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Giraffe Costume

Fail

An estimated 15.0% of orders come back, so Giraffe Costume is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$54K/yr140K searches / yr
90-day growth
-19.1%search demand this quarter
Competition
46%top-5 click share · 22 brands · 35 sellers

Flapen Score

Giraffe Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Giraffe Costume is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Giraffe Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Giraffe Costume 140K times last year and spent an estimated $54K. The top 5 brands take 57% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
140K
Growth, 90 days vs prior 90
-19.1%
Conversion, latest week
1.6%
Market size, estimated
$54Ka year
Peak month
October38.3× the quietest month
Top search term
giraffe costume69K searches a year

02 · Price

A sale here is worth $25.13.

Listings sell for $25.13 on average, from $9.26 to $48.15. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $25.13 that is $0 to $3K a year per listing.

Average price
$25.13inside the $15 to $100 sweet spot
Price range
$9.26–$48.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
15.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.5% of listings are out of stock. The average listing ranks #35,684 within Accessory Sets. It carries 1,836 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
17.5%
Average rank
#35,684in Accessory Sets
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
1,836per listing
Listings tracked
27

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Giraffe Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

35

Top-5 brand share

57%

Top 20: 98%

Top-5 click share

46%

Top 20: 91%

Open market

38%

  • Brand 129%
  • Brand 28%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Giraffe Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 38.3×

Search terms

Top Giraffe Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • giraffe costume69K/yr
  • giraffe costume adult47K/yr
  • adult giraffe costume10K/yr
  • giraffe costume women6K/yr
  • giraffe halloween costume4K/yr
  • womens giraffe costume4K/yr

Reviews and returns

What reviews say buyers love and hate about Giraffe Costume

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Comfort-Overall”
17%of negative reviews mention “Smell”
15.0%of orders come back
“the onesie had a disturbing smell”
A buyer, on “Smell”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Giraffe Costume questions

Answered from the same tracked data.