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Gingham Shoe Laces

Fail

Prices span $4.33–$12.97, mostly outside the sweet spot, so Gingham Shoe Laces is a Fail.

Filters Trending
Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$24K/yr170K searches / yr
90-day growth
+306.7%search demand this quarter
Competition
41%top-5 click share · 20 brands · 22 sellers

Flapen Score

Gingham Shoe Laces against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Gingham Shoe Laces is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gingham Shoe Laces market on Amazon at a glance

Shoppers on Amazon United States searched for Gingham Shoe Laces 170K times last year and spent an estimated $24K. The top 5 brands take 69% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +306.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months
170K
Growth, 90 days vs prior 90
+306.7%
Conversion, latest week
1.8%
Market size, estimated
$24Ka year
Top search term
gingham shoe laces64K searches a year

02 · Price

A sale here is worth $7.84.

Listings sell for $7.84 on average, from $4.33 to $12.97. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $7.84 that is $0 to $784 a year per listing.

Average price
$7.84under the $15 to $100 sweet spot
Price range
$4.33–$12.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$784
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #453 within Shoe, Jewelry & Watch Accessories. It carries 199 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
98%
Out of stock, average day
3.1%
Average rank
#453in Shoe, Jewelry & Watch Accessories
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
199per listing
Listings tracked
41

04 · Newcomers

1 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Gingham Shoe Laces products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

22

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

41%

Top 20: 79%

Open market

26%

  • Brand 131%
  • Brand 217%
  • Brand 39%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Search terms

Top Gingham Shoe Laces search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gingham shoe laces64K/yr
  • checkered shoe laces18K/yr
  • gingham shoe laces for sneakers13K/yr
  • red gingham shoe laces10K/yr
  • gingham shoelaces14K/yr
  • plaid shoe laces13K/yr
  • plaid shoelaces10K/yr
  • gingham laces for sneakers6K/yr
  • blue gingham shoe laces5K/yr
  • gingham laces5K/yr

Reviews and returns

What reviews say buyers love and hate about Gingham Shoe Laces

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Thickness”
2.5%of orders come back
“These are a little thinner than I expected”
A buyer, on “Thickness”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Gingham Shoe Laces questions

Answered from the same tracked data.