Gingham Dress Women
Worth a lookShows a fragmented shelf (top 5 take 7% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible7%top-5 click share — an open shelf
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Incredible$34.39avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great356.16avg incumbent reviews — the moat a new listing must climb
Growth
Great+62.2%90-day search growth — must beat 0% to launch
Market size
Good$425K$425K/yr · 4.6M searches
Price range
Okay$9.45–$267.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad17.1%return rate — above 5% kills the launch gate
Is gingham dress women profitable on Amazon?
According to Flapen's Amazon United States niche tracking, gingham dress women is a $425K/yr Amazon United States market (4.6M searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Apr–May–Jun–Jul–Sep. Verdict: Worth a look — 64/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
gingham dress women market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- $275K–$344K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #3,243
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 89%
- Out of stock
- 5.7%
- Avg brand age
- 29 months
- Avg seller age
- 176 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (7% combined) — an open shelf where new products get seen.Brands
78 rising
Sellers
82
Top-5 brand share
37%
Top 20: 80%
Top-5 click share
7%
Top 20: 24%
Open market
63%
- Caracilia8%
- Wenrine7%
- chouyatou7%
- Floerns6%
- PRETTYGARDEN6%
- CIDER5%
gingham dress women demand & seasonality
Weekly Amazon search volume, last 104 weeks — +62.2% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul, Sep · busiest ÷ quietest = 13.8×
Top gingham dress women search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- gingham dress women1.1M/yr
- gingham dress499K/yr
- red gingham dress322K/yr
- plaid dress689K/yr
- pink gingham dress141K/yr
- blue gingham dress242K/yr
- plaid dresses for women645K/yr
- red plaid dress182K/yr
- womens gingham dress95K/yr
- checkered dress111K/yr
Top gingham dress women products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CIDER Womens Summer Gingham Dress Plaid Tie Spaghetti Strap Sleeveless Lace Trim Cute A Line Casual Mini Dresses Sundress Red
CIDER$28.404.3★95 rev
chouyatou Womens Retro Plaid Smocked Dress Spaghetti Strap Flounce Long Dress (Large Khaki)
chouyatou$29.304.3★2,250 rev
PRETTYGARDEN Womens Summer Dress Casual Square Neck Ruffle Strap Gingham Smocked Midi Flowy A Line Beach Vacation Sun Dresses 2026 (Pink M)
PRETTYGARDEN$41.834.6★523 rev
Caracilia Womens Gingham Striped Smocked Maxi Dress Brown White Plaid M
Caracilia$45.134.3★234 rev
IDEALSANXUN Gingham Dress Women 2026 Spring Summer Beach Vacation Outfits Casual Cute Boho High Neck Sleeveless Plaid Sundress Mini Dress Light Blue S
IDEALSANXUN$27.403.8★56 rev
Newest
by launch date
Flowy Summer Dress Easter Gingham Smocked Maternity Khaki Casual Midi Boho Square Neck Flutter Sleeve Dress Pockets 2026
Pinup Fashion$49.3840 rev
Acelitt Summer Maxi Dresses for Women 2026 Smocked Waist Gingham Dress Flowy A Line Beach Long Sun Dresses with Pockets Vacation Outfits Black Medium
Acelitt$23.06160 rev
Acelitt Summer Maxi Dresses for Women 2026 Smocked Waist Gingham Dress Flowy A Line Beach Long Sun Dresses with Pockets Vacation Outfits Red Medium
Acelitt$24.56160 rev
IDEALSANXUN Gingham Dress Women 2026 Spring Summer Beach Vacation Outfits Casual Cute Boho High Neck Sleeveless Plaid Sundress Mini Dress Light Blue S
IDEALSANXUN$27.4056 rev
IDEALSANXUN Gingham Dress Women 2026 Spring Summer Beach Vacation Outfits Casual Cute Boho High Neck Sleeveless Plaid Sundress Mini Dress Pink M
IDEALSANXUN$27.3456 rev
Trending
90-day click momentum
ELLEVEN Summer Dresses for Women Gingham Spring Babydoll Maternity Plaid Mini Beach Casual Sun Dress Flowy Midi Short Cute A Line Sundress Resort Wear Knee Length Sky Blue Small
ELLEVEN$24.914.4★
Floerns Womens Tie Shoulder A Line Gingham Dress Boat Neck Mini Checkered Elegant Dresses Brown Large
Floerns$33.343.9★
OFEEFAN Maxi Dress Spaghetti Strap Spring Sundresses for Women Sleeveless 2026 Summer Outfits Khaki Gingham L
OFEEFAN$21.854.0★
ELLEVEN Summer Dresses for Women Gingham Spring Babydoll Maternity Plaid Mini Beach Casual Sun Dress Flowy Midi Short Cute A Line Sundress Resort Wear Knee Length Red Small
ELLEVEN$29.494.4★
IDEALSANXUN Gingham Dress Women 2026 Spring Summer Beach Vacation Outfits Casual Cute Boho High Neck Sleeveless Plaid Sundress Mini Dress Pink M
IDEALSANXUN$27.343.8★
What reviews say buyers love and hate about gingham dress women
What buyers praise and complain about, mined from review topics.What buyers love
“Fits like a glove”
“Very comfortable plus it has pockets”
“Good Quality”
“Material is soft”
“Super flattering”
“love the pockets”
“Color is pretty”
“Perfect lightweight dress”
“worth the price”
“very soft”
What buyers complain about
“Not a good fit”
“Cheap material”
“See through”
“Not the same color”
“it was a bit small in the chest”
“Cheaply made”
“fabric is sheer”
“Wasnt a fan of the length”
“Not flattering”
“The straps were to short”
Top return reasons
Common gingham dress women questions
- Is gingham dress women profitable to sell on Amazon United States?
- The niche generates $425K/yr across 361 tracked products. 46 of 231 products launched in the last 360 days are still selling. 90-day search growth is +62.2%. Flapen's verdict: Worth a look (64/100).
- How competitive is the gingham dress women niche?
- 78 brands and 82 sellers compete. The top 5 products take 7% of clicks and top 5 brands hold 37% of demand.
- What do buyers complain about in gingham dress women?
- Top complaints mined from reviews: Size-Overall, Material Quality, Transparency. The return rate is 17.1% — above our launch gate.
- When does demand for gingham dress women peak?
- Demand peaks in Apr–May–Jun–Jul–Sep; the busiest month runs 13.8× the quietest.
- What does it cost to enter the gingham dress women niche?
- Listings span $9.45–$267.37; the average listing price is $34.39 (sweet spot $15–$100). The average incumbent carries 356 reviews — the moat a new listing must climb.