Girls Clothes

Shoppers searched for this 17.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $829K a year.

Searches, last 12 months

17.2M

Growth, 90 days vs prior 90

-4.9%

Conversion, latest week

0.3%

Market size, estimated

$829Ka year

Peak month

December2.6× the quietest month

Top search term

girls fashion1.6M searches a year

Listings sell for $17.89 on average, from $2.42 to $37.63. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 0 to 100 of them. At $17.89 that is $0 to $2K a year per listing.

Average price

$17.89inside the $15 to $100 sweet spot

Price range

$2.42–$37.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.9%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #125 within Baby Girls. It carries 2,274 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

4.5%

Average rank

#125in Baby Girls

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

2,274per listing

Listings tracked

446

200 products launched here in the last 12 months. 52 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

200

Successful launches

52Amazon's first-year sales bar

Average brand age

38 months