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Ghost Earrings

Fail

Shoppers spend an estimated $16K a year here, so Ghost Earrings is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$16K/yr138K searches / yr
90-day growth
+41.8%search demand this quarter
Competition
56%top-5 click share · 21 brands · 22 sellers

Flapen Score

Ghost Earrings against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ghost Earrings is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ghost Earrings market on Amazon at a glance

Shoppers on Amazon United States searched for Ghost Earrings 138K times last year and spent an estimated $16K. The top 5 brands take 69% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +41.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
+41.8%
Conversion, latest week
1.3%
Market size, estimated
$16Ka year
Peak month
October74.2× the quietest month
Top search term
ghost earrings91K searches a year

02 · Price

A sale here is worth $8.95.

Listings sell for $8.95 on average, from $3.77 to $20.20. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $8.95 that is $0 to $895 a year per listing.

Average price
$8.95under the $15 to $100 sweet spot
Price range
$3.77–$20.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$895
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

66% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #28,145 within Earrings. It carries 64 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
100%
Out of stock, average day
16.7%
Average rank
#28,145in Earrings
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
64per listing
Listings tracked
29

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Ghost Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

22

Top-5 brand share

69%

Top 20: 99%

Top-5 click share

56%

Top 20: 91%

Open market

27%

  • Brand 123%
  • Brand 216%
  • Brand 314%
  • Brand 410%
  • Brand 55%
  • Brand 64%

Demand

Ghost Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 74.2×

Reviews and returns

What reviews say buyers love and hate about Ghost Earrings

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Size-Overall”
28%of negative reviews mention “Size-Overall”
2.5%of orders come back
“SMALL”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Ghost Earrings questions

Answered from the same tracked data.