Is giants hat profitable to sell on Amazon United States?

The niche generates $284K/yr across 38 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +30.6%. Flapen's verdict: Skip it (48/100).

How competitive is the giants hat niche?

14 brands and 57 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 89% of demand.

When does demand for giants hat peak?

Demand peaks in Apr–May–Jun; the busiest month runs 4.1× the quietest.

What does it cost to enter the giants hat niche?

Listings span $13.38–$38.65; the average listing price is $29.34 (sweet spot $15–$100). The average incumbent carries 2,112 reviews — the moat a new listing must climb.

Giants Hat

Skip it

Weak search conversion (1.6%) — this niche doesn't clear our bar today.

Avg price

Incredible$29.34

avg listing price — sweet spot $15–$100

Price range

Great$13.38–$38.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Growth

Good+30.6%

90-day search growth — must beat 0% to launch

Market size

Good$284K

$284K/yr · 609K searches

Review moat

Okay2,111.79

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Returns

Bad5.3%

return rate — above 5% kills the launch gate

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Signals High Returns

Is giants hat profitable on Amazon?

According to Flapen's Amazon United States niche tracking, giants hat is a $284K/yr Amazon United States market (609K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 48/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

giants hat market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $293K–$367K; units × avg price
Conversion rate: 1.6%
Avg BSR: #476
Page quality: 0%
Prime: 100%
Sponsored: 39%
Out of stock: 9.6%
Avg brand age: 43 months
Avg seller age: 164 days

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

41%

Top 20: 82%

Open market

4739%
New Era22%
Veminei16%
Fcexanthon8%
DOWIZUBA4%
Xtreme Apparrel2%
Open — no brand owns it (8 brands, 9%)

giants hat demand & seasonality

Weekly Amazon search volume, last 104 weeks — +30.6% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 4.1×

Open Trend

Top giants hat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sf giants hat135K/yr +32.3%2.0% conv.
sf giants103K/yr +35.4%0.3% conv.
san francisco giants120K/yr +20.3%0.2% conv.
san francisco giants hat65K/yr +19.4%1.4% conv.
giants hat65K/yr +33.8%1.6% conv.
giants baseball hat14K/yr +66.8%2.2% conv.
sf hat17K/yr +15.0%1.2% conv.
sf giants hat women12K/yr +66.1%2.3% conv.
san francisco hat12K/yr +26.1%0.9% conv.
san francisco giants apparel8K/yr +120.9%0.3% conv.

All search terms

Top giants hat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cap Hat Classic Vintage Embroidered Hat for Men Women Teenager Cap Adjustable

Veminei$15.134.5★530 rev

New Era MLB 9FIFTY Adjustable Snapback Hat Cap One Size Fits All (San Francisco Giants Black)

New Era$36.804.7★2,349 rev

Fcexanthon Personnalisation City Embroidered Baseball Hat for Men Women Youth Team Color Cap Trucker Hats Fans Gifts (US Alpha One Size SF-Black)

Fcexanthon$17.674.1★47 rev

47 MLB Kelly Green Primary Logo Clean Up Adjustable Strap Hat Cap Adult One Size Fits All (San Francisco Giants)

47$30.894.7★198 rev

47 MLB Trucker Snapback Adjustable Hat Adult One Size Fits All - San Francisco Giants Black

47$31.454.6★796 rev

Newest

by launch date

Baseball Cap for Men Women Apparel Trucker Hat for Baseball Fans Gifts Merch Gear

Generic$19.9128 rev

2mo ago

New Era Unisex-Adult MLB Player Replica 9SEVENTY Baseball Team Color Stretch Adjustable Snapback Hat One Size Fits All - San Francisco Giants - Black

New Era$38.65126 rev

9mo ago

Funky Junque Retro San Francisco Hat Baseball Cap with Upside Down City Arched Embroidery Unisex Adjustable Snapback for Football Game Day Tailgating San Francisco (Red/Beige)

Funky Junque$29.23108 rev

12mo ago

JZYEGSW Baseball Cap for Men and Women Classic Cotton Sports Dad Hat

JZYEGSW$16.2845 rev

1y ago

Embroidered City Cotton San Francisco Baseball Cap Adjustable Classic Vintage Fans Baseball Hat for Men Women Black

DOWIZUBA$14.84155 rev