Is gingham profitable to sell on Amazon United States?

The niche generates $129K/yr across 255 tracked products. 24 of 172 products launched in the last 360 days are still selling. 90-day search growth is +93.5%. Flapen's verdict: Worth a look (64/100).

How competitive is the gingham niche?

74 brands and 84 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 38% of demand.

What do buyers complain about in gingham?

Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 9.7% — above our launch gate.

When does demand for gingham peak?

Demand peaks in May–Jun–Jul; the busiest month runs 5.9× the quietest.

What does it cost to enter the gingham niche?

Listings span $8.03–$44.87; the average listing price is $19.35 (sweet spot $15–$100). The average incumbent carries 505 reviews — the moat a new listing must climb.

Gingham

Worth a look

Shows a fragmented shelf (top 5 take 11% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible11%

top-5 click share — an open shelf

Brand share

Incredible38%

top-5 brand share — no brand owns this niche

Growth

Great+93.5%

90-day search growth — must beat 0% to launch

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great$19.35

avg listing price — sweet spot $15–$100

Price range

Great$8.03–$44.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good504.77

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$129K

$129K/yr · 1.5M searches

Returns

Bad9.7%

return rate — above 5% kills the launch gate

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Returns

Is gingham profitable on Amazon?

According to Flapen's Amazon United States niche tracking, gingham is a $129K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 38% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 64/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

gingham market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $116K–$155K; units × avg price
Conversion rate: 0.4%
Avg BSR: #4,966
Page quality: 0%
Prime: 97%
Sponsored: 93%
Out of stock: 5.2%
Avg brand age: 24 months
Avg seller age: 157 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.

Brands

74 rising

Sellers

Top-5 brand share

38%

Top 20: 76%

Top-5 click share

11%

Top 20: 31%

Open market

60%

IDEALSANXUN13%
LOMON8%
siliteelon6%
EVALESS4%
Blooming Jelly4%
Amazon Essentials4%

gingham demand & seasonality

Weekly Amazon search volume, last 104 weeks — +93.5% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 5.9×

Open Trend

Top gingham search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

gingham top349K/yr +83.7%0.2% conv.
red gingham top209K/yr +241.9%0.5% conv.
gingham194K/yr +30.5%0.1% conv.
gingham tops for women135K/yr +59.3%0.2% conv.
red gingham55K/yr +215.7%0.2% conv.
red plaid top56K/yr +157.7%0.4% conv.
gingham shirt women73K/yr +17.2%0.2% conv.
womens gingham top49K/yr +67.7%0.2% conv.
red and white gingham top31K/yr +383.2%0.5% conv.
gingham shirt47K/yr +60.2%0.2% conv.

All search terms

Top gingham products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

siliteelon Womens Plaid Shirts Gingham Top Short Sleeve Button Down Ruffle V Neck Dress Shirts Cotton Casual Work Blouse Red

siliteelon$23.484.1★109 rev

IDEALSANXUN Red Gingham Top 2026 Spring Summer Checkered Plaid Tank Top Sleeveless Shirt Blouse Vest Wine S

IDEALSANXUN$19.494.2★623 rev

IDEALSANXUN Linen Tops for Women Spring Summer Clothes 2026 Cute Crop Sleeveless Plaid Shirts Blouses Gingham Top Dark Khaki S

IDEALSANXUN$18.264.2★623 rev

Amazon Essentials Womens Fluid Twill Short Puff Sleeve Smock Detail Shirt Black White Mini Gingham Medium

Amazon Essentials$10.004.2★3,184 rev

LOMON Womens Summer Sleeveless Tops Square Neck Ruffle Sleeve Shirts Plaid Smocked Tank Top Babydoll Y2K (Red White Plaid M)

LOMON$14.944.4★421 rev

Newest

by launch date

AKEWEI Gingham Top Cropped Tank Tops for Women Cotton Linen Shirts Spring Summer Tops 2026 Crew Neck SleeCreweless Flowy Soft TopKhaki PlaidS

AKEWEI$17.57109 rev

3mo ago

MASCOMODA Womens Puff Short Sleeve Summer Tops Striped Plaid Ruffle V Neck Button Down Shirts Business Casual Work Blouses(Plaid Black White Large)

MASCOMODA$30.37279 rev

4mo ago

OPCAKM Casual Tops for Women Plaid Babydoll T Shirts Sleeveless Peplum Top Cotton Blouse Summer Shirts Trendy(Red-S)

OPCAKM$21.84197 rev

5mo ago

siliteelon Womens Plaid Shirts Gingham Top Short Sleeve Button Down Ruffle V Neck Dress Shirts Cotton Casual Work Blouse Red

siliteelon$23.48109 rev

5mo ago

Dookttker Women Cotton Gingham Button Down Shirts Slim Fit Sleeveless Blouses Plaid Tops Summer Clothes Fashion Outfits

Dookttker$17.3375 rev

6mo ago

What reviews say buyers love and hate about gingham

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall24%

“Fits like a glove”

Comfort-Overall11%

“Most comfortable top”

Quality-Overall6%

“Good Quality”

Color6%

“The color is accurate”

Shape/Style5%

“Very flattering”

Material Quality5%

“Material is soft”

Weight Light3%

“The fabric feels lightweight”

Value For Money3%

“Great value”

Soft Feel2%

“the material is buttery soft”

Advertised Vs Actual Product2%

“just as advertised”

What buyers complain about

Size-Overall25%

“Bigger size”

Material Quality6%

“Cheap material”

Quality-Overall5%

“Cheaply made”

Color4%

“Not the right color”

Chest Fit3%

“Size up if you have a bigger chest”

Stretchability/Expandability/Elasticity2%

“no stretch”

Thickness2%

“Too thick for summer”

Shape/Style2%

“Not a flattering style”

Transparency1%

“The cream is slightly see through”

Shrinkage Resistance1%

“It shrank significantly”

Top return reasons

Size-Overall45%

Length8%

Chest Fit8%

Waist Fit6%