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Gingham Shorts

Maybe

Search demand grew +238.5% this quarter. But returns run at 8.1% of orders, so Gingham Shorts is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 16,930 Clothing, Shoes & Jewelry niches · +13 vs the category median of 45
Market size
$213K/yr1.3M searches / yr
90-day growth
+238.5%search demand this quarter
Competition
31%top-5 click share · 26 brands · 28 sellers

Flapen Score

Gingham Shorts against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Gingham Shorts is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gingham Shorts market on Amazon at a glance

Gingham Shorts is a $213K a year market on Amazon United States, with 1.3M searches a year. The top 5 brands take 69% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 1.3M times a year and 1.2% buy. Search demand moved +238.5% in 90 days, so the market is growing into its $213K a year.

Search volume
1.3M
Search growth, 90 days
+238.5%
Conversion
1.2%
Market size
$213K

02 · Money

The money is thin.

Shoppers bought 8K to 10K units at $13.24 on average, 100 to 250 per product. Units times price is $106K to $132K a year.

Units sold
8K–10K
Units per product
100–250
Average price
$13.24
Units × price
$106K–$132K

03 · Shelf

Brands here are young.

The average listing ranks #326. 100% of listings ship Prime. 92% of the shelf is sponsored, so budget for ads. The average listing is out of stock 2.2% of the time. The average brand has sold here for 29 months.

Average BSR
#326
Prime
100%
Sponsored
92%
Out of stock
2.2%
Average brand age
29 months

Products

Top Gingham Shorts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

$0$6K$13K$19K$26K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

28

Top-5 brand share

69%

Top 20: 96%

Top-5 click share

31%

Top 20: 61%

Open market

27%

  • ANRABESS47%
  • CHICGAL7%
  • LOMON6%
  • HONGTEYA5%
  • BMJL5%
  • IWOLLENCE4%

Demand

Gingham Shorts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 10.9×

Search terms

Top Gingham Shorts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gingham shorts315K/yr
  • checkered shorts200K/yr
  • gingham shorts women107K/yr
  • plaid shorts women130K/yr
  • plaid shorts152K/yr
  • red plaid shorts76K/yr
  • red checkered shorts64K/yr
  • red and white shorts61K/yr
  • womens gingham shorts31K/yr
  • red and white gingham shorts21K/yr

Reviews and returns

What reviews say buyers love and hate about Gingham Shorts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.21

Little big

Too short

Uncomfortable fit

Stretchability/Expandability/Elasticity5%−0.04

Not very stretchy

no stretch

There is not much stretch to it

Quality-Overall4%+0.15

Poor quality, very boxy, itchy

Poor quality

Seemed cheaply made

Transparency3%−0.03

Not see through

See through

super see through

Thigh Fit3%−0.02

Snug in thighs

I was worried it would be a little tight on the rear and thigh area which is why I sized up

A little big on me 411 maybe mid thigh

Love

Size-Overall23%−0.21

The fit is flattering

The fit is comfortable

Fit great

Comfort-Overall22%+2.45

SUPER COMFORTABLE

comfy for lots of walking

JUUUST comfy enough to sleep in

Quality-Overall8%+0.15

Good quality for the price, cute, and has pockets

They appear well made

Good Quality

Pockets/Compartments5%+0.45

Love the pockets

Comfortable and have pockets

Pockets are lovely

Material Quality4%

Material is soft

material is comfortable

Good material

Return

8.1% Return rate 88% Fixable by listing

Size-Overall54%▇▇████

Little big

Too short

Uncomfortable fit

Waist Fit12%▇█▇▇▇▇

Runs small in waist

there is already a hole in the waist band area

Waist is really tight

Length8%▇███▇▆
Thigh Fit6%█▇▇▇██

Snug in thighs

I was worried it would be a little tight on the rear and thigh area which is why I sized up

A little big on me 411 maybe mid thigh

Hip Fit4%█▆▆▅▅▅

FAQ

Common Gingham Shorts questions

Answered from the same tracked data.