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Girls Dress Coats

Fail

Demand is soft, at -76.6% this quarter, so Girls Dress Coats is a Fail.

Flapen Score
35
35 / 100
Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 45
Market size
$33K/yr218K searches / yr
90-day growth
-76.6%search demand this quarter
Competition
31%top-5 click share · 19 brands · 24 sellers

Flapen Score

Girls Dress Coats against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Girls Dress Coats is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Dress Coats market on Amazon at a glance

Shoppers on Amazon United States searched for Girls Dress Coats 218K times last year and spent an estimated $33K. The top 5 brands take 81% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -76.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
218K
Growth, 90 days vs prior 90
-76.6%
Conversion, latest week
0.5%
Market size, estimated
$33Ka year
Peak month
December33.4× the quietest month
Top search term
girls trench coat22K searches a year

02 · Price

A sale here is worth $32.71.

Listings sell for $32.71 on average, from $15.00 to $59.02. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $32.71 that is $0 to $3K a year per listing.

Average price
$32.71inside the $15 to $100 sweet spot
Price range
$15.00–$59.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
11.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.0% of listings are out of stock. The average listing ranks #53 within Jackets & Coats. It carries 750 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
24.0%
Average rank
#53in Jackets & Coats
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
750per listing
Listings tracked
72

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Girls Dress Coats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

19 falling

Sellers

24

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

31%

Top 20: 61%

Open market

16%

  • Brand 159%
  • Brand 27%
  • Brand 36%
  • Brand 46%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (13 brands, 16%)

Demand

Girls Dress Coats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '24Spike '24Holiday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 33.4×

Search terms

Top Girls Dress Coats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • girls trench coat22K/yr
  • girls dress coat46K/yr
  • girls peacoat45K/yr
  • girls dress jacket11K/yr
  • dress coat for girls7K/yr
  • girls dress coats13K/yr
  • trench coat for girls6K/yr
  • kids trench coat girls6K/yr
  • girl dress coat6K/yr
  • girls pea coat11K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Dress Coats

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Water Resistance”
11.2%of orders come back
“Not waterproof”
A buyer, on “Water Resistance”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Girls Dress Coats questions

Answered from the same tracked data.