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Ghost Mask

Fail

Buyers convert on only 1.5% of searches, so Ghost Mask is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$85K/yr420K searches / yr
90-day growth
+6.2%search demand this quarter
Competition
61%top-5 click share · 16 brands · 22 sellers

Flapen Score

Ghost Mask against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ghost Mask is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ghost Mask market on Amazon at a glance

Shoppers on Amazon United States searched for Ghost Mask 420K times last year and spent an estimated $85K. The top 5 brands take 81% of clicks. Demand peaks in Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 420K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months
420K
Growth, 90 days vs prior 90
+6.2%
Conversion, latest week
1.5%
Market size, estimated
$85Ka year
Peak month
October4.3× the quietest month
Top search term
ghost mask145K searches a year

02 · Price

A sale here is worth $13.67.

Listings sell for $13.67 on average, from $7.31 to $26.93. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $13.67 that is $3K to $7K a year per listing.

Average price
$13.67under the $15 to $100 sweet spot
Price range
$7.31–$26.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #361 within Masks. It carries 735 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
95%
Out of stock, average day
7.7%
Average rank
#361in Masks
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
735per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Ghost Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

22

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

17%

  • Brand 129%
  • Brand 222%
  • Brand 312%
  • Brand 412%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (10 brands, 17%)

Demand

Ghost Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 4.3×

Search terms

Top Ghost Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ghost mask145K/yr
  • call of duty ghost mask83K/yr
  • ghost mask call of duty43K/yr
  • cod ghost mask40K/yr
  • ghost cod mask23K/yr
  • call of duty mask20K/yr
  • ghost mask cod18K/yr
  • simon ghost riley mask9K/yr
  • ghost call of duty mask16K/yr
  • cod mask8K/yr

Reviews and returns

What reviews say buyers love and hate about Ghost Mask

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
2.6%of orders come back
“Way to big”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Ghost Mask questions

Answered from the same tracked data.