Girls Dresses

Shoppers searched for this 18.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

18.5M

Growth, 90 days vs prior 90

+6.5%

Conversion, latest week

0.2%

Market size, estimated

$1.0Ma year

Peak month

December2.3× the quietest month

Top search term

girls dresses3.2M searches a year

Listings sell for $24.29 on average, from $6.58 to $63.11. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 0 to 100 of them. At $24.29 that is $0 to $2K a year per listing.

Average price

$24.29inside the $15 to $100 sweet spot

Price range

$6.58–$63.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

10.7%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #199 within Dresses. It carries 1,422 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

97%

Out of stock, average day

2.9%

Average rank

#199in Dresses

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

1,422per listing

Listings tracked

418

127 products launched here in the last 12 months. 22 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

127

Successful launches

22Amazon's first-year sales bar

Average brand age

37 months