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Girls Butterfly Shorts Size 10-12

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A small market ($12K/yr) — this niche doesn't clear our bar today.

Market size 3Growth 67Conversion 12Competition 69Returns 23Price range 77Avg price 82Brand share 65Review moat 63Quality gap 25

Avg price

Great$17.98

avg listing price — sweet spot $15–$100

Price range

Great$9.26–$34.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Growth

Good+48.0%

90-day search growth — must beat 0% to launch

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Review moat

Good974.7

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Returns

Bad5.5%

return rate — above 5% kills the launch gate

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$12K

$12K/yr · 73K searches

Is girls butterfly shorts size 10-12 profitable on Amazon?

According to Flapen's Amazon United States niche tracking, girls butterfly shorts size 10-12 is a $12K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Skip it — 45/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

girls butterfly shorts size 10-12 market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
$13K–$18K
units × avg price
Conversion rate
0.9%
Avg BSR
#119
Page quality
0%
Prime
100%
Sponsored
85%
Out of stock
5.1%
Avg brand age
25 months
Avg seller age
175 days

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

21

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

44%

Top 20: 78%

Open market

28%

  • Liberty Pro27%
  • KEREDA12%
  • AIOIC9%
  • JOCMIC9%
  • Hvididan9%
  • zqajuxg6%

girls butterfly shorts size 10-12 demand & seasonality

Weekly Amazon search volume, last 104 weeks — +48.0% search growth over the last 90 days.
4K3KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 4.8×

Top girls butterfly shorts size 10-12 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • girls flutter shorts16K/yr
  • toddler butterfly shorts17K/yr
  • flutter shorts girls8K/yr
  • toddler flowy shorts5K/yr
  • black butterfly shorts girls6K/yr
  • butterfly skirt for girls5K/yr
  • girls butterfly shorts size 7-85K/yr
  • liberty pro butterfly shorts girls4K/yr
  • girls skirt shorts3K/yr
  • butterfly shorts for girls 10-122K/yr
All search terms

Top girls butterfly shorts size 10-12 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$4978%$99512%$1K16%$2K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about girls butterfly shorts size 10-12

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall39%

“And she said the fit is comfortable”

Quality-Overall15%

“Great quality”

Soft Feel11%

“Its super soft”

Material Quality10%

“I love the breathable material”

Comfort-Overall4%

“My daughter loves how comfortable they are”

Breathability3%

“Very cute for our girls softball uniforms and they are lightweight and breathable”

Waist Fit2%

“so Im glad theres a draw string to tighten up on the waist if needed”

Color2%

“we will definitely buy more in different colors”

Exercise/Sports Suitability2%

“Perfect for tumbling, cheer, and school”

Value For Money1%

“Excellent value for the money-as good as the name brand for a fraction of the price”

What buyers complain about

Size-Overall52%

“These butterfly shorts are a bit shorter than other ones I have bought”

Quality-Overall11%

“Poor quality”

Smell6%

“It smelled and my daughters name is not rinaldi”

Strength6%

“Wrinkly”

Product Condition6%

“Used products from other people”

Material Quality4%

“The material is thin and flowy”

Top return reasons

Size-Overall49%
Length17%
Waist Fit13%
Inseam Fit4%
Material Quality3%
Color3%
Advertised Vs Actual Product3%
Thigh Fit2%
Value For Money1%
Shape/Style1%

Common girls butterfly shorts size 10-12 questions

Is girls butterfly shorts size 10-12 profitable to sell on Amazon United States?
The niche generates $12K/yr across 40 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +48.0%. Flapen's verdict: Skip it (45/100).
How competitive is the girls butterfly shorts size 10-12 niche?
20 brands and 21 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in girls butterfly shorts size 10-12?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Smell. The return rate is 5.5% — above our launch gate.
When does demand for girls butterfly shorts size 10-12 peak?
Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 4.8× the quietest.
What does it cost to enter the girls butterfly shorts size 10-12 niche?
Listings span $9.26–$34.76; the average listing price is $17.98 (sweet spot $15–$100). The average incumbent carries 975 reviews — the moat a new listing must climb.