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Giraffe Onesie Adult

Fail

An estimated 16.1% of orders come back, so Giraffe Onesie Adult is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$33K/yr66K searches / yr
90-day growth
-20.8%search demand this quarter
Competition
44%top-5 click share · 19 brands · 23 sellers

Flapen Score

Giraffe Onesie Adult against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Giraffe Onesie Adult is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Giraffe Onesie Adult market on Amazon at a glance

Shoppers on Amazon United States searched for Giraffe Onesie Adult 66K times last year and spent an estimated $33K. The top 5 brands take 54% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-20.8%
Conversion, latest week
2.1%
Market size, estimated
$33Ka year
Peak month
October15.7× the quietest month
Top search term
giraffe onesie38K searches a year

02 · Price

A sale here is worth $23.39.

Listings sell for $23.39 on average, from $9.99 to $33.71. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $23.39 that is $0 to $2K a year per listing.

Average price
$23.39inside the $15 to $100 sweet spot
Price range
$9.99–$33.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
16.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #61,853 within Sleep & Lounge. It carries 2,966 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#61,853in Sleep & Lounge
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
2,966per listing
Listings tracked
30

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Giraffe Onesie Adult products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

23

Top-5 brand share

54%

Top 20: 100%

Top-5 click share

44%

Top 20: 90%

Open market

40%

  • Brand 127%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Giraffe Onesie Adult search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 15.7×

Search terms

Top Giraffe Onesie Adult search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • giraffe onesie38K/yr
  • giraffe onesie adult17K/yr
  • giraffe onsie4K/yr
  • adult giraffe onesie3K/yr
  • giraffe onesie adult women4K/yr

Reviews and returns

What reviews say buyers love and hate about Giraffe Onesie Adult

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Warmth”
28%of negative reviews mention “Size-Overall”
16.1%of orders come back
“They run big”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Giraffe Onesie Adult questions

Answered from the same tracked data.