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Girls Athletic Shirts

Fail

Buyers convert on only 0.3% of searches, so Girls Athletic Shirts is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$43K/yr695K searches / yr
90-day growth
+5.6%search demand this quarter
Competition
14%top-5 click share · 62 brands · 72 sellers

Flapen Score

Girls Athletic Shirts against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Girls Athletic Shirts is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Athletic Shirts market on Amazon at a glance

Shoppers on Amazon United States searched for Girls Athletic Shirts 695K times last year and spent an estimated $43K. The top 5 brands take 43% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 695K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
695K
Growth, 90 days vs prior 90
+5.6%
Conversion, latest week
0.3%
Market size, estimated
$43Ka year
Peak month
August2.6× the quietest month
Top search term
girls athletic sets126K searches a year

02 · Price

A sale here is worth $20.49.

Listings sell for $20.49 on average, from $7.38 to $37.29. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $20.49 that is $0 to $2K a year per listing.

Average price
$20.49inside the $15 to $100 sweet spot
Price range
$7.38–$37.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #221 within Active. It carries 323 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#221in Active
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
323per listing
Listings tracked
203

04 · Newcomers

7 of last year's 99 launches cleared the first-year sales bar.

99 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
99
Successful launches
7Amazon's first-year sales bar
Average brand age
31 months

Products

Top Girls Athletic Shirts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

Brands

62 falling

Sellers

72

Top-5 brand share

43%

Top 20: 80%

Top-5 click share

14%

Top 20: 34%

Open market

52%

  • Brand 119%
  • Brand 27%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Girls Athletic Shirts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.6×

Search terms

Top Girls Athletic Shirts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • girls athletic sets126K/yr
  • girls athletic shirts90K/yr
  • girls workout set70K/yr
  • girls activewear sets61K/yr
  • girls athletic tops60K/yr
  • girls athletic set23K/yr
  • ropa deportiva para nia20K/yr
  • athletic shirts for girls25K/yr
  • girls athletic wear27K/yr
  • girls workout tops24K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Athletic Shirts

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
32%of negative reviews mention “Size-Overall”
5.5%of orders come back
“way too tight”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Girls Athletic Shirts questions

Answered from the same tracked data.