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Gifts for Cold People

Fail

Demand is soft, at -79.5% this quarter, so Gifts for Cold People is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$61K/yr1.8M searches / yr
90-day growth
-79.5%search demand this quarter
Competition
42%top-5 click share · 35 brands · 54 sellers

Flapen Score

Gifts for Cold People against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Gifts for Cold People is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gifts for Cold People market on Amazon at a glance

Shoppers on Amazon United States searched for Gifts for Cold People 1.8M times last year and spent an estimated $61K. The top 5 brands take 48% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -79.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
-79.5%
Conversion, latest week
0.1%
Market size, estimated
$61Ka year
Peak month
November511.1× the quietest month
Top search term
gifts for people who are always cold1.4M searches a year

02 · Price

A sale here is worth $23.07.

Listings sell for $23.07 on average, from $9.88 to $54.38. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $23.07 that is $2K to $6K a year per listing.

Average price
$23.07inside the $15 to $100 sweet spot
Price range
$9.88–$54.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #46 within Socks & Hosiery. It carries 10,630 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#46in Socks & Hosiery
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
10,630per listing
Listings tracked
43

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Gifts for Cold People products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

35 rising

Sellers

54

Top-5 brand share

48%

Top 20: 87%

Top-5 click share

42%

Top 20: 78%

Open market

47%

  • Brand 114%
  • Brand 212%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Gifts for Cold People search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 511.1×

Search terms

Top Gifts for Cold People search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gifts for people who are always cold1.4M/yr
  • gifts for cold people45K/yr
  • winter gifts48K/yr
  • gifts for someone who is always cold10K/yr
  • winter gifts for women45K/yr
  • gift for someone who is always cold6K/yr
  • cold people gifts9K/yr
  • warm gifts for women31K/yr
  • gifts for women who are always cold10K/yr
  • cold weather gifts22K/yr

Reviews and returns

What reviews say buyers love and hate about Gifts for Cold People

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Warmth”
16%of negative reviews mention “Durability”
2.5%of orders come back
“Falling apart”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Gifts for Cold People questions

Answered from the same tracked data.