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Generic

Fail

Buyers convert on only 0.1% of searches, so Generic is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$49K/yr6.6M searches / yr
90-day growth
+3.8%search demand this quarter
Competition
61%top-5 click share · 6 brands · 20 sellers

Flapen Score

Generic against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Generic is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Generic market on Amazon at a glance

Shoppers on Amazon United States searched for Generic 6.6M times last year and spent an estimated $49K. The top 5 brands take 99% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 6.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
6.6M
Growth, 90 days vs prior 90
+3.8%
Conversion, latest week
0.1%
Market size, estimated
$49Ka year
Peak month
December1.2× the quietest month
Top search term
generic6.5M searches a year

02 · Price

A sale here is worth $12.51.

Listings sell for $12.51 on average, from $5.19 to $33.02. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $12.51 that is $1K to $3K a year per listing.

Average price
$12.51under the $15 to $100 sweet spot
Price range
$5.19–$33.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #887 within Bracelets. It carries 1,709 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
56%
Out of stock, average day
3.1%
Average rank
#887in Bracelets
Average rating
4.03 starsAmazon United States average 4.42 stars
Average reviews
1,709per listing
Listings tracked
18

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Generic products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

20

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • Brand 174%
  • Brand 212%
  • Brand 37%
  • Brand 44%
  • Brand 53%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Generic search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KHoliday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Generic search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • generic6.5M/yr
  • generic brand47K/yr
  • brand generic20K/yr
  • genrico6K/yr
  • brand: generic4K/yr
  • marca generic4K/yr
  • generico3K/yr

Reviews and returns

What reviews say buyers love and hate about Generic

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Quality-Overall”
2.3%of orders come back
“Extremely Poor quality”
A buyer, on “Quality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Generic questions

Answered from the same tracked data.