Is girls flannel shirts profitable to sell on Amazon United States?

The niche generates $22K/yr across 77 tracked products. 1 of 22 products launched in the last 360 days are still selling. 90-day search growth is -29.7%. Flapen's verdict: Skip it (39/100).

How competitive is the girls flannel shirts niche?

24 brands and 25 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in girls flannel shirts?

Top complaints mined from reviews: Size-Overall, Value For Money, Thickness. The return rate is 10.6% — above our launch gate.

When does demand for girls flannel shirts peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 11.6× the quietest.

What does it cost to enter the girls flannel shirts niche?

Listings span $8.52–$25.48; the average listing price is $16.78 (sweet spot $15–$100). The average incumbent carries 482 reviews — the moat a new listing must climb.

Girls Flannel Shirts

Skip it

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Competition

Great24%

top-5 click share — an open shelf

Avg price

Great$16.78

avg listing price — sweet spot $15–$100

Brand share

Great57%

top-5 brand share — no brand owns this niche

Review moat

Great481.52

avg incumbent reviews — the moat a new listing must climb

Price range

Good$8.52–$25.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-29.7%

90-day search growth — must beat 0% to launch

Market size

Bad$22K

$22K/yr · 398K searches

Returns

Bad10.6%

return rate — above 5% kills the launch gate

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Returns

Is girls flannel shirts profitable on Amazon?

According to Flapen's Amazon United States niche tracking, girls flannel shirts is a $22K/yr Amazon United States market (398K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

girls flannel shirts market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $42K–$50K; units × avg price
Conversion rate: 0.3%
Avg BSR: #113
Page quality: 0%
Prime: 100%
Sponsored: 77%
Out of stock: 8.1%
Avg brand age: 27 months
Avg seller age: 182 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

24 falling

Sellers

Top-5 brand share

57%

Top 20: 98%

Top-5 click share

24%

Top 20: 59%

Open market

36%

The Children's Place18%
Ochine13%
Betusline9%
Noomelfish9%
SELINK8%
LIONJIE7%

girls flannel shirts demand & seasonality

Weekly Amazon search volume, last 104 weeks — -29.7% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 11.6×

Open Trend

Top girls flannel shirts search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

girls flannel shirts103K/yr -42.6%0.7% conv.
girls plaid shirt51K/yr -15.3%1.1% conv.
plaid shirts for girls32K/yr -18.9%0.7% conv.
girls flannel shirt24K/yr -22.1%0.7% conv.
girls flannel34K/yr -40.1%0.4% conv.
plaid shirt girls10K/yr +6.8%0.9% conv.
flannel shirt girls18K/yr -33.2%0.9% conv.
camisa de cuadros para nia6K/yr +14.8%0.1% conv.
plaid shirt for girls9K/yr +10.5%0.3% conv.
flannel shirt for girls15K/yr -36.9%0.6% conv.

All search terms

Top girls flannel shirts products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Phorecys Girls Plaid Flannel Shirt Long Sleeve Button Down Buffalo Checkered Shirt Z05 Tag 160-9/10 Years

Phorecys$18.254.6★175 rev

Balabala Boys Wrinkle Free Dress Shirts Long Sleeve Button Down Shirt Girls Plaid Shirt Formal School Uniform Shirts Green Brown

Balabala$15.774.6★43 rev

Betusline Girls Plaid Flannel Shirt Kids Long Sleeve Button Button Shirts Tops F White & Pink 2-3 Years= Tag 100

Betusline$12.134.5★469 rev

SELINK Girls Long Sleeve Flannel Shirt Kids Buffalo Plaid Button Down Shirt Casual Cute Flannel Blouse Tops Bright Pink XXL

SELINK$15.184.6★329 rev

Girls Long Sleeve Flannel Plaid Shirt Casual Button Down Shirts Tie Front Collared Blouse Tops for 5-14 Years Pink

Ochine$19.474.7★23 rev

Newest

by launch date

Western Cowgirls Outfit Girls Sleeveless Button Down Plaid Shirt Tie Front Blouse Tops for 5-12 Years Girls

CHUANGLI$17.5012 rev

5mo ago

Girls Long Sleeve Flannel Plaid Shirt Casual Button Down Shirts Tie Front Collared Blouse Tops for 5-14 Years Pink

Ochine$19.6523 rev

8mo ago

Girls Long Sleeve Flannel Plaid Shirt Casual Button Down Shirts Tie Front Collared Blouse Tops for 5-14 Years Blue

Ochine$19.4023 rev

8mo ago

Arshiner Girls Button Down Flannel Shirts Long Sleeve Plaid Shackets Fashion Casual Blouse Top Black 9-10 Years

Arshiner$22.3374 rev

9mo ago

Balabala Boys Wrinkle Free Dress Shirts Long Sleeve Button Down Shirt Girls Plaid Shirt Formal School Uniform Shirts Green Brown

Balabala$15.7743 rev

10mo ago

What reviews say buyers love and hate about girls flannel shirts

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall31%

“fit really well”

Warmth11%

“it is thick enough to keep her warm”

Material Quality10%

“The material is lightweight and breathable”

Quality-Overall7%

“it seems like its really good quality”

Soft Feel3%

“It was soft and looked adorable”

Stitch/Finish/Polish3%

“quality stitching”

Shape/Style3%

“my daughter loved the style”

Wrinkle3%

“35% polyester blend means that it wont wrinkle easily”

Design-Overall3%

“The design is very cute”

Breathability2%

“breathable which makes it a good choice for warmer weather”

What buyers complain about

Size-Overall38%

“Not a good fit”

Value For Money8%

“Wish it didnt cost so much”

Thickness6%

“The material is slightly thin”

Stitch/Finish/Polish6%

“Both side seams were unfinished with gaping holes”

Color4%

“I got you different colors of this shirt”

Hard Feel4%

“Not soft”

Durability4%

“This shirt ripped in several places along the hems on the first day”

Allergies2%

“Since my granddaughter is sensitive to certain materials”

Material Quality2%

“the fabric feels a bit scratchy”

Top return reasons

Size-Overall64%

Length6%

Sleeve Fit6%

Material Quality5%

Chest Fit3%

Color3%

Waist Fit2%

Shoulder Fit2%

Thin2%

Arm Fit2%

Common girls flannel shirts questions

Is girls flannel shirts profitable to sell on Amazon United States?: The niche generates $22K/yr across 77 tracked products. 1 of 22 products launched in the last 360 days are still selling. 90-day search growth is -29.7%. Flapen's verdict: Skip it (39/100).
How competitive is the girls flannel shirts niche?: 24 brands and 25 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in girls flannel shirts?: Top complaints mined from reviews: Size-Overall, Value For Money, Thickness. The return rate is 10.6% — above our launch gate.
When does demand for girls flannel shirts peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 11.6× the quietest.
What does it cost to enter the girls flannel shirts niche?: Listings span $8.52–$25.48; the average listing price is $16.78 (sweet spot $15–$100). The average incumbent carries 482 reviews — the moat a new listing must climb.