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Girl Ghost Face Costume

Fail

Buyers convert on only 0.5% of searches, so Girl Ghost Face Costume is a Fail.

Flapen Score
31
31 / 100
Ranks 15,685 of 16,930 Clothing, Shoes & Jewelry niches · −14 vs the category median of 45
Market size
$29K/yr198K searches / yr
90-day growth
-22.3%search demand this quarter
Competition
64%top-5 click share · 7 brands · 51 sellers

Flapen Score

Girl Ghost Face Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Girl Ghost Face Costume is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girl Ghost Face Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Girl Ghost Face Costume 198K times last year and spent an estimated $29K. The top 5 brands take 96% of clicks. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
198K
Growth, 90 days vs prior 90
-22.3%
Conversion, latest week
0.5%
Market size, estimated
$29Ka year
Top search term
bedazzled ghost face mask28K searches a year

02 · Price

A sale here is worth $29.87.

Listings sell for $29.87 on average, from $4.38 to $64.63. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $29.87 that is $0 to $3K a year per listing.

Average price
$29.87inside the $15 to $100 sweet spot
Price range
$4.38–$64.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
7.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

32% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #5,072 within Masks. It carries 708 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
32%
Prime listings
58%
Out of stock, average day
11.1%
Average rank
#5,072in Masks
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
708per listing
Listings tracked
19

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Girl Ghost Face Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

51

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

2%

  • Brand 178%
  • Brand 27%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Girl Ghost Face Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '26DecJanFebMarAprMayJun

Peak months: Feb, Mar, Jun · busiest ÷ quietest = 2.4× · 7 of 12 months tracked

Search terms

Top Girl Ghost Face Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bedazzled ghost face mask28K/yr
  • bedazzled scream mask14K/yr
  • scream mask bedazzled16K/yr
  • rhinestone ghostface mask8K/yr
  • rhinestone scream mask9K/yr
  • girl ghost face costume20K/yr
  • bling ghostface mask7K/yr
  • ghost face girl costume10K/yr
  • ghost face costume for girls6K/yr
  • ghost face mask bedazzled10K/yr

Reviews and returns

What reviews say buyers love and hate about Girl Ghost Face Costume

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Size-Overall”
7.4%of orders come back
“Not good for big legs”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Girl Ghost Face Costume questions

Answered from the same tracked data.