Girls Columbia Fleece Jacket

Shoppers searched for this 313K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -46.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months

313K

Growth, 90 days vs prior 90

-46.9%

Conversion, latest week

0.2%

Market size, estimated

$14Ka year

Peak month

October8.7× the quietest month

Top search term

girls lightweight jacket50K searches a year

Listings sell for $25.42 on average, from $11.32 to $61.37. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $25.42 that is $0 to $3K a year per listing.

Average price

$25.42inside the $15 to $100 sweet spot

Price range

$11.32–$61.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

8.0%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #657 within Jackets & Coats. It carries 2,177 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

100%

Out of stock, average day

6.6%

Average rank

#657in Jackets & Coats

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

2,177per listing

Listings tracked

126

57 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

57

Successful launches

6Amazon's first-year sales bar

Average brand age

39 months