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Girls Hat

Maybe

The top 5 brands take only 41% of clicks. But buyers convert on only 1.6% of searches, so Girls Hat is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 16,930 Clothing, Shoes & Jewelry niches · +13 vs the category median of 45
Market size
$221K/yr900K searches / yr
90-day growth
+34.9%search demand this quarter
Competition
29%top-5 click share · 49 brands · 64 sellers

Flapen Score

Girls Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Girls Hat is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Girls Hat 900K times last year and spent an estimated $221K. The top 5 brands take 41% of clicks. Demand peaks in Mar–Apr–Jun. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 900K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +34.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $221K a year.

Searches, last 12 months
900K
Growth, 90 days vs prior 90
+34.9%
Conversion, latest week
1.6%
Market size, estimated
$221Ka year
Peak month
June3.0× the quietest month
Top search term
girls hat115K searches a year

02 · Price

A sale here is worth $15.14.

Listings sell for $15.14 on average, from $7.09 to $35.51. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $15.14 that is $2K to $4K a year per listing.

Average price
$15.14inside the $15 to $100 sweet spot
Price range
$7.09–$35.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #879 within Accessories. It carries 929 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#879in Accessories
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
929per listing
Listings tracked
91

04 · Newcomers

7 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
7Amazon's first-year sales bar
Average brand age
41 months

Products

Top Girls Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

49 falling

Sellers

64

Top-5 brand share

41%

Top 20: 78%

Top-5 click share

29%

Top 20: 53%

Open market

54%

  • Brand 113%
  • Brand 29%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Girls Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Jun · busiest ÷ quietest = 3.0×

Search terms

Top Girls Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • girls hat115K/yr
  • girls baseball hat60K/yr
  • kids trucker hat63K/yr
  • youth baseball hat58K/yr
  • kids hats girls52K/yr
  • girls hats62K/yr
  • youth hat53K/yr
  • youth hats for boys61K/yr
  • toddler girl baseball hat29K/yr
  • hats for girls47K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Hat

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Size-Overall”
35%of negative reviews mention “Size-Overall”
2.9%of orders come back
“Runs too small”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Girls Hat questions

Answered from the same tracked data.