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Giants Hat

Fail

Buyers convert on only 1.6% of searches, so Giants Hat is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$284K/yr609K searches / yr
90-day growth
+30.6%search demand this quarter
Competition
41%top-5 click share · 14 brands · 57 sellers

Flapen Score

Giants Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Giants Hat is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Giants Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Giants Hat 609K times last year and spent an estimated $284K. The top 5 brands take 89% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 609K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $284K a year.

Searches, last 12 months
609K
Growth, 90 days vs prior 90
+30.6%
Conversion, latest week
1.6%
Market size, estimated
$284Ka year
Peak month
May4.1× the quietest month
Top search term
sf giants hat135K searches a year

02 · Price

A sale here is worth $29.34.

Listings sell for $29.34 on average, from $13.38 to $38.65. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $29.34 that is $3K to $7K a year per listing.

Average price
$29.34inside the $15 to $100 sweet spot
Price range
$13.38–$38.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

39% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #476 within Baseball Caps. It carries 2,112 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
100%
Out of stock, average day
9.6%
Average rank
#476in Baseball Caps
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
2,112per listing
Listings tracked
38

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Giants Hat products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$17K$26K$34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

57

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

41%

Top 20: 82%

Open market

9%

  • 4739%
  • New Era22%
  • Veminei16%
  • Fcexanthon8%
  • DOWIZUBA4%
  • Xtreme Apparrel2%
  • Open — no brand owns it (8 brands, 9%)

Demand

Giants Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 4.1×

Search terms

Top Giants Hat search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sf giants hat135K/yr
  • sf giants103K/yr
  • san francisco giants120K/yr
  • san francisco giants hat65K/yr
  • giants hat65K/yr
  • giants baseball hat14K/yr
  • sf hat17K/yr
  • sf giants hat women12K/yr
  • san francisco hat12K/yr
  • san francisco giants apparel8K/yr

FAQ

Common Giants Hat questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data