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Ghostbusters Costume Kids

Fail

Buyers convert on only 0.5% of searches, so Ghostbusters Costume Kids is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$51K/yr328K searches / yr
90-day growth
-14.4%search demand this quarter
Competition
52%top-5 click share · 10 brands · 52 sellers

Flapen Score

Ghostbusters Costume Kids against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ghostbusters Costume Kids is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ghostbusters Costume Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Ghostbusters Costume Kids 328K times last year and spent an estimated $51K. The top 5 brands take 87% of clicks. Demand peaks in Sep–Oct. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 328K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
328K
Growth, 90 days vs prior 90
-14.4%
Conversion, latest week
0.5%
Market size, estimated
$51Ka year
Peak month
October84.0× the quietest month
Top search term
ghostbusters costume kids125K searches a year

02 · Price

A sale here is worth $30.39.

Listings sell for $30.39 on average, from $15.70 to $49.77. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $30.39 that is $0 to $3K a year per listing.

Average price
$30.39inside the $15 to $100 sweet spot
Price range
$15.70–$49.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
6.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #1,843 within Boys. It carries 616 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
80%
Out of stock, average day
8.1%
Average rank
#1,843in Boys
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
616per listing
Listings tracked
25

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Ghostbusters Costume Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

52

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

10%

  • Brand 121%
  • Brand 221%
  • Brand 319%
  • Brand 417%
  • Brand 59%
  • Brand 64%
  • Open — no brand owns it (4 brands, 10%)

Demand

Ghostbusters Costume Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 84.0×

Search terms

Top Ghostbusters Costume Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ghostbusters costume kids125K/yr
  • ghost buster costume kids78K/yr
  • kids ghostbusters costume34K/yr
  • ghost busters costume for kids19K/yr
  • ghostbuster costume kids12K/yr
  • ghostbusters costume for kids10K/yr
  • ghostbusters kids costume6K/yr
  • toddler ghostbusters costume10K/yr
  • ghostbusters costume toddler5K/yr
  • ghostbusters toddler costume4K/yr

Reviews and returns

What reviews say buyers love and hate about Ghostbusters Costume Kids

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Size-Overall”
6.6%of orders come back
“The sizing is completely nonsensical”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Ghostbusters Costume Kids questions

Answered from the same tracked data.