Girl Dad Hat

Shoppers searched for this 620K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +143.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $282K a year.

Searches, last 12 months

620K

Growth, 90 days vs prior 90

+143.5%

Conversion, latest week

2.0%

Market size, estimated

$282Ka year

Peak month

June4.7× the quietest month

Top search term

girl dad hat298K searches a year

Listings sell for $22.64 on average, from $11.57 to $39.03. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $22.64 that is $2K to $6K a year per listing.

Average price

$22.64inside the $15 to $100 sweet spot

Price range

$11.57–$39.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

3.3%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #12,382 within Baseball Caps. It carries 176 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

89%

Out of stock, average day

9.7%

Average rank

#12,382in Baseball Caps

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

176per listing

Listings tracked

61

20 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

20

Successful launches

8Amazon's first-year sales bar

Average brand age

28 months