shirt13K/yr
  • tropical shirts for girls10K/yr
  • girls tropical shirt11K/yr
  • beach shirts for girls9K/yr
  • girls beach shirt7K/yr
All search terms

Top girls hawaiian shirt products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$1K4%$2K6%$3K8%$4K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about girls hawaiian shirt

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall24%

“The fit is comfortable without being too tight”

Comfort-Overall13%

“comfortable”

Quality-Overall10%

“Great shirts, good quality”

Color9%

“Colors were vibrant”

Material Quality9%

“The material is soft”

Soft Feel7%

“It's soft & fits true to size”

Weight Light3%

“The fabric is lightweight”

Design-Overall3%

“The design is clear”

Print Quality2%

“The print is vibrant without feeling overly loud in person”

Value For Money2%

“for the money a great buy”

What buyers complain about

Size-Overall29%

“not made to fit a person”

Material Quality12%

“and terrible cheap material”

Thickness6%

“thicker than I would typically like”

Allergies5%

“Had an allergic reaction from handling it”

Smell5%

“However, the shirt reeked of cigarette smell”

Soft Feel5%

“Not a nice soft feel”

Product Condition5%

“Arrived clearly worn and washed”

Stitch/Finish/Polish3%

“the shorts are not well sewn”

Value For Money2%

“looks like it cost much more”

Wrinkles1%

“After washing and drying, it doesnt really have much stretch, and I find myself needing to iron it to get rid of the wrinkles”

Top return reasons

Size-Overall59%
Length12%
Material Quality6%
Chest Fit4%
Waist Fit3%
Advertised Vs Actual Product2%
Sleeve Fit2%
Color2%
Quality-Overall2%
Thin1%

Common girls hawaiian shirt questions

Is girls hawaiian shirt profitable to sell on Amazon United States?
The niche generates $52K/yr across 92 tracked products. 0 of 53 products launched in the last 360 days are still selling. 90-day search growth is +120.0%. Flapen's verdict: Worth a look (56/100).
How competitive is the girls hawaiian shirt niche?
36 brands and 40 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 47% of demand.
What do buyers complain about in girls hawaiian shirt?
Top complaints mined from reviews: Size-Overall, Material Quality, Thickness. The return rate is 5.6% — above our launch gate.
When does demand for girls hawaiian shirt peak?
Demand peaks in May–Jun–Sep–Oct; the busiest month runs 4.9× the quietest.
What does it cost to enter the girls hawaiian shirt niche?
Listings span $7.63–$28.22; the average listing price is $13.86 (sweet spot $15–$100). The average incumbent carries 255 reviews — the moat a new listing must climb.