Girls Hat
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Avg price
Great$15.14avg listing price — sweet spot $15–$100
Price range
Good$7.09–$35.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good928.74avg incumbent reviews — the moat a new listing must climb
Growth
Good+34.9%90-day search growth — must beat 0% to launch
Returns
Good2.9%return rate — above 5% kills the launch gate
Market size
Okay$221K$221K/yr · 900K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Is girls hat profitable on Amazon?
According to Flapen's Amazon United States niche tracking, girls hat is a $221K/yr Amazon United States market (900K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Mar–Apr–Jun. Verdict: Worth a look — 58/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
girls hat market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- $189K–$227K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #879
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 77%
- Out of stock
- 1.9%
- Avg brand age
- 41 months
- Avg seller age
- 143 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
49 falling
Sellers
64
Top-5 brand share
41%
Top 20: 78%
Top-5 click share
29%
Top 20: 53%
Open market
54%
- Zsedrut13%
- SONMONY9%
- Amazon Essentials8%
- BAOPLAYKIDS6%
- Nike6%
- ENBAOHUI5%
girls hat demand & seasonality
Weekly Amazon search volume, last 104 weeks — +34.9% search growth over the last 90 days.Peak months: Mar, Apr, Jun · busiest ÷ quietest = 3.0×
Top girls hat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- girls hat115K/yr
- girls baseball hat60K/yr
- kids trucker hat63K/yr
- youth baseball hat58K/yr
- kids hats girls52K/yr
- girls hats62K/yr
- youth hat53K/yr
- youth hats for boys61K/yr
- toddler girl baseball hat29K/yr
- hats for girls47K/yr
Top girls hat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SONMONY Smile Face Toddler Baseball Cap Boy Baseball Hats Kids Washed Funny Hats Adjustable Cute Caps for 3-12 Years Pink
SONMONY$12.884.7★617 rev
Amazon Essentials Unisex Kids Washed Cotton Baseball Cap for Boys and Girls Pink Medium-Large
Amazon Essentials$8.624.3★122 rev
BAOPLAYKIDS Girls Criss Cross Ponytail Hat Mesh Baseball Cap Kids Quick Dry Hats Outdoor Summer Sports Hat Ponycap Age 7-12 Purple
BAOPLAYKIDS$14.824.6★212 rev
Zsedrut Toddler Girl Baseball Cap Kids Adjustable Summer Sun Hat Unisex Baby Lightweight Trucker Hats (Bow Style-Beige)
Zsedrut$14.454.7★230 rev
Classic Baseball Hat
Nike$15.204.6★1,007 rev
Newest
by launch date
Kids Girls Baseball Hat Toddler Trucker Hat Sun Protection Outdoor Sport Sun Hat Ages 3-8
XuoAz$7.096 rev
Amazon Essentials Unisex Kids Washed Cotton Baseball Cap for Boys and Girls Pink Medium-Large
Amazon Essentials$8.62122 rev
Baseball Hat
Hurley$9.66288 rev
LUCKYBUNNY Ponytail Hat for Girls Criss Cross Baseball Cap with Reflective Brim Quick Dry Sports Hats for 7-12 Years Purple
LUCKYBUNNY$11.7222 rev
2 Packs Toddler Boys Girls Baseball Summer Hat Kids Baseball Cap Baby Sun Hat Cotton Lightpink&Purple 0-4T
ENBAOHUI$14.10273 rev
Trending
90-day click momentumAmazon Essentials Unisex Kids Washed Cotton Baseball Cap for Boys and Girls Pink Medium-Large
Amazon Essentials$8.624.3★
Kids Girls Baseball Hat Toddler Trucker Hat Sun Protection Outdoor Sport Sun Hat Ages 3-8
XuoAz$7.094.8★
Classic Baseball Hat
Nike$15.204.6★
LUCKYBUNNY Ponytail Hat for Girls Criss Cross Baseball Cap with Reflective Brim Quick Dry Sports Hats for 7-12 Years Purple
LUCKYBUNNY$11.724.1★
HONGTEYA Kids Sun Hat Double Side Bucket Hats for Boys Girls Summer Sun Protection Wide Brim Unisex Beach Outdoor Pink
HONGTEYA$9.674.7★
What reviews say buyers love and hate about girls hat
What buyers praise and complain about, mined from review topics.What buyers love
“Fit great”
“Really nice quality in our grandson absolutely loved it”
“Adjustable & Cute”
“Color is very pretty”
“Worth it”
“Its a very lightweight material”
“told me it was comfortable to wear”
“Strap to keep in place”
“Just as in picture”
“Well made and adjustable”
What buyers complain about
“Runs too small”
“Looks extremely cheap”
“right when it came out of the washer the strap broke”
“It turn reddish black”
“they sent the wrong style”
“Hat stitch seams are wayyyyy crooked”
“Not durable lasted less than a month then the chin strap broke”
“Very shallow cap”
“Material is thin”
“Not comfortable”
Top return reasons
Common girls hat questions
- Is girls hat profitable to sell on Amazon United States?
- The niche generates $221K/yr across 91 tracked products. 7 of 13 products launched in the last 360 days are still selling. 90-day search growth is +34.9%. Flapen's verdict: Worth a look (58/100).
- How competitive is the girls hat niche?
- 49 brands and 64 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 41% of demand.
- What do buyers complain about in girls hat?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strap/String Quality. The return rate is 2.9%.
- When does demand for girls hat peak?
- Demand peaks in Mar–Apr–Jun; the busiest month runs 3.0× the quietest.
- What does it cost to enter the girls hat niche?
- Listings span $7.09–$35.51; the average listing price is $15.14 (sweet spot $15–$100). The average incumbent carries 929 reviews — the moat a new listing must climb.