Gifts for Son

Shoppers searched for this 4.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $633K a year.

Searches, last 12 months

4.0M

Growth, 90 days vs prior 90

-7.1%

Conversion, latest week

0.9%

Market size, estimated

$633Ka year

Peak month

December4.7× the quietest month

Top search term

son2.9M searches a year

Listings sell for $17.65 on average, from $6.20 to $39.73. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $17.65 that is $4K to $9K a year per listing.

Average price

$17.65inside the $15 to $100 sweet spot

Price range

$6.20–$39.73

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

$4K–$9K

Returns

2.0%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #345 within Jewelry. It carries 1,123 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#345in Jewelry

Average rating

4.74 starsAmazon United States average 4.42 stars

Average reviews

1,123per listing

Listings tracked

24

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

34 months