Is gi profitable to sell on Amazon United States?

The niche generates $225K/yr across 63 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is +13.6%. Flapen's verdict: Skip it (41/100).

How competitive is the gi niche?

11 brands and 17 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in gi?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 8.0% — above our launch gate.

When does demand for gi peak?

Demand peaks in Jul–Sep; the busiest month runs 1.8× the quietest.

What does it cost to enter the gi niche?

Listings span $22.24–$138.77; the average listing price is $79.29 (sweet spot $15–$100). The average incumbent carries 3,519 reviews — the moat a new listing must climb.

Gi

Skip it

Weak search conversion (0.1%) — this niche doesn't clear our bar today.

Competition

Great29%

top-5 click share — an open shelf

Avg price

Great$79.29

avg listing price — sweet spot $15–$100

Price range

Good$22.24–$138.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$225K

$225K/yr · 5.7M searches

Growth

Okay+13.6%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,519.24

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad93%

top-5 brand share — brand-locked demand

Returns

Bad8.0%

return rate — above 5% kills the launch gate

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Signals High Returns High Price

Is gi profitable on Amazon?

According to Flapen's Amazon United States niche tracking, gi is a $225K/yr Amazon United States market (5.7M searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jul–Sep. Verdict: Skip it — 41/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

gi market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $317K–$396K; units × avg price
Conversion rate: 0.1%
Avg BSR: #8
Page quality: 0%
Prime: 98%
Sponsored: 81%
Out of stock: 4.9%
Avg brand age: 64 months
Avg seller age: 164 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

11 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

29%

Top 20: 64%

Open market

Elite Sports55%
Venum15%
FUJI10%
Gold BJJ9%
POZTEV4%
Hayabusa2%
Open — no brand owns it (5 brands, 5%)

gi demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.6% search growth over the last 90 days.

Peak months: Jul, Sep · busiest ÷ quietest = 1.8×

Open Trend

Top gi search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

bjj gi291K/yr -9.6%0.2% conv.
jiu jitsu gi246K/yr -12.8%0.2% conv.
karate gi95K/yr -10.0%0.2% conv.
bjj gi men71K/yr -19.7%0.2% conv.
elite gi45K/yr -0.8%0.5% conv.
gi bjj37K/yr -5.5%0.2% conv.
black gi25K/yr +53.6%0.1% conv.
tatami gi31K/yr -21.3%0.0% conv.
jiujitsu gi men30K/yr -6.3%0.3% conv.
gii23K/yr +10.9%0.0% conv.

All search terms

Top gi products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Elite Sports BJJ GI for Men IBJJF Kimono BJJ Jiujitsu GIS W/Preshrunk Fabric & Free Belt (See Special Sizing Guide)

Elite Sports$57.844.7★8,963 rev

Elite Sports Bjj Gi for Men - Brazilian Jiu Jitsu Gi - Preshrunk sweat wicking Fabric - Machine washable - Free white Belt

Elite Sports$58.274.7★8,963 rev

Elite Sports BJJ GI for Men IBJJF Kimono BJJ Jiujitsu GIS W/Preshrunk Fabric & Free Belt (See Special Sizing Guide)

Elite Sports$57.754.7★8,963 rev

Venum First BJJ GI - Black-A3.5

Venum$69.434.2★15 rev

FUJI All-Around Brazilian Style Jiu Jitsu Uniform White (Black Lettering) Size A3

FUJI$112.864.6★1,985 rev

Newest

by launch date

Venum Contender 3.0-380 - Brazilian Jiu Jitsu Gi - Ocean Green - A2

Venum$97.3640 rev

6mo ago

Venum Contender Evo 2.0-380 - Brazilian Jiu Jitsu Gi - Deep Forest Green - A3

Venum$109.5718 rev

6mo ago

Elite Sports BJJ GI for Men IBJJF Kimono BJJ Jiujitsu GIS W/Preshrunk Fabric & Free Belt (See Special Sizing Guide)

Elite Sports$129.508,963 rev

1y ago

POZTEV Brazilian Jiu Jitsu Gi for Men & Women BJJ Gi Grappling Kimonos Preshrunk Lightweight Fabric Martial Arts Training Uniform With Free White Belt (White A1)

POZTEV$36.54321 rev

2y ago

Venum First BJJ GI - Black-A3.5

Venum$69.4315 rev

2y ago

What reviews say buyers love and hate about gi

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall26%

“Amazing Fit”

Quality-Overall18%

“Excellent product”

Comfort-Overall10%

“Very comfy”

Durability6%

“The gi feels durable”

Material Quality6%

“Good quality material”

Weight Light6%

“Great lightweight gi”

Color6%

“Love the color”

Value For Money5%

“Affordable”

Exercise/Sports Suitability2%

“It allows full range of motion for drills, sparring, and tournaments”

Breathability2%

“it feels breathable”

What buyers complain about

Size-Overall23%

“it is a little bit big”

Durability5%

“last class it tore completely”

Quality-Overall5%

“Worst quality”

Product Condition4%

“supposedly brand new”

Stitch/Finish/Polish3%

“Bad stitching”

Strap/String Quality3%

“Tightening strings ripped”

Value For Money3%

“Priced for a reason”

Machine Wash Suitability2%

“I had to wash it multiple times before it was wearable however I understand that that could be an issue with the shipping”

Advertised Vs Actual Product2%

“Size dont match description”

Exercise/Sports Suitability2%

“Do not purchase for training”

Top return reasons

Size-Overall84%

Advertised Vs Actual Product4%

Color3%

Material Quality2%

Value For Money2%

Thin1%

Quality-Overall1%

Thigh Fit1%

Stain Resistance1%

Stitch/Finish/Polish0%

Common gi questions

Is gi profitable to sell on Amazon United States?: The niche generates $225K/yr across 63 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is +13.6%. Flapen's verdict: Skip it (41/100).
How competitive is the gi niche?: 11 brands and 17 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in gi?: Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 8.0% — above our launch gate.
When does demand for gi peak?: Demand peaks in Jul–Sep; the busiest month runs 1.8× the quietest.
What does it cost to enter the gi niche?: Listings span $22.24–$138.77; the average listing price is $79.29 (sweet spot $15–$100). The average incumbent carries 3,519 reviews — the moat a new listing must climb.

Gi

Is gi profitable on Amazon?

gi market size & sales

Competition: brands, sellers & click share

gi demand & seasonality

Top gi search terms shoppers use

Top gi products & what they sell for

Top sellers

Newest

Trending

What reviews say buyers love and hate about gi

What buyers love

What buyers complain about

Top return reasons

Common gi questions

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