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Girls Fleece Pajamas

Fail

Shoppers spend an estimated $0 a year here, so Girls Fleece Pajamas is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$0/yr204K searches / yr
90-day growth
-62.2%search demand this quarter
Competition
21%top-5 click share · 35 brands · 35 sellers

Flapen Score

Girls Fleece Pajamas against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Girls Fleece Pajamas is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Fleece Pajamas market on Amazon at a glance

Shoppers on Amazon United States searched for Girls Fleece Pajamas 204K times last year and spent an estimated $0. The top 5 brands take 53% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -62.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
204K
Growth, 90 days vs prior 90
-62.2%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
December27.1× the quietest month
Top search term
fleece pajamas girls36K searches a year

02 · Price

A sale here is worth $22.23.

Listings sell for $22.23 on average, from $9.41 to $37.69. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $22.23 that is $0 to $2K a year per listing.

Average price
$22.23inside the $15 to $100 sweet spot
Price range
$9.41–$37.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 24.2% of listings are out of stock. The average listing ranks #827 within Sleepwear & Robes. It carries 2,462 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
99%
Out of stock, average day
24.2%
Average rank
#827in Sleepwear & Robes
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
2,462per listing
Listings tracked
96

04 · Newcomers

11 of last year's 36 launches cleared the first-year sales bar.

36 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
36
Successful launches
11Amazon's first-year sales bar
Average brand age
38 months

Products

Top Girls Fleece Pajamas products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

35 rising

Sellers

35

Top-5 brand share

53%

Top 20: 90%

Top-5 click share

21%

Top 20: 47%

Open market

42%

  • Brand 113%
  • Brand 213%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 65%

Demand

Girls Fleece Pajamas search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 27.1×

Search terms

Top Girls Fleece Pajamas search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fleece pajamas girls36K/yr
  • kids fleece pajamas26K/yr
  • fleece pajama kids5K/yr
  • girls fuzzy pajamas16K/yr
  • girls flannel pajamas25K/yr
  • fuzzy pajamas for girls11K/yr
  • fleece pajamas kids9K/yr
  • flannel pajamas for girls13K/yr
  • fleece pajamas for girls10K/yr
  • fleece girls pajamas7K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Fleece Pajamas

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
41%of negative reviews mention “Size-Overall”
4.8%of orders come back
“Run big”
A buyer, on “Size-Overall”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Girls Fleece Pajamas questions

Answered from the same tracked data.