Girls Fleece Jacket
FailBuyers convert on only 0.5% of searches, so Girls Fleece Jacket is a Fail.
- Flapen Score
- 38 / 100Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 4538
- Market size
- $105K/yr850K searches / yr
- 90-day growth
- -36.3%search demand this quarter
- Competition
- 26%top-5 click share · 21 brands · 70 sellers
Flapen Score
Girls Fleece Jacket against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Girls Fleece Jacket is stronger. Inside it, weaker.
Market
The Girls Fleece Jacket market on Amazon at a glance
Shoppers on Amazon United States searched for Girls Fleece Jacket 850K times last year and spent an estimated $105K. The top 5 brands take 74% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 850K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -36.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.
- Searches, last 12 months
- 850K
- Growth, 90 days vs prior 90
- -36.3%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $105Ka year
- Peak month
- October7.5× the quietest month
- Top search term
- girls spring jacket46K searches a year
02 · Price
A sale here is worth $26.22.
Listings sell for $26.22 on average, from $11.34 to $74.97. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $26.22 that is $3K to $7K a year per listing.
- Average price
- $26.22inside the $15 to $100 sweet spot
- Price range
- $11.34–$74.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 9.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #363 within Clothing. It carries 4,668 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #363in Clothing
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 4,668per listing
- Listings tracked
- 82
04 · Newcomers
2 of last year's 22 launches cleared the first-year sales bar.
22 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 22
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Girls Fleece Jacket products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Columbia Baby Girls Benton Springs Fleece Jacket Grape Gum Small
- Price
- $25.18
- Rating
- 4.8/5
- Reviews
- 19,528
- Age
- 8y ago

Columbia Youth Boys Steens Mt II Fleece Charcoal Heather Medium
- Price
- $23.95
- Rating
- 4.8/5
- Reviews
- 15,623
- Age
- 12y ago

Columbia Youth Girls Fire Side Sherpa Full Zip Columbia Grey XX-Small
- Price
- $32.30
- Rating
- 4.8/5
- Reviews
- 1,200
- Age
- 6y ago

Amazon Essentials Girls Polar Fleece Full-Zip Mock Jacket Insulated Pink Small
- Price
- $15.32
- Rating
- 4.7/5
- Reviews
- 10,237
- Age
- 3y ago

Columbia Youth Girls Switchback II Rain Jacket Lavender Pearl Medium
- Price
- $30.32
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 6mo ago
Trending
estimated 90-day click momentum
Columbia Unisex Kids Hikebound Bib (Little Kid/Big Kid) Black Medium
- Price
- $73.96
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Haloumoning Girls Hooded Jacket Kids Lightweight Color Block Sun Protection Jackets 5-14 Years
- Price
- $16.48
- Rating
- 3.3/5
- Reviews
- 30
- Age
- 5mo ago

Columbia Youth Boys Glennaker Rain Jacket 2024 Black X-Large
- Price
- $29.29
- Rating
- 4.6/5
- Reviews
- 1,218
- Age
- 2y ago

Columbia Youth Girls Switchback II Rain Jacket Bright Plum X-Small
- Price
- $27.02
- Rating
- 4.6/5
- Reviews
- 12,564
- Age
- 2y ago

Columbia Youth Girls Switchback II Rain Jacket Lavender Pearl Medium
- Price
- $30.32
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 6mo ago
Newest
by launch date
Haloumoning Girls Hooded Jacket Kids Lightweight Color Block Sun Protection Jackets 5-14 Years
- Price
- $16.48
- Rating
- 3.3/5
- Reviews
- 30
- Age
- 5mo ago

Columbia Youth Girls Switchback II Rain Jacket Lavender Pearl Medium
- Price
- $30.32
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 6mo ago

MGEOY Girls Rain Jacket Lightweight Waterproof Hooded Fleece Lined Raincoat Windbreakers for Kids Lavender Purple 7/8
- Price
- $32.32
- Rating
- 4.7/5
- Reviews
- 5,493
- Age
- 9mo ago

MGEOY Girls Rain Jacket Lightweight Waterproof Hooded Fleece Lined Raincoat Windbreakers for Kids Lavender Purple 10/12
- Price
- $31.92
- Rating
- 4.7/5
- Reviews
- 5,493
- Age
- 9mo ago

Eddie Bauer Girls Quest Plush High Pile Faux Sherpa Hooded Jacket Teal Small
- Price
- $25.88
- Rating
- 4.9/5
- Reviews
- 154
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.
Brands
21 rising
Sellers
70
Est. top-5 brand share
74%
Top 20: 99%
Est. top-5 click share
26%
Top 20: 52%
Open market
22%
- Columbia50%
- EIGIOO7%
- Reebok6%
- Eddie Bauer6%
- MGEOY5%
- WELAKEN4%
Demand
Girls Fleece Jacket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.5×
Search terms
Top Girls Fleece Jacket search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- girls spring jacket46K/yr
- columbia kids76K/yr
- girls fleece jacket126K/yr
- columbia jacket kids114K/yr
- spring jackets for girls26K/yr
- girls lightweight jacket50K/yr
- kids fleece jacket65K/yr
- fleece jacket kids50K/yr
- columbia boys29K/yr
- light jacket for girls20K/yr
Reviews and returns
What reviews say buyers love and hate about Girls Fleece Jacket
We read the reviews and the return reasons for every product selling here.
“Warm soft wish it was slightly thicker”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Girls Fleece Jacket questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









