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Gender Reveal Dress

Fail

An estimated 21.7% of orders come back, so Gender Reveal Dress is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$42K/yr982K searches / yr
90-day growth
-4.2%search demand this quarter
Competition
29%top-5 click share · 41 brands · 50 sellers

Flapen Score

Gender Reveal Dress against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Gender Reveal Dress is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gender Reveal Dress market on Amazon at a glance

Shoppers on Amazon United States searched for Gender Reveal Dress 982K times last year and spent an estimated $42K. The top 5 brands take 49% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 982K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
982K
Growth, 90 days vs prior 90
-4.2%
Conversion, latest week
0.1%
Market size, estimated
$42Ka year
Peak month
August2.4× the quietest month
Top search term
gender reveal dress508K searches a year

02 · Price

A sale here is worth $35.34.

Listings sell for $35.34 on average, from $6.38 to $54.60. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $35.34 that is $0 to $4K a year per listing.

Average price
$35.34inside the $15 to $100 sweet spot
Price range
$6.38–$54.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
21.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6,255 within Dresses. It carries 2,217 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
98%
Out of stock, average day
0.0%
Average rank
#6,255in Dresses
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
2,217per listing
Listings tracked
81

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Gender Reveal Dress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

41 falling

Sellers

50

Top-5 brand share

49%

Top 20: 86%

Top-5 click share

29%

Top 20: 58%

Open market

46%

  • Brand 115%
  • Brand 211%
  • Brand 310%
  • Brand 48%
  • Brand 55%
  • Brand 65%

Demand

Gender Reveal Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.4×

Search terms

Top Gender Reveal Dress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gender reveal dress508K/yr
  • gender reveal dress for mom81K/yr
  • baby shower dress pink108K/yr
  • gender reveal dresses48K/yr
  • pink dress for baby shower35K/yr
  • baby blue baby shower dress31K/yr
  • blue dress for baby shower26K/yr
  • pink dress baby shower23K/yr
  • baby shower blue dress22K/yr
  • light blue baby shower dress21K/yr

Reviews and returns

What reviews say buyers love and hate about Gender Reveal Dress

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
15%of negative reviews mention “Size-Overall”
21.7%of orders come back
“Not fitting”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Gender Reveal Dress questions

Answered from the same tracked data.