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Girls Button Down Shirt

Fail

An estimated 11.8% of orders come back, so Girls Button Down Shirt is a Fail.

Flapen Score
32
32 / 100
Ranks 15,464 of 16,930 Clothing, Shoes & Jewelry niches · −13 vs the category median of 45
Market size
$17K/yr204K searches / yr
90-day growth
+12.4%search demand this quarter
Competition
43%top-5 click share · 9 brands · 22 sellers

Flapen Score

Girls Button Down Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Girls Button Down Shirt is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Button Down Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Girls Button Down Shirt 204K times last year and spent an estimated $17K. The top 5 brands take 91% of clicks. Demand peaks in Oct. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
204K
Growth, 90 days vs prior 90
+12.4%
Conversion, latest week
0.6%
Market size, estimated
$17Ka year
Peak month
October2.3× the quietest month
Top search term
girls button down shirt44K searches a year

02 · Price

A sale here is worth $13.62.

Listings sell for $13.62 on average, from $8.28 to $23.47. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $13.62 that is $0 to $1K a year per listing.

Average price
$13.62under the $15 to $100 sweet spot
Price range
$8.28–$23.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
11.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #62 within Shops. It carries 1,951 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#62in Shops
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
1,951per listing
Listings tracked
39

04 · Newcomers

0 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Girls Button Down Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

22

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

43%

Top 20: 79%

Open market

5%

  • Brand 135%
  • Brand 230%
  • Brand 313%
  • Brand 48%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (3 brands, 5%)

Demand

Girls Button Down Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.3×

Search terms

Top Girls Button Down Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • girls button down shirt44K/yr
  • girls white button down shirt39K/yr
  • white button down shirt girls25K/yr
  • girls button up shirt21K/yr
  • girls white button up shirt15K/yr
  • girls blouses & button-down shirts11K/yr
  • white button up shirt girls14K/yr
  • girls long sleeve button down shirt5K/yr
  • button up shirt girls5K/yr
  • girl white button down shirt4K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Button Down Shirt

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Size-Overall”
16%of negative reviews mention “Color”
11.8%of orders come back
“Not White”
A buyer, on “Color”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Girls Button Down Shirt questions

Answered from the same tracked data.