Girls Dress Coats
Skip itSoft demand (-76.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$32.71avg listing price — sweet spot $15–$100
Price range
Incredible$15.00–$59.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great31%top-5 click share — an open shelf
Review moat
Good750.03avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$33K$33K/yr · 218K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad11.2%return rate — above 5% kills the launch gate
Growth
Bad-76.6%90-day search growth — must beat 0% to launch
Is girls dress coats profitable on Amazon?
According to Flapen's Amazon United States niche tracking, girls dress coats is a $33K/yr Amazon United States market (218K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
girls dress coats market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $16K–$25K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #53
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 24.0%
- Avg brand age
- 39 months
- Avg seller age
- 181 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
19 falling
Sellers
24
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
31%
Top 20: 61%
Open market
16%
- Betusline59%
- GRACE KARIN7%
- Haloumoning6%
- SOLY HUX6%
- Yekaty3%
- Lilax2%
- Open — no brand owns it (13 brands, 16%)
girls dress coats demand & seasonality
Weekly Amazon search volume, last 104 weeks — -76.6% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 33.4×
Top girls dress coats search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- girls trench coat22K/yr
- girls dress coat46K/yr
- girls peacoat45K/yr
- girls dress jacket11K/yr
- dress coat for girls7K/yr
- girls dress coats13K/yr
- trench coat for girls6K/yr
- kids trench coat girls6K/yr
- girl dress coat6K/yr
- girls pea coat11K/yr
Top girls dress coats products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Betusline Little Girls Khaki Hooded Trench Coat Button Up Jacket Hoodie Khaki 9-10 Years = Tag 150
Betusline$28.084.6★1,293 rev
Betusline Girls Hoodie Trench Coat Single Breasted Hoodie Windbreaker Jacket Dress Outerwear for Girl Black 2-3T = Tag 100
Betusline$26.394.6★1,293 rev
Betusline Girls Trench Coat Double Breasted Classic Lapel Belted Windproof Overcoat Outwear 2#Khaki 4-5T = Tag 120
Betusline$33.104.4★163 rev
Betusline Girls Dress Coat with Hood Kids Button Trench Coats Fall Winter Outerwear Peacoat with Pockets 3# Khaki 3-4T
Betusline$34.084.5★325 rev
SOLY HUX Toddler Girls Double Breasted Long Sleeve Trench Coat Teddy Lined Outerwear Winter Pea Coats Solid Khaki 6Y
SOLY HUX$29.863.9★130 rev
Newest
by launch date
Jofemuho Girls Trench Coat Hooded Waterproof rain jacket Outerwear 7-8 Years
Jofemuho$26.1632 rev
GRACE KARIN Girls Dress Coat Wool Peacoat with Lapel Pockets Winter Warm Long Jacket for Kids Pink Size 10
GRACE KARIN$36.8756 rev
Yekaty Girls Cardigan White Cardigan for Girls Jackets Size 7-8 Open Front Button Closure Bolero Sweater Back to School Outfit
Yekaty$15.55241 rev
SANGTREE Girls Waterproof Trench Coat Hooded Rain Jackets Lightweight Rain Coats For Girls Khaki 2-3T = Tag 100
SANGTREE$27.9444 rev
SOLY HUX Toddler Girls Double Breasted Long Sleeve Trench Coat Teddy Lined Outerwear Winter Pea Coats Solid Khaki 6Y
SOLY HUX$29.86130 rev
Trending
90-day click momentum
Betusline Girls Dress Coat Kids Hoodie Trench Coats Overcoat Fall Winter Outerwear Peacoat 3# White 9-10 Years
Betusline$33.284.5★
Betusline Girls Dress Coat Kids Hoodie Trench Coats Overcoat Fall Winter Outerwear Peacoat 3# Light Pink 6-7 Years
Betusline$35.134.5★
Betusline Girls Rain Jackets Lightweight Waterproof Hooded Trench Coat Windbreaker Raincoats for Girls Waterproof-Khaki 2-3T
Betusline$31.534.6★
Yekaty Girls Cardigan White Cardigan for Girls Jackets Size 7-8 Open Front Button Closure Bolero Sweater Back to School Outfit
Yekaty$15.554.6★
Betusline Girls Trench Coat Double Breasted Classic Lapel Belted Windproof Overcoat Outwear 2# Navy 4-5T
Betusline$33.434.4★
What reviews say buyers love and hate about girls dress coats
What buyers praise and complain about, mined from review topics.What buyers love
“Great fit”
“Good quality”
“By far the cutest, softest, and perfect dressy coat Ive purchased”
“Value for money”
“Just as expected”
“Great thickness and size runs true”
“Not to mention the color goes with everything”
“Its stylish, warm and easy to clean”
“Arrived as described”
“It was a comfortable material and did not shrink once washed and dried”
What buyers complain about
“Not waterproof”
“Very thin, runs small usually a 4t is a little big for my 4 year old esp a coat”
“This was cheaper material than I anticipated”
“not great quality”
“Runs small”
“Very thin material”
Top return reasons
Common girls dress coats questions
- Is girls dress coats profitable to sell on Amazon United States?
- The niche generates $33K/yr across 72 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -76.6%. Flapen's verdict: Skip it (35/100).
- How competitive is the girls dress coats niche?
- 19 brands and 24 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in girls dress coats?
- Top complaints mined from reviews: Water Resistance, Thickness, Material Quality. The return rate is 11.2% — above our launch gate.
- When does demand for girls dress coats peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 33.4× the quietest.
- What does it cost to enter the girls dress coats niche?
- Listings span $15.00–$59.02; the average listing price is $32.71 (sweet spot $15–$100). The average incumbent carries 750 reviews — the moat a new listing must climb.