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Gingham Dress Women

Maybe

The top 5 products take only 7% of clicks. But an estimated 17.1% of orders come back, so Gingham Dress Women is a Maybe.

Flapen Score
64
64 / 100
Top 2% of 16,930 Clothing, Shoes & Jewelry niches · +19 vs the category median of 45
Market size
$425K/yr4.6M searches / yr
90-day growth
+62.2%search demand this quarter
Competition
7%top-5 click share · 78 brands · 82 sellers

Flapen Score

Gingham Dress Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Gingham Dress Women is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gingham Dress Women market on Amazon at a glance

Shoppers on Amazon United States searched for Gingham Dress Women 4.6M times last year and spent an estimated $425K. The top 5 brands take 37% of clicks. Demand peaks in Apr–May–Jun–Jul–Sep. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 4.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +62.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $425K a year.

Searches, last 12 months
4.6M
Growth, 90 days vs prior 90
+62.2%
Conversion, latest week
0.3%
Market size, estimated
$425Ka year
Peak month
June13.8× the quietest month
Top search term
gingham dress women1.1M searches a year

02 · Price

A sale here is worth $34.39.

Listings sell for $34.39 on average, from $9.45 to $267.37. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $34.39 that is $0 to $3K a year per listing.

Average price
$34.39inside the $15 to $100 sweet spot
Price range
$9.45–$267.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
17.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #3,243 within Dresses. It carries 356 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
96%
Out of stock, average day
5.7%
Average rank
#3,243in Dresses
Average rating
4.09 starsAmazon United States average 4.42 stars
Average reviews
356per listing
Listings tracked
361

04 · Newcomers

46 of last year's 231 launches cleared the first-year sales bar.

231 products launched here in the last 12 months. 46 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
231
Successful launches
46Amazon's first-year sales bar
Average brand age
29 months

Products

Top Gingham Dress Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 7% of clicks. An open shelf where new products get seen.

Brands

78 rising

Sellers

82

Top-5 brand share

37%

Top 20: 80%

Top-5 click share

7%

Top 20: 24%

Open market

63%

  • Brand 18%
  • Brand 27%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Gingham Dress Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Sep · busiest ÷ quietest = 13.8×

Search terms

Top Gingham Dress Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gingham dress women1.1M/yr
  • gingham dress499K/yr
  • red gingham dress322K/yr
  • plaid dress689K/yr
  • pink gingham dress141K/yr
  • blue gingham dress242K/yr
  • plaid dresses for women645K/yr
  • red plaid dress182K/yr
  • womens gingham dress95K/yr
  • checkered dress111K/yr

Reviews and returns

What reviews say buyers love and hate about Gingham Dress Women

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
16%of negative reviews mention “Size-Overall”
17.1%of orders come back
“Not a good fit”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Gingham Dress Women questions

Answered from the same tracked data.