- Flapen Score
- 48 / 100Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 4548
- Market size
- $284K/yr609K searches / yr
- 90-day growth
- +30.6%search demand this quarter
- Competition
- 41%top-5 click share · 14 brands · 57 sellers
Flapen Score
Giants Hat against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Giants Hat is stronger. Inside it, weaker.
Market
The Giants Hat market on Amazon at a glance
Shoppers on Amazon United States searched for Giants Hat 609K times last year and spent an estimated $284K. The top 5 brands take 89% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 609K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $284K a year.
- Searches, last 12 months
- 609K
- Growth, 90 days vs prior 90
- +30.6%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $284Ka year
- Peak month
- May4.1× the quietest month
- Top search term
- sf giants hat135K searches a year
02 · Price
A sale here is worth $29.34.
Listings sell for $29.34 on average, from $13.38 to $38.65. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $29.34 that is $3K to $7K a year per listing.
- Average price
- $29.34inside the $15 to $100 sweet spot
- Price range
- $13.38–$38.65
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 5.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
39% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #476 within Baseball Caps. It carries 2,112 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 39%
- Prime listings
- 100%
- Out of stock, average day
- 9.6%
- Average rank
- #476in Baseball Caps
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 2,112per listing
- Listings tracked
- 38
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Giants Hat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cap Hat Classic Vintage Embroidered Hat for Men Women Teenager Cap Adjustable
- Price
- $15.13
- Rating
- 4.5/5
- Reviews
- 530
- Age
- 2y ago

New Era MLB 9FIFTY Adjustable Snapback Hat Cap One Size Fits All (San Francisco Giants Black)
- Price
- $36.80
- Rating
- 4.7/5
- Reviews
- 2,349
- Age
- 3y ago

Fcexanthon Personnalisation City Embroidered Baseball Hat for Men Women Youth Team Color Cap Trucker Hats Fans Gifts (US Alpha One Size SF-Black)
- Price
- $17.67
- Rating
- 4.1/5
- Reviews
- 47
- Age
- 1y ago

47 MLB Kelly Green Primary Logo Clean Up Adjustable Strap Hat Cap Adult One Size Fits All (San Francisco Giants)
- Price
- $30.89
- Rating
- 4.7/5
- Reviews
- 198
- Age
- 2y ago

47 MLB Trucker Snapback Adjustable Hat Adult One Size Fits All - San Francisco Giants Black
- Price
- $31.45
- Rating
- 4.6/5
- Reviews
- 796
- Age
- 4y ago
Trending
estimated 90-day click momentum
Baseball Cap for Men Women Apparel Trucker Hat for Baseball Fans Gifts Merch Gear
- Price
- $19.91
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 2mo ago

Forty Ounce Game Day Mens T-Shirt for San Francisco Fans (Black Shirt XL)
- Price
- $22.92
- Rating
- 4.8/5
- Reviews
- 303
- Age
- 2y ago

Embroidered City Cotton San Francisco Baseball Cap Adjustable Classic Vintage Fans Baseball Hat for Men Women Black
- Price
- $14.84
- Rating
- 4.3/5
- Reviews
- 155
- Age
- 1y ago

Fcexanthon Personnalisation City Embroidered Baseball Hat for Men Women Youth Team Color Cap Trucker Hats Fans Gifts (US Alpha One Size SF-Black)
- Price
- $17.67
- Rating
- 4.1/5
- Reviews
- 47
- Age
- 1y ago

Cap Hat Classic Vintage Embroidered Hat for Men Women Teenager Cap Adjustable
- Price
- $15.13
- Rating
- 4.5/5
- Reviews
- 530
- Age
- 2y ago
Newest
by launch date
Baseball Cap for Men Women Apparel Trucker Hat for Baseball Fans Gifts Merch Gear
- Price
- $19.91
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 2mo ago

New Era Unisex-Adult MLB Player Replica 9SEVENTY Baseball Team Color Stretch Adjustable Snapback Hat One Size Fits All - San Francisco Giants - Black
- Price
- $38.65
- Rating
- 4.6/5
- Reviews
- 126
- Age
- 9mo ago

Funky Junque Retro San Francisco Hat Baseball Cap with Upside Down City Arched Embroidery Unisex Adjustable Snapback for Football Game Day Tailgating San Francisco (Red/Beige)
- Price
- $29.23
- Rating
- 4.4/5
- Reviews
- 108
- Age
- 12mo ago

JZYEGSW Baseball Cap for Men and Women Classic Cotton Sports Dad Hat
- Price
- $16.28
- Rating
- 4.2/5
- Reviews
- 45
- Age
- 1y ago

Embroidered City Cotton San Francisco Baseball Cap Adjustable Classic Vintage Fans Baseball Hat for Men Women Black
- Price
- $14.84
- Rating
- 4.3/5
- Reviews
- 155
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
57
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
41%
Top 20: 82%
Open market
9%
- 4739%
- New Era22%
- Veminei16%
- Fcexanthon8%
- DOWIZUBA4%
- Xtreme Apparrel2%
- Open — no brand owns it (8 brands, 9%)
Demand
Giants Hat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 4.1×
Search terms
Top Giants Hat search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sf giants hat135K/yr
- sf giants103K/yr
- san francisco giants120K/yr
- san francisco giants hat65K/yr
- giants hat65K/yr
- giants baseball hat14K/yr
- sf hat17K/yr
- sf giants hat women12K/yr
- san francisco hat12K/yr
- san francisco giants apparel8K/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Giants Hat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









