Is ghostface profitable to sell on Amazon United States?

The niche generates $1.2M/yr across 36 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is -35.6%. Flapen's verdict: Worth a look (54/100).

How competitive is the ghostface niche?

15 brands and 118 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in ghostface?

Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 2.1%.

When does demand for ghostface peak?

Demand peaks in Jul–Oct–Nov; the busiest month runs 28.0× the quietest.

What does it cost to enter the ghostface niche?

Listings span $9.16–$68.07; the average listing price is $20.38 (sweet spot $15–$100). The average incumbent carries 770 reviews — the moat a new listing must climb.

Ghostface

Worth a look

Shows a sweet-spot price point ($20.38 avg), but soft demand (-35.6% this quarter) keeps it on the watch list.

Avg price

Great$20.38

avg listing price — sweet spot $15–$100

Price range

Great$9.16–$68.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.2M

$1.2M/yr · 3.6M searches

Returns

Good2.1%

return rate — above 5% kills the launch gate

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Review moat

Good769.94

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-35.6%

90-day search growth — must beat 0% to launch

Is ghostface profitable on Amazon?

According to Flapen's Amazon United States niche tracking, ghostface is a $1.2M/yr Amazon United States market (3.6M searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jul–Oct–Nov. Verdict: Worth a look — 54/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

ghostface market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 60K–80K; avg 2,500–3,000/product
Revenue / yr: $1.2M–$1.6M; units × avg price
Conversion rate: 1.6%
Avg BSR: #3,855
Page quality: 0%
Prime: 83%
Sponsored: 50%
Out of stock: 4.7%
Avg brand age: 36 months
Avg seller age: 158 days

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

118

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

42%

Top 20: 81%

Open market

13%

Fun World53%
Bioworld14%
HMPBS8%
Masfrida5%
GRS GRANDROSÉ3%
SzBlaZe3%
Open — no brand owns it (9 brands, 13%)

ghostface demand & seasonality

Weekly Amazon search volume, last 104 weeks — -35.6% search growth over the last 90 days.

Peak months: Jul, Oct, Nov · busiest ÷ quietest = 28.0×

Open Trend

Top ghostface search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

ghostface789K/yr -45.5%0.3% conv.
ghostface mask848K/yr -45.0%1.9% conv.
scream mask728K/yr -32.8%3.1% conv.
ghost face474K/yr -33.6%0.4% conv.
ghost face masks66K/yr +123.5%2.3% conv.
ghost face mask307K/yr -17.2%1.8% conv.
scary movie mask52K/yr +95.2%1.5% conv.
scream mask ghostface67K/yr -47.4%3.1% conv.
scary movie ghost face mask6K/yr +2.1%1.1% conv.
ghostface masks15K/yr -24.9%0.8% conv.

All search terms

Top ghostface products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fun World Ghost Face Mask As Seen in the Motion Picture Scream Adult

Fun World$11.204.5★5,712 rev

Fun World Officially Licensed Ghost Face Aged Mask Costume Accessory

Fun World$18.764.6★1,227 rev

HMPBS Halloween Mask Natural Latex Scary Skull Mask Horror Full Head Masque Halloween Party Costume Cosplay Props (B)

HMPBS$28.964.6★883 rev

Fun World Officially Licensed 25th Anniversary Ghost Face Mask Costume Accessory

Fun World$18.094.6★1,320 rev

Fun World Officially Licensed Scary Movie Wassup Mask Costume Accessory

Fun World$16.054.7★735 rev

Newest

by launch date

Funko Pop! Vinyl: Ghost Face - Ghost Face Tongue in Cheek - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Horror Fans

Funko$15.3457 rev

4mo ago

Bioworld Ghostface All-Over Print Womens Pink Sleep Pajama Pants -Large

Bioworld$23.6111 rev

7mo ago

Bioworld Ghostface Mens T-Shirt And Shorts Sleepwear Set -Small

Bioworld$32.663 rev

8mo ago

itsSpooky Halloween Scary Latex Mask Halloween Horror White Face Mask Full Head Skeleton Shaped Skull Mask Masquerade Cosplay Party Costume Decoration Props

itsSpooky$22.7918 rev

10mo ago

M-YOUNG Halloween Mask Horror Full Face Mask Natural Latex Scary Skull Mask for Adults Scary Horror Movie Costume Accessory for Cosplay and Halloween Party

M-YOUNG$18.0819 rev

11mo ago

What reviews say buyers love and hate about ghostface

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Excellent quality”

Size-Overall15%

“Fits perfect”

Advertised Vs Actual Product11%

“As described”

Value For Money9%

“Good value for the money”

Comfort-Overall7%

“comfy to wear”

Smell5%

“Vanilla smell”

Collectibles4%

“fun horror collectable”

Material Quality4%

“Really nice material love this mask”

Brightness/Shine/Glow3%

“the fact that it is glow in the dark is amazing”

Durability2%

“Nice and durable”

What buyers complain about

Size-Overall14%

“Size down”

Smell13%

“Chemical smelling”

Quality-Overall12%

“Looks cheap”

Thickness6%

“Could have been a little thicker material”

Advertised Vs Actual Product6%

“I was worried as there were multiple photos on the listing”

Functionality-Overall5%

“the execution is lacking”

Comfort-Overall3%

“Uncomfortable”

Durability2%

“Broke easy”

Stitch/Finish/Polish2%

“stitching could be better”

Breathability2%

“not very breathable”

Top return reasons

Size-Overall43%

Value For Money8%

Advertised Vs Actual Product7%

Quality-Overall6%

Material Quality5%