Is girls boyshorts underwear profitable to sell on Amazon United States?

The niche generates $79K/yr across 62 tracked products. 7 of 26 products launched in the last 360 days are still selling. 90-day search growth is +6.4%. Flapen's verdict: Worth a look (50/100).

How competitive is the girls boyshorts underwear niche?

26 brands and 25 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in girls boyshorts underwear?

Top complaints mined from reviews: Size-Overall, Material Quality, Advertised Vs Actual Product. The return rate is 2.3%.

When does demand for girls boyshorts underwear peak?

Demand peaks in Jul; the busiest month runs 1.8× the quietest.

What does it cost to enter the girls boyshorts underwear niche?

Listings span $8.22–$43.78; the average listing price is $18.08 (sweet spot $15–$100). The average incumbent carries 2,232 reviews — the moat a new listing must climb.

Girls Boyshorts Underwear

Worth a look

Shows no brand lock-in (top 5 brands take 47% of clicks), but weak search conversion (0.8%) keeps it on the watch list.

Brand share

Great47%

top-5 brand share — no brand owns this niche

Competition

Great32%

top-5 click share — an open shelf

Avg price

Great$18.08

avg listing price — sweet spot $15–$100

Price range

Great$8.22–$43.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.3%

return rate — above 5% kills the launch gate

Review moat

Okay2,231.85

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+6.4%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$79K

$79K/yr · 547K searches

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

Is girls boyshorts underwear profitable on Amazon?

According to Flapen's Amazon United States niche tracking, girls boyshorts underwear is a $79K/yr Amazon United States market (547K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Jul. Verdict: Worth a look — 50/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

girls boyshorts underwear market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $90K–$108K; units × avg price
Conversion rate: 0.8%
Avg BSR: #290
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 4.0%
Avg brand age: 36 months
Avg seller age: 150 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

26 falling

Sellers

Top-5 brand share

47%

Top 20: 95%

Top-5 click share

32%

Top 20: 63%

Open market

48%

Barara King12%
Boboking11%
FINETOO10%
BliBliTaTa8%
Hello Kitty6%
Sladatona5%

girls boyshorts underwear demand & seasonality

Weekly Amazon search volume, last 101 weeks — +6.4% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.8×

Open Trend

Top girls boyshorts underwear search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

girls boyshorts underwear104K/yr +18.5%0.9% conv.
girls boxer briefs underwear69K/yr +0.4%1.0% conv.
girl boxers66K/yr +4.4%0.3% conv.
girls boy shorts underwear35K/yr +28.0%0.8% conv.
girls boxers40K/yr -9.0%0.4% conv.
girls boxer shorts23K/yr +41.9%0.1% conv.
boxers for girls25K/yr -0.4%0.3% conv.
girls underwear boyshorts20K/yr +13.2%0.7% conv.
girls boxer briefs19K/yr +9.0%0.8% conv.
girl boy shorts underwear19K/yr +4.9%0.7% conv.

All search terms

Top girls boyshorts underwear products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Barara King Girls Undies Cotton Panties Little Soft Underwear Boyshort Briefs (Pack of 6) Size 5

Barara King$14.794.6★595 rev

FINETOO Womens Cotton Boy Shorts Underwear Full Coverage Soft Boxer Briefs High Waisted Panties for Lady Girls 6 Pack(M)

FINETOO$13.184.4★1,679 rev

Boboking Soft Rainbow Girls Boyshorts Girls Flower Underwear Toddler Undies 10years Grey

Boboking$19.164.7★2,616 rev

BliBliTaTa Girls Boyshorts Underwear Soft Cotton Tagless Panties for Toddlers & Little Kids Comfort Breathable Briefs in Sizes 2T 4T 6 8 10 12 Years Old 6-Pack Colorful petals-2T

BliBliTaTa$13.324.7★246 rev

Sladatona Soft Girls Boyshort Panties Cotton Briefs Kids Underwear 10years Grey Yellow

Sladatona$29.854.7★534 rev

Newest

by launch date

Amazon Essentials Girls Cotton Jersey Boxer Brief Underwear Pack of 10 Spot/ Stripe/ Navy 14

Amazon Essentials$18.2151 rev

1mo ago

Phennies Girls Boyshorts Underwear Soft Cotton Teen Girls Kids Briefs Safety Panties for Dress - Pack of 8 Multicolor

Phennie's$17.8612 rev

3mo ago

FINETOO Womens Underwear Cotton Boy Shorts High Waisted Full Coverage Boxer Briefs Sexy Lace Panties for Lady Girls-M

FINETOO$12.99146 rev

3mo ago

INNERSY Girls Boyshorts Underwear Teens Aged 8-16 Cotton No Wedgies Panties 6-Pack(L(12-14 yrs) Bubble Gum)

INNERSY$19.8547 rev

5mo ago

Fruit of the Loom Girls Big Cotton Boyshort Underwear 14 Pack-Fashion Assorted 10

Fruit of the Loom$16.8813,268 rev

8mo ago

What reviews say buyers love and hate about girls boyshorts underwear

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall26%

“So comfortable”

Size-Overall23%

“Amazing fit”

Soft Feel10%

“The band is super soft”

Quality-Overall8%

“Quality and workmanship are solid”

Value For Money5%

“Definitely worth the price”

Stretchability/Expandability/Elasticity4%

“the elastic waist holds up well”

Material Quality3%

“the material is soft”

Color2%

“regular colors nice as well”

Breathability2%

“Lovely and breathable”

Washability1%

“After washing, they held up well and maintained their shape”

What buyers complain about

Size-Overall26%

“Weird fit”

Material Quality12%

“I thought the material was different”

Advertised Vs Actual Product6%

“Misleading”

Waist High3%

“Bellybutton high”

Stretchability/Expandability/Elasticity3%

“Not stretch”

Durability3%

“they fall apart the first wear”

Comfort-Overall2%

“The products sold specifically for colostomy bags are unattractive and uncomfortable”

Thickness2%

“Thin”

Allergies2%

“she said they were very itchy so I would overall give it 3 stars”

Quality-Overall2%

“Poor quality, they fall apart the first wear”

Top return reasons

Size-Overall63%

Waist Fit9%

Material Quality8%

Length4%

Advertised Vs Actual Product3%

Thigh Fit3%

Shape/Style2%

Comfort-Overall1%

Width1%

Quality-Overall1%

Common girls boyshorts underwear questions

Is girls boyshorts underwear profitable to sell on Amazon United States?: The niche generates $79K/yr across 62 tracked products. 7 of 26 products launched in the last 360 days are still selling. 90-day search growth is +6.4%. Flapen's verdict: Worth a look (50/100).
How competitive is the girls boyshorts underwear niche?: 26 brands and 25 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 47% of demand.
What do buyers complain about in girls boyshorts underwear?: Top complaints mined from reviews: Size-Overall, Material Quality, Advertised Vs Actual Product. The return rate is 2.3%.
When does demand for girls boyshorts underwear peak?: Demand peaks in Jul; the busiest month runs 1.8× the quietest.
What does it cost to enter the girls boyshorts underwear niche?: Listings span $8.22–$43.78; the average listing price is $18.08 (sweet spot $15–$100). The average incumbent carries 2,232 reviews — the moat a new listing must climb.