Is ghost costume kids profitable to sell on Amazon United States?

The niche generates $238K/yr across 26 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +34.9%. Flapen's verdict: Worth a look (51/100).

How competitive is the ghost costume kids niche?

20 brands and 21 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in ghost costume kids?

Top complaints mined from reviews: Quality-Overall, Smell, Size-Overall. The return rate is 9.8% — above our launch gate.

When does demand for ghost costume kids peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 202.6× the quietest.

What does it cost to enter the ghost costume kids niche?

Listings span $4.38–$38.13; the average listing price is $20.06 (sweet spot $15–$100). The average incumbent carries 216 reviews — the moat a new listing must climb.

Ghost Costume Kids

Worth a look

Shows a thin review moat (216 avg reviews), but high returns (9.8%) keeps it on the watch list.

Review moat

Great215.69

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$20.06

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$4.38–$38.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Growth

Good+34.9%

90-day search growth — must beat 0% to launch

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$238K

$238K/yr · 1.5M searches

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Returns

Bad9.8%

return rate — above 5% kills the launch gate

Signals Low Review Barrier High Returns

Is ghost costume kids profitable on Amazon?

According to Flapen's Amazon United States niche tracking, ghost costume kids is a $238K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 51/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

ghost costume kids market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 20K–25K; avg 100–250/product
Revenue / yr: $401K–$502K; units × avg price
Conversion rate: 0.8%
Avg BSR: #6,492
Page quality: 0%
Prime: 100%
Sponsored: 69%
Out of stock: 16.5%
Avg brand age: 32 months
Avg seller age: 155 days

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

55%

Top 20: 93%

Open market

32%

Mokoggiri29%
Funziez!20%
Noubeau6%
THDZS6%
Oskiner4%
Marvel4%

ghost costume kids demand & seasonality

Weekly Amazon search volume, last 104 weeks — +34.9% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 202.6×

Open Trend

Top ghost costume kids search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

ghost costume368K/yr +30.3%0.5% conv.
ghost costume kids235K/yr +41.1%0.7% conv.
toddler ghost costume128K/yr +136.3%0.7% conv.
ghost costume adult103K/yr +2.7%1.0% conv.
ghost costume women162K/yr +43.5%0.4% conv.
kids ghost costume79K/yr +50.5%0.5% conv.
adult ghost costume89K/yr +30.4%0.7% conv.
ghost costume toddler84K/yr +56.3%0.9% conv.
ghost halloween costume27K/yr +103.8%0.0% conv.
womens ghost costume61K/yr +25.6%0.4% conv.

All search terms

Top ghost costume kids products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mokoggiri Halloween Ghost Costume Adult Women Men Ghost Cloak Cape Kid Baby Clothes Boy Girl Spooky Ghost Hooded Poncho Capes (White Baby 0-3T 32 inch)

Mokoggiri$4.383.9★49 rev

FUNZIEZ! Ghost Costume Pajamas - One Piece Jumpsuit For Adults (White Medium)

Funziez!$37.384.4★351 rev

FUNZIEZ! Ghost Costume Pajamas - One Piece Jumpsuit For Adults (White Large)

Funziez!$37.034.4★351 rev

THDZS Unisex Boys and Girls Ghost Costume Halloween Fancy Dress White Boo Ghost Cloak Cape Cosplay Costume Halloween Costume

THDZS$12.934.0★173 rev

Oskiner Ghost Costume for Kids White Ghost Poncho Hooded Cape with Pumpkin Bag Spooky Halloween Costume for Girls

Oskiner$9.194.5★149 rev

Newest

by launch date

FeelfunFeather 4Pcs Ghost Costume Adult Women Halloween Poncho Set with Spooky Headband Candy Bag Striped Tights for Cosplay Party

FeelfunFeather$14.792 rev

8mo ago

OULIGET Ghost Costume for Women Double Sided Ghost Hood Halloween Veil Head Cover with Mesh Eyes for Cosplay Role Play Party

OULIGET$15.252 rev

10mo ago

4 Pcs Halloween Ghost Costume Set for Women with Ghost Poncho Candy Bag Headbands & Striped Tights

MEFINESHOW$18.7626 rev

11mo ago

Mokoggiri Halloween Ghost Costume Adult Women Men Ghost Cloak Cape Kid Baby Clothes Boy Girl Spooky Ghost Hooded Poncho Capes (White Baby 0-3T 32 inch)

Mokoggiri$4.3849 rev

12mo ago

Mokoggiri Halloween Ghost Costume Adult Women Men Ghost Cloak Cape Kid Baby Clothes Boy Girl Spooky Ghost Hooded Poncho Capes (Tongue Baby 0-3T 32 inch)

Mokoggiri$4.4149 rev

12mo ago

What reviews say buyers love and hate about ghost costume kids

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Good quality and scary”

Durability17%

“feels durable enough to use for several Halloweens to come”

Advertised Vs Actual Product17%

“Looks just as pictured”

Value For Money12%

“Fine for the price”

Warmth8%

“Later after It got cool in the evening it turned into a comfortable and warm coverall”

Ease Of Use3%

“Simple and cute”

Size-Overall3%

“the size was just right”

Brightness/Shine/Glow3%

“The glow in the dark is super cute with that added visibility”

What buyers complain about

Quality-Overall24%

“the quality is not so great”

Smell20%

“Came sealed and it smelled terrible”

Size-Overall10%

“I thought it was going to be small because I'm kind of chubby”

Ease Of Use10%

“hard to see out of”

Top return reasons

Size-Overall46%

Length13%

Product Condition12%

Material Quality12%

Quality-Overall4%

Advertised Vs Actual Product3%

Smell2%

Defective Material/Parts2%

Thin2%

Value For Money2%

Common ghost costume kids questions

Is ghost costume kids profitable to sell on Amazon United States?: The niche generates $238K/yr across 26 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +34.9%. Flapen's verdict: Worth a look (51/100).
How competitive is the ghost costume kids niche?: 20 brands and 21 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in ghost costume kids?: Top complaints mined from reviews: Quality-Overall, Smell, Size-Overall. The return rate is 9.8% — above our launch gate.
When does demand for ghost costume kids peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 202.6× the quietest.
What does it cost to enter the ghost costume kids niche?: Listings span $4.38–$38.13; the average listing price is $20.06 (sweet spot $15–$100). The average incumbent carries 216 reviews — the moat a new listing must climb.