Gingham Skirt
Worth a lookShows demand growing +129.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+129.8%90-day search growth — must beat 0% to launch
Avg price
Incredible$28.37avg listing price — sweet spot $15–$100
Price range
Incredible$21.36–$44.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great191.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great38%top-5 click share — an open shelf
Brand share
Good67%top-5 brand share — brands hold most of the demand
Market size
Bad$74K$74K/yr · 903K searches
Returns
Bad10.3%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Is gingham skirt profitable on Amazon?
According to Flapen's Amazon United States niche tracking, gingham skirt is a $74K/yr Amazon United States market (903K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jun–Jul–Oct. Verdict: Worth a look — 59/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
gingham skirt market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $71K–$85K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #9,808
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 2.4%
- Avg brand age
- -41 months
- Avg seller age
- 183 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
20 falling
Sellers
22
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
38%
Top 20: 74%
Open market
28%
- Mansy34%
- CIDER14%
- AELSON7%
- MakeMeChic7%
- LOMON6%
- Lyrur5%
gingham skirt demand & seasonality
Weekly Amazon search volume, last 90 weeks — +129.8% search growth over the last 90 days.Peak months: Jun, Jul, Oct · busiest ÷ quietest = 13.7×
Top gingham skirt search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- mansy womens gingham plaid maxi skirt - high waist flare pleated swing long skirt for holiday navy-s64K/yr
- gingham skirt208K/yr
- red gingham skirt79K/yr
- gingham skirt women58K/yr
- plaid maxi skirt93K/yr
- gingham maxi skirt42K/yr
- gingham skort27K/yr
- long plaid skirt68K/yr
- blue gingham skirt71K/yr
- gingham midi skirt13K/yr
Top gingham skirt products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mansy Womens Gingham Plaid Maxi Skirt - High Waist Flare Pleated Swing Long Skirt for Holiday Navy-S
Mansy$29.404.2★179 rev
AELSON Womens Gingham Maxi Skirt High Waist Plaid Long Skirts for Women Pleated A Line Flowy Checkered Skirt Summer Casual
AELSON$24.773.8★22 rev
CIDER Gingham Midi Skirts for Women A Line High Waist Long Plaid Maxi Skirt Summer Beach Vacation Outfits Trendy Red
CIDER$25.994.2★126 rev
MakeMeChic Womens Plaid Gingham Maxi Skirt Low Waist Flowy Long Skirts Green Small
MakeMeChic$33.293.8★12 rev
chouyatou Womens Cotton Linen Pants Elastic Waist Plaid Gingham Wide Leg Capri Palazzo Pants (Large Black)
chouyatou$26.084.3★1,228 rev
Newest
by launch date
Lyrur Womens Gingham Skirt Boho Smocked High Waist Summer Floral Flowy Long Maxi Skirts with Pockets (M 7088-Black Gingham)
Lyrur$28.6535 rev
Lyrur Womens Gingham Plaid Maxi Skirt Trendy Smocked High Waist Summer Floral Flowy Long Skirts with Pocket (L 7088-Red Gingham)
Lyrur$28.1035 rev
Mansy Summer Maxi Skirt Gingham Plaid Elastic High Waist Flare Pleated Casual Long Skirts for Women with Pockets Green-S
Mansy$31.69179 rev
QIBABU Womens Gingham 2 Piece Outfits Casual Sleeveless Crop Top and High Waisted Tiered Skirt Plaid Sets Summer Dressy(2272-Coffee-M-QB)
QIBABU$37.2312 rev
AELSON Womens Gingham Maxi Skirt High Waist Plaid Long Skirts for Women Pleated A Line Flowy Checkered Skirt Summer Casual
AELSON$24.7722 rev
Trending
90-day click momentumAELSON Womens Gingham Maxi Skirt High Waist Plaid Long Skirts for Women Pleated A Line Flowy Checkered Skirt Summer Casual
AELSON$24.773.8★
Mansy Summer Maxi Skirt Gingham Plaid Elastic High Waist Flare Pleated Casual Long Skirts for Women with Pockets Green-S
Mansy$31.694.2★
LOMON Midi Skirts for Women A-Line Cotton Flowy Summer Skirt with Pockets Elastic High Waist Boho Beach Vacation Casual Maxi Skirt (Coffee Plaid S)
LOMON$24.384.2★
Lyrur Womens Gingham Plaid Maxi Skirt Trendy Smocked High Waist Summer Floral Flowy Long Skirts with Pocket (L 7088-Red Gingham)
Lyrur$28.104.4★
Lyrur Womens Gingham Skirt Boho Smocked High Waist Summer Floral Flowy Long Maxi Skirts with Pockets (M 7088-Black Gingham)
Lyrur$28.654.4★
What reviews say buyers love and hate about gingham skirt
What buyers praise and complain about, mined from review topics.What buyers love
“I think it fits a little snug”
“Comfortable”
“Well made gear”
“Flattering and pockets”
“theyre surprisingly stylish”
“Great lightweight skirt”
“material is not thin”
“Very well made with vibrant colors”
“perfect for summer”
“This is a thicker/heavier skirt”
What buyers complain about
“Its short”
“The skirt was too long”
“Zipper broke first time I tried to wear it”
“Disappointed by cheap fabric”
“The length is on the longer side”
“Bad quality”
“I was expecting more of a navy tone”
“Thin”
“It is not an elastic or adjustable waist”
“The print was blurry not crisp cotton as i had anticipated”
Top return reasons
Common gingham skirt questions
- Is gingham skirt profitable to sell on Amazon United States?
- The niche generates $74K/yr across 38 tracked products. 9 of 27 products launched in the last 360 days are still selling. 90-day search growth is +129.8%. Flapen's verdict: Worth a look (59/100).
- How competitive is the gingham skirt niche?
- 20 brands and 22 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in gingham skirt?
- Top complaints mined from reviews: Size-Overall, Waist Fit, Zipper Quality. The return rate is 10.3% — above our launch gate.
- When does demand for gingham skirt peak?
- Demand peaks in Jun–Jul–Oct; the busiest month runs 13.7× the quietest.
- What does it cost to enter the gingham skirt niche?
- Listings span $21.36–$44.69; the average listing price is $28.37 (sweet spot $15–$100). The average incumbent carries 192 reviews — the moat a new listing must climb.