Gifts for Father In-law
FailShoppers spend an estimated $34K a year here, so Gifts for Father In-law is a Fail.
- Flapen Score
- 43 / 100Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 4543
- Market size
- $34K/yr315K searches / yr
- 90-day growth
- +152.0%search demand this quarter
- Competition
- 72%top-5 click share · 14 brands · 39 sellers
Flapen Score
Gifts for Father In-law against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Gifts for Father In-law is stronger. Inside it, weaker.
Market
The Gifts for Father In-law market on Amazon at a glance
Shoppers on Amazon United States searched for Gifts for Father In-law 315K times last year and spent an estimated $34K. The top 5 brands take 72% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 315K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +152.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.
- Searches, last 12 months
- 315K
- Growth, 90 days vs prior 90
- +152.0%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $34Ka year
- Top search term
- dad gifts under 2531K searches a year
02 · Price
A sale here is worth $15.96.
Listings sell for $15.96 on average, from $6.06 to $37.09. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $15.96 that is $0 to $2K a year per listing.
- Average price
- $15.96inside the $15 to $100 sweet spot
- Price range
- $6.06–$37.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #1,927 within Socks. It carries 7,408 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 2.2%
- Average rank
- #1,927in Socks
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 7,408per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Gifts for Father In-law products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
14 falling
Sellers
39
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
24%
- Brand 146%
- Brand 212%
- Brand 36%
- Brand 44%
- Brand 54%
- Brand 64%
Demand
Gifts for Father In-law search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 9.8× · 7 of 12 months tracked
Search terms
Top Gifts for Father In-law search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dad gifts under 2531K/yr
- gifts for elderly dad28K/yr
- dad essentials15K/yr
- father in law gift21K/yr
- gifts for dads over 7018K/yr
- gifts for dad who want nothing13K/yr
- dad accessories8K/yr
- gifts to get your dad8K/yr
- small gift for dad6K/yr
- gifts to dad from son7K/yr
Reviews and returns
What reviews say buyers love and hate about Gifts for Father In-law
We read the reviews and the return reasons for every product selling here.
“Bigger than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gifts for Father In-law questions
Answered from the same tracked data.