Gifts for Fiance

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months

92K

Growth, 90 days vs prior 90

+2.0%

Conversion, latest week

1.6%

Market size, estimated

$25Ka year

Peak month

December7.3× the quietest month

Top search term

engagement gift for him27K searches a year

Listings sell for $16.92 on average, from $7.04 to $28.48. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $16.92 that is $0 to $2K a year per listing.

Average price

$16.92inside the $15 to $100 sweet spot

Price range

$7.04–$28.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.9%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #13,988 within Socks. It carries 274 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

4.9%

Average rank

#13,988in Socks

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

274per listing

Listings tracked

19

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

4Amazon's first-year sales bar

Average brand age

32 months