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Girls Black Leotard

Fail

Shoppers spend an estimated $37K a year here, so Girls Black Leotard is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$37K/yr176K searches / yr
90-day growth
+12.9%search demand this quarter
Competition
22%top-5 click share · 49 brands · 69 sellers

Flapen Score

Girls Black Leotard against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Girls Black Leotard is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Black Leotard market on Amazon at a glance

Shoppers on Amazon United States searched for Girls Black Leotard 176K times last year and spent an estimated $37K. The top 5 brands take 53% of clicks. Demand peaks in Aug–Sep. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
176K
Growth, 90 days vs prior 90
+12.9%
Conversion, latest week
1.3%
Market size, estimated
$37Ka year
Peak month
August3.7× the quietest month
Top search term
dance outfits55K searches a year

02 · Price

A sale here is worth $15.83.

Listings sell for $15.83 on average, from $6.53 to $38.80. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $15.83 that is $0 to $2K a year per listing.

Average price
$15.83inside the $15 to $100 sweet spot
Price range
$6.53–$38.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
7.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #518 within Dance. It carries 1,449 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
98%
Out of stock, average day
1.1%
Average rank
#518in Dance
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
1,449per listing
Listings tracked
115

04 · Newcomers

2 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
22
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Girls Black Leotard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

49 falling

Sellers

69

Top-5 brand share

53%

Top 20: 84%

Top-5 click share

22%

Top 20: 48%

Open market

43%

  • Brand 120%
  • Brand 211%
  • Brand 311%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Girls Black Leotard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 3.7×

Search terms

Top Girls Black Leotard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dance outfits55K/yr
  • black leotard for girls 14-1641K/yr
  • dancewear for girls17K/yr
  • toddler black leotard19K/yr
  • girls dance outfits16K/yr
  • black toddler leotard11K/yr
  • dance outfit for girls8K/yr
  • jazz outfit for girls dance9K/yr
  • black leotard ballet girls2K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Black Leotard

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Size-Overall”
36%of negative reviews mention “Size-Overall”
7.2%of orders come back
“Too big”
A buyer, on “Size-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Girls Black Leotard questions

Answered from the same tracked data.