Is girls fleece jacket profitable to sell on Amazon United States?

The niche generates $105K/yr across 82 tracked products. 2 of 22 products launched in the last 360 days are still selling. 90-day search growth is -36.3%. Flapen's verdict: Skip it (38/100).

How competitive is the girls fleece jacket niche?

21 brands and 70 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in girls fleece jacket?

Top complaints mined from reviews: Thickness, Zipper Quality, Stitch/Finish/Polish. The return rate is 9.3% — above our launch gate.

When does demand for girls fleece jacket peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 7.5× the quietest.

What does it cost to enter the girls fleece jacket niche?

Listings span $11.34–$74.97; the average listing price is $26.22 (sweet spot $15–$100). The average incumbent carries 4,668 reviews — the moat a new listing must climb.

Girls Fleece Jacket

Skip it

Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Avg price

Incredible$26.22

avg listing price — sweet spot $15–$100

Price range

Great$11.34–$74.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great26%

top-5 click share — an open shelf

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Market size

Okay$105K

$105K/yr · 850K searches

Review moat

Bad4,667.83

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Returns

Bad9.3%

return rate — above 5% kills the launch gate

Growth

Bad-36.3%

90-day search growth — must beat 0% to launch

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Signals High Returns

Is girls fleece jacket profitable on Amazon?

According to Flapen's Amazon United States niche tracking, girls fleece jacket is a $105K/yr Amazon United States market (850K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

girls fleece jacket market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $105K–$131K; units × avg price
Conversion rate: 0.5%
Avg BSR: #363
Page quality: 0%
Prime: 100%
Sponsored: 62%
Out of stock: 0.0%
Avg brand age: 42 months
Avg seller age: 140 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

21 rising

Sellers

Top-5 brand share

74%

Top 20: 99%

Top-5 click share

26%

Top 20: 52%

Open market

22%

Columbia50%
EIGIOO7%
Reebok6%
Eddie Bauer6%
MGEOY5%
WELAKEN4%

girls fleece jacket demand & seasonality

Weekly Amazon search volume, last 104 weeks — -36.3% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.5×

Open Trend

Top girls fleece jacket search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

girls spring jacket46K/yr -42.7%0.3% conv.
columbia kids76K/yr -9.5%0.1% conv.
girls fleece jacket126K/yr -46.3%0.4% conv.
columbia jacket kids114K/yr -65.6%0.1% conv.
spring jackets for girls26K/yr -43.0%0.3% conv.
girls lightweight jacket50K/yr -14.8%0.1% conv.
kids fleece jacket65K/yr -41.6%0.4% conv.
fleece jacket kids50K/yr -18.8%0.1% conv.
columbia boys29K/yr -7.3%0.0% conv.
light jacket for girls20K/yr -1.5%0.1% conv.

All search terms

Top girls fleece jacket products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Columbia Baby Girls Benton Springs Fleece Jacket Grape Gum Small

Columbia$25.184.8★19,528 rev

Columbia Youth Boys Steens Mt II Fleece Charcoal Heather Medium

Columbia$23.954.8★15,623 rev

Columbia Youth Girls Fire Side Sherpa Full Zip Columbia Grey XX-Small

Columbia$32.304.8★1,200 rev

Amazon Essentials Girls Polar Fleece Full-Zip Mock Jacket Insulated Pink Small

Amazon Essentials$15.324.7★10,237 rev

Columbia Youth Girls Switchback II Rain Jacket Lavender Pearl Medium

Columbia$30.324.4★49 rev

Newest

by launch date

Haloumoning Girls Hooded Jacket Kids Lightweight Color Block Sun Protection Jackets 5-14 Years

Haloumoning$16.4830 rev

5mo ago

Columbia Youth Girls Switchback II Rain Jacket Lavender Pearl Medium

Columbia$30.3249 rev

6mo ago

MGEOY Girls Rain Jacket Lightweight Waterproof Hooded Fleece Lined Raincoat Windbreakers for Kids Lavender Purple 7/8

MGEOY$32.325,493 rev

9mo ago

MGEOY Girls Rain Jacket Lightweight Waterproof Hooded Fleece Lined Raincoat Windbreakers for Kids Lavender Purple 10/12

MGEOY$31.925,493 rev

9mo ago

Eddie Bauer Girls Quest Plush High Pile Faux Sherpa Hooded Jacket Teal Small

Eddie Bauer$25.88154 rev

10mo ago

What reviews say buyers love and hate about girls fleece jacket

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall17%

“Good fit”

Quality-Overall13%

“The overall quality also feels very solid”

Warmth8%

“keeps me extremely warm”

Weight Light7%

“Great Lightweight Rain Jacket for Kids”

Soft Feel7%

“This is a really nice kids jacket with super soft and comfortable material”

Comfort-Overall6%

“comfortable”

Color5%

“The color and style is cute too”

Weather Proof4%

“great for in between weather”

Advertised Vs Actual Product4%

“Was what I expected”

Zipper Quality4%

“No issues with the zipper or pockets”

What buyers complain about

Thickness8%

“Warm soft wish it was slightly thicker”

Zipper Quality7%

“Faulty zipper”

Stitch/Finish/Polish7%

“stitching came undone quick”

Value For Money5%

“It feels really cheap for the price”

Suitability Winter Weather3%

“I probably wouldnt recommend these by themselves for blizzard weather”

Strength3%

“It was flimsy”

Size-Overall3%

“Great buy just too short”

Durability2%

“it will rip which is pretty inevitable with children”

Material Quality2%

“The material and zipper don't seem to be the best quality”

Quality-Overall2%

“It feels really cheap for the price”

Top return reasons

Size-Overall68%

Thin5%

Sleeve Fit4%

Length3%

Material Quality2%

Chest Fit2%

Waist Fit2%

Advertised Vs Actual Product2%

Color2%

Value For Money1%

Common girls fleece jacket questions

Is girls fleece jacket profitable to sell on Amazon United States?: The niche generates $105K/yr across 82 tracked products. 2 of 22 products launched in the last 360 days are still selling. 90-day search growth is -36.3%. Flapen's verdict: Skip it (38/100).
How competitive is the girls fleece jacket niche?: 21 brands and 70 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in girls fleece jacket?: Top complaints mined from reviews: Thickness, Zipper Quality, Stitch/Finish/Polish. The return rate is 9.3% — above our launch gate.
When does demand for girls fleece jacket peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 7.5× the quietest.
What does it cost to enter the girls fleece jacket niche?: Listings span $11.34–$74.97; the average listing price is $26.22 (sweet spot $15–$100). The average incumbent carries 4,668 reviews — the moat a new listing must climb.