George Washington Wig

Shoppers searched for this 297K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +117.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $257K a year.

Searches, last 12 months

297K

Growth, 90 days vs prior 90

+117.1%

Conversion, latest week

5.7%

Market size, estimated

$257Ka year

Peak month

October3.7× the quietest month

Top search term

george washington wig71K searches a year

Listings sell for $15.21 on average, from $8.84 to $26.16. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $15.21 that is $8K to $11K a year per listing.

Average price

$15.21inside the $15 to $100 sweet spot

Price range

$8.84–$26.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

$8K–$11K

Returns

8.0%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #242 within Wigs. It carries 448 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

7.5%

Average rank

#242in Wigs

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

448per listing

Listings tracked

42

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

47 months