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George Washington Wig

Pass

George Washington Wig scores 66 out of 100, a Pass. Shoppers spend $257K a year here, search demand grew +117.1% this quarter, and returns run at 8.0% of orders.

Flapen Score
66
66 / 100
Top 1% of 16,930 Clothing, Shoes & Jewelry niches · +21 vs the category median of 45
Market size
$257K/yr297K searches / yr
90-day growth
+117.1%search demand this quarter
Competition
37%top-5 click share · 21 brands · 47 sellers

Flapen Score

George Washington Wig against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, George Washington Wig is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The George Washington Wig market on Amazon at a glance

Shoppers on Amazon United States searched for George Washington Wig 297K times last year and spent an estimated $257K. The top 5 brands take 57% of clicks. Demand peaks in Jun–Jul–Oct. Flapen scores it 66 out of 100, a Pass.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 297K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +117.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $257K a year.

Searches, last 12 months
297K
Growth, 90 days vs prior 90
+117.1%
Conversion, latest week
5.7%
Market size, estimated
$257Ka year
Peak month
October3.7× the quietest month
Top search term
george washington wig71K searches a year

02 · Price

A sale here is worth $15.21.

Listings sell for $15.21 on average, from $8.84 to $26.16. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $15.21 that is $8K to $11K a year per listing.

Average price
$15.21inside the $15 to $100 sweet spot
Price range
$8.84–$26.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
$8K–$11K
Returns
8.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #242 within Wigs. It carries 448 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
7.5%
Average rank
#242in Wigs
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
448per listing
Listings tracked
42

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top George Washington Wig products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

$0$8K$15K$23K$31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

47

Top-5 brand share

57%

Top 20: 99%

Top-5 click share

37%

Top 20: 81%

Open market

37%

  • Traqur15%
  • Lotfon15%
  • karlery12%
  • Bettecos8%
  • Cariniss7%
  • Kavsni7%

Demand

George Washington Wig search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Oct · busiest ÷ quietest = 3.7×

Search terms

Top George Washington Wig search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • george washington wig71K/yr
  • colonial wig62K/yr
  • founding father wig54K/yr
  • powdered wig33K/yr
  • founding fathers wig10K/yr
  • powdered wigs7K/yr
  • thomas jefferson wig8K/yr
  • colonial wig men8K/yr
  • colonial wigs6K/yr
  • powder wig8K/yr

Reviews and returns

What reviews say buyers love and hate about George Washington Wig

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.19

this did not fit

The sleeves were too large for me

Too small

Quality-Overall10%+1.04

the quality is pretty basic

Just dont expect premium quality

Not high quality

Wig/Artificial Hair Quality10%+1.01

the wig CERTAINLY doesn't hold its curls like that

Messy bun with curls too high on the head

back in the Pony Tail was just hanging down the side of the wig

Durability6%+0.32

it fell apart

not meant to last forever

it started to fall apart pretty easily

Allergies5%−0.14

Was small and itchy

he said it was to itchy for his head he has short hair

it got itchier as time went on

Love

Wig/Artificial Hair Quality21%+1.01

Decent wig for the price

Really strong comfortable wig

Fun wig

Quality-Overall18%+1.04

Solid quality for the price

Really well made

Excellent quality

Value For Money11%+0.39

Good value

Great value

Great value for the money

Size-Overall10%−0.19

everything fit comfortably

Fits very well

which means it fits pretty easily

Durability4%+0.32

Very durable

it has held up remarkably well

it's durable enough that it should be alright as long as it's taken care of

Return

8.0% Return rate 65% Fixable by listing

Size-Overall52%▇▇▇▇█▇

this did not fit

The sleeves were too large for me

Too small

Wig/Artificial Hair Quality25%▇█▇▇▇▇

the wig CERTAINLY doesn't hold its curls like that

Messy bun with curls too high on the head

back in the Pony Tail was just hanging down the side of the wig

Advertised Vs Actual Product6%▅▆▆█▆▄

the photos are deceptive

doesn't really look like the photo in actual use

Not as pictured

Quality-Overall4%▇▆██▄█

the quality is pretty basic

Just dont expect premium quality

Not high quality

Color3%▇██▆▆▆

FAQ

Common George Washington Wig questions

Answered from the same tracked data.