Ghostbusters Toys
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Avg price
Incredible$36.62avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Review moat
Good854.15avg incumbent reviews — the moat a new listing must climb
Market size
Good$487K$487K/yr · 3.0M searches
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Good3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$5.46–$250.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-23.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Is ghostbusters toys profitable on Amazon?
According to Flapen's Amazon United States niche tracking, ghostbusters toys is a $487K/yr Amazon United States market (3.0M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Feb–Mar–Apr–Dec. Verdict: Skip it — 48/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
ghostbusters toys market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $549K–$732K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #4,726
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 43%
- Out of stock
- 1.3%
- Avg brand age
- 42 months
- Avg seller age
- 154 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
22 falling
Sellers
315
Top-5 brand share
74%
Top 20: 99%
Top-5 click share
36%
Top 20: 78%
Open market
22%
- Ghostbusters29%
- Fun Costumes19%
- Crocs10%
- Disguise9%
- Ghstsobs6%
- Jada4%
ghostbusters toys demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.1% search growth over the last 90 days.Peak months: Feb, Mar, Apr, Dec · busiest ÷ quietest = 3.6×
Top ghostbusters toys search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- ghostbusters2.0M/yr
- ghostbusters toys310K/yr
- ghost busters98K/yr
- ghostbusters action figures50K/yr
- ghostbusters proton pack92K/yr
- ghostbuster69K/yr
- ghost busters toys for boys40K/yr
- proton pack52K/yr
- ghostbuster toys36K/yr
- ghostbusters backpack25K/yr
Top ghostbusters toys products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fun Costumes Adult Ghostbusters Proton Pack with Wand | Movie-Inspired Ghostbusters Backpack for Cosplay & Costume Accessory
Fun Costumes$26.334.2★259 rev
Ghostbusters Movie Proton Pack Roleplay Gear for Kids Ages 5 and Up Classic Blue Toy Great Gift for Kids
Ghostbusters$18.294.0★2,762 rev
Ghostbusters Plasma Pack O-Ring Action Figure Set 40th Anniversary 3.75-Inch-Scale (9cm) 4-Pack Toys for Kids Ages 4 and Up
Ghostbusters$30.044.8★445 rev
Crocs Jibbitz Ghostbusters Slimer Shoe Charms Ghostbusters 5-Pack
Crocs$17.544.4★67 rev
Ghstsobs Backpack For Kids Features Padded Back & Adjustable Strap For School & Travel Backpacks
Ghstsobs$26.084.3★146 rev
Newest
by launch date
Jada Hollywood Rides Transformers x Ghostbusters Ecto-1 G1 Mashup - Die-cast Car with Opening Doors 1:32 Scale Ages 8+ (40th Anniversary Edition)
Jada$13.4285 rev
Crocs Jibbitz Ghostbusters Slimer Shoe Charms Ghostbusters 5-Pack
Crocs$17.5467 rev
Crocs Unisex-Adult Ghostbusters Classic Clogs Ghostbusters 8 Women/6 Men
Crocs$55.26156 rev
Ghostbusters Plasma Pack O-Ring Action Figure Set 40th Anniversary 3.75-Inch-Scale (9cm) 4-Pack Toys for Kids Ages 4 and Up
Ghostbusters$30.04445 rev
Ghostbusters Plasma Series Ecto-1 (1984) 1:18 Scale Toy Car Toys for Ages 14+ (Amazon Exclusive)
Hasbro$46.34315 rev
Trending
90-day click momentum
Emisorn Kids Hoodie Cosplay Costume Printed Pullover Hoodie Sweatshirts Coat Halloween Jacket
Emisorn$22.274.2★
MJC Mens Ghost Busters Logo Guys Black Boxer Briefs (Large)
MJC$10.584.6★
Crocs Jibbitz Ghostbusters Slimer Shoe Charms Ghostbusters 5-Pack
Crocs$17.544.4★
Ghostbusters Plasma Pack O-Ring Action Figure Set 40th Anniversary 3.75-Inch-Scale (9cm) 4-Pack Toys for Kids Ages 4 and Up
Ghostbusters$30.044.8★
Crocs Unisex-Adult Ghostbusters Classic Clogs Ghostbusters 8 Women/6 Men
Crocs$55.264.6★
What reviews say buyers love and hate about ghostbusters toys
What buyers praise and complain about, mined from review topics.What buyers love
“Great fun”
“Quality toy”
“Great gift”
“The size was great”
“Cool set for collection”
“Great for the price”
“Works as stated it would”
“he is quite lightweight”
“durable”
“looks super cute on the display shelves”
What buyers complain about
“Sizing is Way Off”
“I expected this to be alittle better quality”
“The product wasnt the best the material was so ship”
“False advertising”
“Waste of money”
“Not durable as others have described”
“It was a liiiittle flimsy”
“Slightly difficult to get put together”
“It's a pain to get back out”
“Poorly stitched”
Top return reasons
Common ghostbusters toys questions
- Is ghostbusters toys profitable to sell on Amazon United States?
- The niche generates $487K/yr across 46 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -23.1%. Flapen's verdict: Skip it (48/100).
- How competitive is the ghostbusters toys niche?
- 22 brands and 315 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in ghostbusters toys?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 3.0%.
- When does demand for ghostbusters toys peak?
- Demand peaks in Feb–Mar–Apr–Dec; the busiest month runs 3.6× the quietest.
- What does it cost to enter the ghostbusters toys niche?
- Listings span $5.46–$250.80; the average listing price is $36.62 (sweet spot $15–$100). The average incumbent carries 854 reviews — the moat a new listing must climb.