Giant Hat
MaybeSearch demand grew +90.0% this quarter. But shoppers spend an estimated $40K a year here, so Giant Hat is a Maybe.
- Flapen Score
- 53 / 100Top 19% of 16,930 Clothing, Shoes & Jewelry niches · +8 vs the category median of 4553
- Market size
- $40K/yr108K searches / yr
- 90-day growth
- +90.0%search demand this quarter
- Competition
- 50%top-5 click share · 19 brands · 24 sellers
Flapen Score
Giant Hat against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Giant Hat is stronger. Inside it, weaker.
Market
The Giant Hat market on Amazon at a glance
Shoppers on Amazon United States searched for Giant Hat 108K times last year and spent an estimated $40K. The top 5 brands take 57% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +90.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.
- Searches, last 12 months
- 108K
- Growth, 90 days vs prior 90
- +90.0%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $40Ka year
- Peak month
- June3.0× the quietest month
- Top search term
- oversized sun hat12K searches a year
02 · Price
A sale here is worth $19.73.
Listings sell for $19.73 on average, from $10.79 to $32.29. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $19.73 that is $0 to $2K a year per listing.
- Average price
- $19.73inside the $15 to $100 sweet spot
- Price range
- $10.79–$32.29
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 6.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #208 within Sun Hats. It carries 2,460 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 96%
- Out of stock, average day
- 0.0%
- Average rank
- #208in Sun Hats
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 2,460per listing
- Listings tracked
- 28
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Giant Hat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
24
Top-5 brand share
57%
Top 20: 100%
Top-5 click share
50%
Top 20: 91%
Open market
36%
- Brand 120%
- Brand 210%
- Brand 310%
- Brand 49%
- Brand 59%
- Brand 67%
Demand
Giant Hat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.0×
Search terms
Top Giant Hat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- oversized sun hat12K/yr
- big beach hat10K/yr
- oversized hat16K/yr
- oversized beach hat10K/yr
- giant hat15K/yr
- oversized straw hat8K/yr
- giant sun hat8K/yr
- huge sun hat6K/yr
- oversized beach hats for women5K/yr
- oversized hat for women7K/yr
Reviews and returns
What reviews say buyers love and hate about Giant Hat
We read the reviews and the return reasons for every product selling here.
“Does not fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Giant Hat questions
Answered from the same tracked data.