Is gingham shorts profitable to sell on Amazon United States?

The niche generates $213K/yr across 60 tracked products. 17 of 23 products launched in the last 360 days are still selling. 90-day search growth is +238.5%. Flapen's verdict: Worth a look (58/100).

How competitive is the gingham shorts niche?

26 brands and 28 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in gingham shorts?

Top complaints mined from reviews: Size-Overall, Stretchability/Expandability/Elasticity, Quality-Overall. The return rate is 8.1% — above our launch gate.

When does demand for gingham shorts peak?

Demand peaks in May–Jun–Jul; the busiest month runs 10.9× the quietest.

What does it cost to enter the gingham shorts niche?

Listings span $8.21–$37.79; the average listing price is $13.24 (sweet spot $15–$100). The average incumbent carries 1,378 reviews — the moat a new listing must climb.

Gingham Shorts

Worth a look

Shows demand growing +238.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+238.5%

90-day search growth — must beat 0% to launch

Competition

Great31%

top-5 click share — an open shelf

Price range

Great$8.21–$37.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Avg price

Good$13.24

avg listing price — sweet spot $15–$100

Review moat

Good1,378.43

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$213K

$213K/yr · 1.3M searches

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Returns

Bad8.1%

return rate — above 5% kills the launch gate

Signals Trending High Returns

Is gingham shorts profitable on Amazon?

According to Flapen's Amazon United States niche tracking, gingham shorts is a $213K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 69% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 58/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

gingham shorts market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $106K–$132K; units × avg price
Conversion rate: 1.2%
Avg BSR: #326
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 2.2%
Avg brand age: 29 months
Avg seller age: 164 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

26 rising

Sellers

Top-5 brand share

69%

Top 20: 96%

Top-5 click share

31%

Top 20: 61%

Open market

27%

ANRABESS47%
CHICGAL7%
LOMON6%
HONGTEYA5%
BMJL5%
IWOLLENCE4%

gingham shorts demand & seasonality

Weekly Amazon search volume, last 104 weeks — +238.5% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 10.9×

Open Trend

Top gingham shorts search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

gingham shorts315K/yr +263.9%0.5% conv.
checkered shorts200K/yr +240.9%0.3% conv.
gingham shorts women107K/yr +157.1%0.5% conv.
plaid shorts women130K/yr +163.1%0.4% conv.
plaid shorts152K/yr +89.8%0.2% conv.
red plaid shorts76K/yr +326.9%0.8% conv.
red checkered shorts64K/yr +331.2%1.2% conv.
red and white shorts61K/yr +560.5%0.4% conv.
womens gingham shorts31K/yr +265.4%0.4% conv.
red and white gingham shorts21K/yr +628.5%0.9% conv.

All search terms

Top gingham shorts products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ANRABESS Boxer Shorts for Women Gingham Pajama 2026 Summer Casual Lounge Sleep Plaid Shorts Y2K Beach Bottoms Red White Plaid Medium

ANRABESS$8.984.4★5,337 rev

ANRABESS Boxer Shorts for Women Gingham Plaid Elastic Waist Ruffle Perfect for Lounge Pajama&Sleep Cute Casual Summer Bottoms Red White Plaid Medium

ANRABESS$10.584.5★738 rev

ANRABESS Boxer Shorts for Women Gingham Plaid Elastic Waist Ruffle Perfect for Lounge Pajama&Sleep Cute Casual Summer Bottoms Brown White Plaid Medium

ANRABESS$14.014.5★738 rev

ANRABESS Boxer Shorts for Women Gingham Pajama 2026 Summer Casual Lounge Sleep Plaid Shorts Y2K Beach Bottoms Red White Plaid Small

ANRABESS$9.134.4★5,337 rev

Women Boxer Shorts Comfy Gingham Drawstring Pajama Bottom Plaid Casual Pants with Pocket(Red M)

CHICGAL$8.654.0★113 rev

Newest

by launch date

JOYLADY 3-Pack Plaid Pajama Shorts for Women Gingham Boxer Sleep Bottoms Set A-L

JOYLADY$18.9987 rev

5mo ago

Women Plaid Shorts Boxer Shorts Bottoms For Summer Beach (Red Large)

HONGTEYA$8.87129 rev

6mo ago

BMJL Womens Athletic Shorts High Waisted Running Short Pocket 2.5 Sporty Shorts Gym Elastic Workout Shorts(L Red Plaid)

BMJL$24.5012,803 rev

7mo ago

Women Boxer Shorts Comfy Gingham Drawstring Pajama Bottom Plaid Casual Pants with Pocket(Red M)

CHICGAL$8.65113 rev

9mo ago

Women Boxer Shorts Comfy Gingham Drawstring Pajama Bottom Plaid Casual Pants with Pocket(Black M)

CHICGAL$8.41113 rev

9mo ago

What reviews say buyers love and hate about gingham shorts

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall23%

“The fit is flattering”

Comfort-Overall22%

“SUPER COMFORTABLE”

Quality-Overall8%

“Good quality for the price, cute, and has pockets”

Pockets/Compartments5%

“Love the pockets”

Material Quality4%

“Material is soft”

Value For Money4%

“These are very affordable”

Color3%

“Color is vibrant”

Soft Feel2%

“Comfy and soft”

Advertised Vs Actual Product2%

“As described”

Stretchability/Expandability/Elasticity2%

“The stretchy elastic waistband has been very comfortable so far”

What buyers complain about

Size-Overall30%

“Little big”

Stretchability/Expandability/Elasticity5%

“Not very stretchy”

Quality-Overall4%

“Poor quality, very boxy, itchy”

Transparency3%

“Not see through”

Thigh Fit3%

“Snug in thighs”

Waist Fit3%

“Runs small in waist”

Comfort-Overall3%

“Uncomfortable fit”

Material Quality2%

“They are a scratchy material”

Pockets/Compartments2%

“Pockets arent super deep”

Stitch/Finish/Polish1%

“Weird sewing makes them not fit correctly”

Top return reasons

Size-Overall54%

Waist Fit12%

Length8%

Thigh Fit6%

Hip Fit4%