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George Washington Wig

Pass

George Washington Wig scores 66 out of 100, a Pass. Shoppers spend an estimated $257K a year here, search demand grew +117.1% this quarter, and an estimated 8.0% of orders come back.

Flapen Score
66
66 / 100
Top 1% of 16,930 Clothing, Shoes & Jewelry niches · +21 vs the category median of 45
Market size
$257K/yr297K searches / yr
90-day growth
+117.1%search demand this quarter
Competition
37%top-5 click share · 21 brands · 47 sellers

Flapen Score

George Washington Wig against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, George Washington Wig is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The George Washington Wig market on Amazon at a glance

Shoppers on Amazon United States searched for George Washington Wig 297K times last year and spent an estimated $257K. The top 5 brands take 57% of clicks. Demand peaks in Jun–Jul–Oct. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 297K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +117.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $257K a year.

Searches, last 12 months
297K
Growth, 90 days vs prior 90
+117.1%
Conversion, latest week
5.7%
Market size, estimated
$257Ka year
Peak month
October3.7× the quietest month
Top search term
george washington wig71K searches a year

02 · Price

A sale here is worth $15.21.

Listings sell for $15.21 on average, from $8.84 to $26.16. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $15.21 that is $8K to $11K a year per listing.

Average price
$15.21inside the $15 to $100 sweet spot
Price range
$8.84–$26.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
$8K–$11K
Returns
8.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #242 within Wigs. It carries 448 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
7.5%
Average rank
#242in Wigs
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
448per listing
Listings tracked
42

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top George Washington Wig products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

21 rising

Sellers

47

Top-5 brand share

57%

Top 20: 99%

Top-5 click share

37%

Top 20: 81%

Open market

37%

  • Brand 115%
  • Brand 215%
  • Brand 312%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

George Washington Wig search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Oct · busiest ÷ quietest = 3.7×

Search terms

Top George Washington Wig search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • george washington wig71K/yr
  • colonial wig62K/yr
  • founding father wig54K/yr
  • powdered wig33K/yr
  • founding fathers wig10K/yr
  • powdered wigs7K/yr
  • thomas jefferson wig8K/yr
  • colonial wig men8K/yr
  • colonial wigs6K/yr
  • powder wig8K/yr

Reviews and returns

What reviews say buyers love and hate about George Washington Wig

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Wig/Artificial Hair Quality”
17%of negative reviews mention “Size-Overall”
8.0%of orders come back
“this did not fit”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common George Washington Wig questions

Answered from the same tracked data.